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IAB Europe Releases New Study on the Adoption of Addressability and Measurement Solutions Across Europe

Lauren Wakefield
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26/11/2025
68% cite cross-platform data access as their top challengeOver 50% are testing or adopting Data Clean Rooms and Unified IDs […]
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IAB Europe Sends Letter to the EDPB on the Initiative to Organise a Stakeholder Event on Anonymisation and Pseudonymisation Following the CJEU Ruling in EDPS v. SRB

Lauren Wakefield
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19/11/2025
Brussels, Belgium, 17th November 2025: IAB Europe - together with ACEA (European Automobile Manufacturers’ Association), Connect Europe, EACA (European Association […]
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MIXX Awards Europe 2025 Shortlist Announced

Nicole Laleva
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17/11/2025
Recognising and celebrating Europe’s best digital advertising campaigns Winners Will be Announced on 27th November at IAB Europe’s Virtual MIXX […]
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IAB Europe Responds to the EDPB Public Consultation on Draft Guidelines 3/2025 on the Interplay Between the DSA and the GDPR

Lauren Wakefield
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31/10/2025
Brussels, Belgium, 31st October 2025 – IAB Europe, together with Alliance Digitale, BVDW, IAB Italia, IAB Polska, IAB Spain, and […]
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IAB Europe Submits Response to the European Commission’s Public Consultation on the Digital Fairness Act

Lauren Wakefield
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27/10/2025
Brussels, 27th October 2025 – On 23rd October, IAB Europe submitted its response to the European Commission’s public consultation on […]
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IAB Europe Opens Public Comment on Updated Commerce Media Measurement Standards and New Flexible Ad Size Guidelines for Retail Media Networks

Lauren Wakefield
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09/10/2025
9th October 2025, Brussels, Belgium - IAB Europe, the leading European-level association for the digital marketing and advertising ecosystem, today […]
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Blog

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MIXX Awards: The Value of Awards & Tips for a Winning Campaign

Nicole Laleva
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16/07/2026
Awards occupy a particular position in our industry. People hold a range of views on them, shaped by different experiences. […]
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Beyond the Boom: What's on the Agenda at the Retail Media Impact Summit 2026

Nicole Laleva
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15/07/2026
Retail Media has moved from an emerging opportunity to one of digital advertising's most important growth drivers. Across Europe, retailers […]
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What Our Judges Look For: Advice From the MIXX Awards Europe 2026 Jury

Nicole Laleva
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15/07/2026
Every year, the MIXX Awards Europe jury reads through hundreds of entries looking for the same thing: work that holds […]
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Join the IAB Europe Team as Our Next Public Policy Intern

Nicole Laleva
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14/07/2026
Are you looking to start a career in EU public affairs? Are you seeking a flexible, hybrid traineeship where you […]
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Why Is Social Commerce Becoming a Priority and How Should Retailers Prepare? - A Q&A with Members of Our Retail & Commerce Media Committee

Nicole Laleva
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14/07/2026
Social commerce has rapidly moved from emerging trend to core component of the media mix, collapsing the traditional marketing funnel […]
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Transparency, Incentives, and the Limits of Autonomy: Reflections on Cannes and the Last Events Before the Summer

Nicole Laleva
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10/07/2026
In this blog post, our Data & Innovation Strategist, Dimitris Beis, reflects on conversations from Cannes, AdEx Benchmark 2025 and […]
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