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New IAB Europe Report Reveals How Digital Advertising Shapes the Social Fabric of Today’s Media Ecosystem

Lauren Wakefield
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17/12/2025
17th December 2025, Brussels, Belgium - IAB Europe, the leading association for the digital advertising and marketing industry, has today […]
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Announcing the New Co-Working Group Leads of Our AI Working Group

Lauren Wakefield
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12/12/2025
Since launching our newly formed Advertising & Media Committee earlier this year, we have been focused on bringing together experts […]
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IAB Europe releases DSA Transparency Implementation Guidelines 1.2

Lauren Wakefield
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04/12/2025
Supporting Multilingual and Accessible DSA Transparency:Standard texts now available in 24 languages 4th December 2025, Brussels, Belgium - As part […]
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Celebrating Creativity -  IAB Europe’s 2025 MIXX Awards Europe Winners Revealed

Lauren Wakefield
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27/11/2025
Brussels, Belgium, 27th November 2025 -  IAB Europe, the leading association for the digital advertising and marketing industry, is thrilled […]
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IAB Europe Releases New Study on the Adoption of Addressability and Measurement Solutions Across Europe

Lauren Wakefield
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26/11/2025
68% cite cross-platform data access as their top challengeOver 50% are testing or adopting Data Clean Rooms and Unified IDs […]
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IAB Europe Sends Letter to the EDPB on the Initiative to Organise a Stakeholder Event on Anonymisation and Pseudonymisation Following the CJEU Ruling in EDPS v. SRB

Lauren Wakefield
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19/11/2025
Brussels, Belgium, 17th November 2025: IAB Europe - together with ACEA (European Automobile Manufacturers’ Association), Connect Europe, EACA (European Association […]
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Blog

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Measurement, Standards, and the Road Ahead for Retail Media: Reflections from Our Paris Breakfast Roundtable

Lauren Wakefield
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23/07/2026
On 16th July, two days after Bastille Day and in the middle of a Parisian summer that was doing its […]
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MIXX Awards Europe 2026 Entry Deadline Extended to 31st July

Lauren Wakefield
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22/07/2026
Some Stories Are Worth Telling Properly Great campaigns deserve more than a last-minute awards entry. That's why we've extended the […]
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IAB Europe and TikTok Roundtable Explores How Modern Marketing Can Power ROI in an AI-First Era

Lauren Wakefield
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21/07/2026
On 2nd July, IAB Europe hosted a roundtable in partnership with TikTok, bringing together senior industry leaders to explore how […]
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Once In, Always In: The Promise Behind This Year's MIXX Awards Europe

Lauren Wakefield
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21/07/2026
In this blog post, our Senior Director, Industry Development & Marketing, Marie-Clare Puffett, shares what lies behind the Once In, […]
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[Guest Member Blog] Europe's Marketers Just Told Us What They Value Most In Measurement. It Wasn't Accuracy

Nicole Laleva
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20/07/2026
In this week’s Guest Member Blog post, we hear from Andreea Mandeal, Chief Marketing Officer at iubenda, who explores why […]
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MIXX Awards: The Value of Awards & Tips for a Winning Campaign

Nicole Laleva
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16/07/2026
Awards occupy a particular position in our industry. People hold a range of views on them, shaped by different experiences. […]
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