Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Press Release: Half of European display ad revenue is now traded programmatically, latest IAB Europe report shows

Bjorn Bojen
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12/09/2017
Programmatic video surges by more than 150% Cologne, 13th September 2017 – At dmexco today, IAB Europe in collaboration with […]
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IAB Europe Press Release: Cross-media measurement and quality metrics remain top of agenda, new IAB Europe research confirms

Bjorn Bojen
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06/09/2017
Brussels, 7th September 2017 - IAB Europe’s new Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment […]
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IAB Europe Press Release: The dire unintended consequences of restricting data-driven ads

Bjorn Bojen
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06/09/2017
Brussels, 7 September 2017 – Obstructing the collection and use of data in digital advertising would have serious and unintended […]
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Member News: Sublime Skinz launches enhanced mobile video ad format to improve user experience

Bjorn Bojen
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06/09/2017
Skin-based advertising company, Sublime Skinz, will reveal an enhanced mobile ad format at dmexco 2017 that delivers seamless video advertising […]
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IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability measurement standards across Europe

Bjorn Bojen
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09/08/2017
Brussels, 10th August 2017 - The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of […]
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IAB Europe Press Release: IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio

Bjorn Bojen
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30/07/2017
Brussels, 31 July 2017, The IAB Tech Lab has released the New Standard Ad Portfolio which is a set of […]
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Blog

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Meet the Interact Speaker - Artur Semionov, Director of Product & Innovation at Xaxis EMEA

Georgia Cook
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12/05/2022
On the 25th and 26th of May, IAB Europe will host its flagship event Interact in Madrid. In partnership with […]
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That’s a Wrap! Check Out The Latest Virtual CTV Day Highlights

Georgia Cook
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05/05/2022
On 27th April, IAB Europe hosted the first Virtual CTV Event of 2022, and with over 200 people in attendance, […]
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Member Guest Post with Novatiq -Analysing McKinsey’s Post Third-Party Cookie Strategies - Going Beyond Owned Intelligence

Lauren Wakefield
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27/04/2022
In this week's member-guest post we hear from Tanya Field, Co-Founder, and CPO of Novatiq, as she analyses McKinsey's recent […]
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Interact 2022 - Just One Week Left to Secure Your Early Bird Tickets!

Lauren Wakefield
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21/04/2022
IAB Europe’s Annual Flagship Event Interact is back and ready to welcome you from 25th - 26th May 2022 in […]
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A Word from Kristanne Roberts, Chair of the Research Awards Europe Jury 2022

Georgia Cook
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30/03/2022
Written by Kristanne Roberts, Product Management Director for Kantar Marketplace I am extremely excited to announce that I am to […]
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The Latest Updated Guide to the Post Third-Party Cookie Era - What You Need to Know Today: A Q&A with Experts from the Programmatic Trading Committee

Lauren Wakefield
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24/03/2022
Earlier this month, IAB Europe released its latest comprehensively updated ‘Guide to the Post-Third-Party Cookie Era’. The Guide has been […]
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