Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Publishes Repository of European IAB’s Initiatives

Lauren Wakefield
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02/10/2024
IAB Europe has released a new document titled ‘Repository of European IAB’s Initiatives for Responsible Digital Advertising’, showcasing a range […]
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IAB Europe and IAB Release First-Ever In-Store Retail Media Definitions and Measurement Standards for Public Comment

Lauren Wakefield
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18/09/2024
18th September 2024, Brussels, Belgium - IAB Europe and IAB have today announced the collaborative release of the first industry […]
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IAB Europe Launches Beta Test of New Tool to Optimise Digital Display Creatives, Reducing File Size Without Sacrificing Visual Impact

Lauren Wakefield
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16/09/2024
Brussels, Belgium, 16th September 2024  – IAB Europe is thrilled to announce the beta test launch of CreativeLi, a cutting-edge […]
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IAB Europe Launches Beta Test of New Tool for Estimating Digital Advertising Campaign Emissions

Lauren Wakefield
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15/08/2024
Brussels, Belgium, 15th August 2024 – IAB Europe is pleased to announce the beta test launch of OpenGHG, an innovative […]
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IAB Europe Welcomes European Commission’s Second Report on GDPR

Lauren Wakefield
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01/08/2024
Brussels, Belgium, 1st August 2024 – IAB Europe, the leading trade association for the digital advertising industry, welcomes the European […]
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IAB Europe Reacts to Google’s New Approach to Privacy Sandbox

Lauren Wakefield
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23/07/2024
Brussels, 23 July 2024 - IAB Europe acknowledges yesterday’s announcement by Google that instead of deprecating support for third-party cookies […]
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Blog

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Retail & Commerce Media Insights: Check Out Our Q&A Blogs with Industry Experts

Lauren Wakefield
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09/06/2025
Retail Media continues to grow at pace, and has become an essential part of the advertising ecosystem. In 2024 alone, […]
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The Future of Marketing Meets the Future of Media

Lauren Wakefield
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03/06/2025
This piece was authored by DMWF. For more information, email hello@digitalmaerketingwf.com or visit the DMWF LinkedIn page here. This June, […]
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IAB Europe Releases DSA Transparency Implementation Guidelines 1.1

Helen Mussard
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02/06/2025
In a joint effort involving IAB Europe, IAB Tech Lab, EDAA and stakeholders across the advertising industry to support compliance […]
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That’s a Wrap! Check Out All of the Highlights From Interact 2025 in Brussels

Lauren Wakefield
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29/05/2025
From Brussels with clarity and purpose, Interact 2025 brought together the brightest minds in digital advertising for two days of […]
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Interact 2025 - Mainstage Morning Highlights

Lauren Wakefield
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29/05/2025
The energy in the room was electric as the Interact 2025 mainstage opened on 21st May 2025 in Brussels with […]
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Interact 2025 - Inspiring and Informative Afternoon Workshop Highlights

Lauren Wakefield
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29/05/2025
After a morning of big-picture insights on the mainstage, the afternoon workshops at Interact 2025 offered attendees the chance to […]
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