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IAB Europe’s 2024 AdEx Benchmark Report: European Digital Advertising Market Surpasses €100bn for the First Time

Lauren Wakefield
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21/05/2025
Double-digit growth marks another year of acceleration, with Social, Video, and Retail Media leading the way. Brussels, Belgium, 21st May […]
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Three Takeaways For the TCF From This Week’s  Belgian Market Court Ruling, And What They Mean

Helen Mussard
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16/05/2025
This week, the Belgian Market Court ruling confirmed that IAB Europe was right to appeal the APD 2022 decision regarding […]
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Belgian Market Court Confirms Limited Role of IAB Europe In The TCF

Helen Mussard
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14/05/2025
BRUSSELS, BELGIUM - 14th May 2025: IAB Europe welcomes the ruling handed down today by the Belgian Market Court (part […]
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IAB Europe Announces First Speakers for Flagship Conference ‘Interact 2025’ in Brussels

Lauren Wakefield
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11/04/2025
Industry leaders from Kraft Heinz, Belgium Media Group ROSSEL, Microsoft, Retail Media Works, and Final Upgrade AI are among the […]
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New IAB Europe Study Highlights Consumer Attitudes Towards Personalised Advertising, Privacy, and the Value of Free Online Services

Lauren Wakefield
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08/04/2025
Brussels, Belgium, 8th April 2025 – A new study by IAB Europe, conducted by leading research firm Kantar, reveals fresh […]
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IAB Europe Launches LEAF: Smart Solutions for Sustainable Digital Advertising

Lauren Wakefield
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03/04/2025
Brussels, Belgium, 3rd April 2025 – IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today […]
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Blog

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Shaping the Future of Commerce Media: Why Standards Matter, and How You Can Help Define Them

Lauren Wakefield
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20/10/2025
In this blog post, our Retail Media Consultant, Yara Daher, explores why standards are essential to the future of Commerce […]
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Level-Up Your Sustainability Skills this Quarter: Join Our Condensed Course on Environmental Sustainability in Digital Advertising

Lauren Wakefield
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16/10/2025
As 2025 draws to a close, now is the perfect time to invest in your team’s skills and strategies to […]
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[Guest Member Blog Post] Shaping the Retail Media Ecosystem: How Advertima Redefines In-store Advertising Standards

Nicole Laleva
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15/10/2025
In this week’s member guest blog post, we hear from the Advertima team as they explore how they’re transforming physical […]
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First Speakers Announced! Join Our Great Debate on AI

Lauren Wakefield
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15/10/2025
Artificial Intelligence (AI) is redefining how our world (and our industry) works. From how we create, target, and optimise campaigns […]
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Reflecting on Three Years of Our Retail & Commerce Media Committee

Lauren Wakefield
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09/10/2025
In this blog post, our Industry Development & Insights Director, Marie-Clare Puffett, reflects on the incredible work and growth of […]
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Commerce (including Retail) Media Measurement Standards V2 - Open for Public Comment

Lauren Wakefield
|
09/10/2025
Standardisation is crucial to unlocking efficiency, consistency, and trust in Retail and Commerce Media. Developed by our Retail & Commerce […]
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