Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Press Release: Cross-media measurement and quality metrics remain top of agenda, new IAB Europe research confirms

Bjorn Bojen
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06/09/2017
Brussels, 7th September 2017 - IAB Europe’s new Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment […]
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IAB Europe Press Release: The dire unintended consequences of restricting data-driven ads

Bjorn Bojen
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06/09/2017
Brussels, 7 September 2017 – Obstructing the collection and use of data in digital advertising would have serious and unintended […]
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Member News: Sublime Skinz launches enhanced mobile video ad format to improve user experience

Bjorn Bojen
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06/09/2017
Skin-based advertising company, Sublime Skinz, will reveal an enhanced mobile ad format at dmexco 2017 that delivers seamless video advertising […]
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IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability measurement standards across Europe

Bjorn Bojen
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09/08/2017
Brussels, 10th August 2017 - The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of […]
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IAB Europe Press Release: IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio

Bjorn Bojen
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30/07/2017
Brussels, 31 July 2017, The IAB Tech Lab has released the New Standard Ad Portfolio which is a set of […]
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Press release: comScore Introduces New MyMetrix Explore Data Exploration and Visualization Tool

Bjorn Bojen
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27/07/2017
MyMetrix Explore Gives Clients More Ways to Access, Analyze and Discover comScore Data RESTON, VA, July 28, 2017 – comScore today […]
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Blog

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Want to Join the IAB Europe Team? New Position Available - Privacy Counsel

Georgia Cook
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27/01/2022
IAB Europe is recruiting a full-time Privacy Counsel to join our Brussels-based privacy team. The candidate should have sound knowledge […]
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Vendor Compliance in the TCF: What It Is and What It Isn’t

Lauren Wakefield
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25/01/2022
In a note published last week, the Irish Council of Civil Liberties (ICCL) criticised IAB Europe’s efforts to monitor adtech […]
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DSA: The State of Play Ahead of the EP Plenary Vote

Lauren Wakefield
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14/01/2022
The Digital Services Act (DSA) is poised to shape Europe’s digital future for decades to come. But as the legislation […]
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The Four Pillars of the Future Advertising Ecosystem

Georgia Cook
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05/01/2022
We are jumping into the new year with a wonderful new guest blog post from one of our members, Audiencerate. […]
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Writing Those New Year's Resolutions? Add ‘Join an IAB Europe Committee’ to the List

Georgia Cook
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04/01/2022
After a relaxing Christmas break, it’s time to consider what the new year has to offer. 2022 could be the […]
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Will There Be Retail-Santa This Year?

Georgia Cook
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20/12/2021
In this week’s member blog post, Igor Gubin, Region Manager Europe at Admitad, discusses the changing retail landscape and the […]
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