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IAB Europe Press Release: IAB Europe CMP Validator Helps CMPs Align with Transparency & Consent Framework

Bjorn Bojen
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11/09/2018
COLOGNE, Germany – 12 September 2018 – IAB Europe, the industry association for the digital advertising ecosystem in Europe, announces […]
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IAB Europe Press Release: European Authority gives approval to ABC, CESP and GWT-TUD to undertake viewability audits following European RFP

Bjorn Bojen
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10/09/2018
Third-party verification is a vital step in the cross-industry drive for improved quality standards in digital advertising across Europe Brussels, […]
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IAB Europe White Paper: Digital Advertising Effectiveness

Bjorn Bojen
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03/09/2018
The measurement of advertising effectiveness is steeped in a history of evolution and the introduction of digital channels has increased […]
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IAB Europe White Paper: Header Bidding and Auction Dynamics

Bjorn Bojen
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27/08/2018
The way in which ads are traded via programmatic methods has evolved and now there are various mechanisms available such […]
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Oath in association with IAB Europe survey: Understanding the challenges faced by publishers in driving programmatic revenue

Bjorn Bojen
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13/08/2018
Participate in the Oath in association with IAB Europe survey for the chance to win an Instax SQ6 camera Oath […]
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IAB Europe Panel at DMEXCO: Taking stock – the impact of Europe’s new data protection rules four months on

Bjorn Bojen
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08/08/2018
Join the IAB Europe panel at DMEXCO on 13 September 2018 on Day 2 at 9.45 - 10.15am on the Debate Stage […]
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Blog

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That’s a Wrap! Key Takeaways from the IAB Europe Digital Advertising Sustainability Summit

Lauren Wakefield
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15/11/2023
On the 9th of November, around 100 stakeholders from across the advertising industry came together to discuss and debate sustainability […]
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Guest Member Blog Post with Advertima - How In-Store Audience Segmentation Impacts Retail Media Performance

Amy Mazzola
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02/11/2023
In this week’s member guest blog post we caught up with James Allison, Director Market Development at Advertima. In this […]
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The Growth of Hybrid Video On Demand with FreeWheel

Amy Mazzola
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20/10/2023
In this week’s member guest blog post we caught up with Emmanuel Josserand, Sr Dir. Brand, Agency and Industry Relations, […]
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IAB Europe Publish Summary of their DSA Ads Transparency Approach

Amy Mazzola
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20/10/2023
Today, IAB Europe published a summary of the solution approach for supply chain standards which has been created to help […]
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IAB Europe Launches New Retailer Only Council

Amy Mazzola
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20/09/2023
  IAB Europe Launches new Retailer Only Council to Advance its work on Retail Media in Europe Since IAB Europe’s […]
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Guest Member Blog Post with IMPACT+ - How to Reduce the Carbon Impact of Your Digital Advertising

Lauren Wakefield
|
19/09/2023
  According to the World Meteorological Organisation (WMO), the last 8 years have been the hottest on record. The signs […]
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