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IAB Europe Certifies Albert Heijn as First Retailer under the Retail Media Certification Programme, Audited by ABC

Lauren Wakefield
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24/09/2025
24th September 2025, Brussels, Belgium - IAB Europe, the leading European-level industry association for the digital advertising ecosystem, is delighted […]
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New IAB Europe Board Elects Chair and Executive Committee to Lead Through Next Phase of Growth and Innovation

Lauren Wakefield
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22/09/2025
22nd September 2025, Brussels, Belgium - Last week, during DMEXCO in Cologne, IAB Europe, the European-level association for the digital […]
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New IAB Europe Board Elects Chair and Executive Committee to Lead Through Next Phase of Growth and Innovation

Lauren Wakefield
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22/09/2025
22nd September 2025, Brussels, Belgium - Last week, during DMEXCO in Cologne, IAB Europe, the European-level association for the digital […]
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IAB Europe Releases First Impact of AI on Digital Advertising Report Revealing Widespread Adoption, Rising Investment, and Urgent Calls for Governance

Lauren Wakefield
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18/09/2025
18th September 2025, Brussels, Belgium - IAB Europe, the leading European-level industry association for the digital advertising industry, has today […]
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IAB Europe & the IAB Release New One-Pager on Incrementality in Commerce Media

Lauren Wakefield
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09/09/2025
IAB Europe and the IAB have today released a new joint one-pager: Demystifying Incrementality in Commerce Media. As commerce media […]
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IAB Europe Publishes Q&A on the Digital Advertising Supply Chain

Lauren Wakefield
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07/08/2025
7th August 2025 – Brussels, Belgium: IAB Europe has published a new Q&A to explain the roles and functions of […]
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Blog

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Join Our Sustainability Standards Committee's #GreenByDesign Earth Day Challenge

Lauren Wakefield
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16/04/2026
With Earth Day just around the corner on 22nd April, it’s the perfect moment to take small, meaningful steps towards […]
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Reflections from New York: Commerce Media’s Inflection Point

Lauren Wakefield
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16/04/2026
Our Senior Director, Industry Development & Marketing, Marie-Clare Puffett, headed across the pond to New York this week for the […]
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[Guest Member Blog] Consent is a Media Performance Lever with iubenda

Nicole Laleva
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15/04/2026
In this week’s Guest Member Blog post, we hear from Andreea Mandeal, Chief Marketing Officer, iubenda, who discusses how privacy […]
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IAB Europe Launches 2026 Impact of AI on Digital Advertising Survey to Map the Industry’s Next Chapter

Lauren Wakefield
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13/04/2026
Our AI Working Group has officially launched its latest industry-wide Impact of AI on Digital Advertising survey, inviting stakeholders from […]
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Be at the Heart of the Conversation at Retail MediaX Europe 2026

Lauren Wakefield
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08/04/2026
Retail Media leaders from across Europe are set to gather at Retail MediaX Europe 2026 to share their experiences and […]
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The Convergence and Coexistence of Trade and Media in Retail Media: A Five-Part Series

Lauren Wakefield
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02/04/2026
Retail Media continues to mature at pace, bringing with it new opportunities and complexities for retailers, brands, and agencies alike. […]
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