Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Press release: Sublime Skinz strengthens its technology and creative expertise with the acquisition of Kpsule

Bjorn Bojen
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19/07/2017
Paris, July 20th 2017, Sublime Skinz – the leading solution for high-Impact non-intrusive digital advertising – has announced the acquisition of […]
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Press Release: Quantcast’s Real-time Advertising Academy receives IAB Europe Endorsement

Bjorn Bojen
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12/07/2017
Brussels, 13 July 2017 - When it comes to education, IAB Europe takes a two-pronged approach: support and content creation. […]
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IAB Europe Press Release: Global Mobile Advertising revenues tops €63 billion ($83 billion) in 2016

Bjorn Bojen
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06/07/2017
Mobile display continues to dominate spend with a 54% share at €34 billion ($45 billion) Brussels, 7 July 2017 – […]
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IAB Europe Press release: Latest AdEx Benchmark Report Details Continued Shift to Mobile and Video Advertising

Bjorn Bojen
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28/06/2017
Brussels, 29 June 2016 – IAB Europe, in collaboration with IHS Markit, has today published the eleventh AdEx Benchmark 2016 […]
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IAB Europe Press release: IAB Europe elects New Board of Directors for 2017-2019

Bjorn Bojen
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30/05/2017
Brussels, 31 May 2017 - Ahead of the 11th edition of Interact, IAB Europe's flagship conference in Amsterdam last week, IAB Europe […]
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Press release: IAB Europe endorses DIMAQ, the programme setting the standards of knowledge and competencies in the sector of digital marketing

Bjorn Bojen
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29/05/2017
Brussels, 30th June - DIMAQ (Digital Marketing Qualification) certification is going to be introduced in Slovenia, Romania, Greece, Cyprus, Serbia, Montenegro, […]
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Blog

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Member Guest Post with Criteo - Five Addressability Misconceptions in Advertising Today

Georgia Cook
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17/11/2021
In this week’s member-guest blog post, we hear from Joshua Koran, EVP, Data and Policy at Criteo, as he shares […]
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E-commerce Germany Awards are back to business!

Lauren Wakefield
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16/11/2021
Despite a long break from physical events, E-commerce Germany is back and ready to go! They're not only bringing back […]
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That's a Wrap! Check Out the Virtual Programmatic Day Highlights

Georgia Cook
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15/11/2021
Let's take a look back to 11th November when IAB Europe hosted the second Virtual Programmatic Day of 2021. With […]
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The Future of Attribution in a Post Third-Party Cookie Era - A Q&A with Experts From the Programmatic Trading Committee

Lauren Wakefield
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10/11/2021
Since Google announced that third-party cookies were to become obsolete - extended now to 2023 - there have, and continue […]
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Member Guest Post with PubMatic - Demystifying Mobile In-App Advertising

Lauren Wakefield
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09/11/2021
In this week's member-guest blog post, we hear from Anna Sikora, Client Services Partner at PubMatic, on all things In-App. […]
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A Flawed ''Future of Online Advertising’' Report

Helen Mussard
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26/10/2021
A recent report issued by the European Parliament’s Greens/EFA group nicely crystallises why the debate about whether to use the […]
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