Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Artificial Intelligence is the next industrial revolution according to the digital advertising industry

Bjorn Bojen
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10/07/2018
Brussels and London, 11th July 2018 – In association with IAB Europe, Xaxis conducted a pan-European survey to understand the […]
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IAB Europe Survey: Human Capital in the Digital Environment 2018

Bjorn Bojen
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10/07/2018
Developed under the guidance of the IAB Europe Education & Training Committe in concert with the IAB Europe Research Committee, […]
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Latest AdEx Benchmark Report Details strong Mobile Advertising Growth in 27 markets across Europe

Bjorn Bojen
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27/06/2018
Brussels, 28 June 2017 - IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark 2017 Report […]
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The ‘Ad Misplacement’ MoU represents an important step for the industry, but the work begins now

Bjorn Bojen
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26/06/2018
On 25 June, IAB Europe became a signatory to the Memorandum of Understanding on Online Advertising and IP Infringement (“the […]
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Our video investigation of ePrivacy realities across Europe

Bjorn Bojen
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21/06/2018
Since the announcement of the European Commission’s ePrivacy Regulation proposal, IAB Europe has been working together with other associations representing […]
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IAB Europe News: Transparency & Consent Framework Mobile App Spec Ready for Adoption

Bjorn Bojen
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11/06/2018
Today, IAB Tech Lab and IAB Europe released the Transparency and Consent Framework’s Mobile In-app Specifications as a final version […]
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Blog

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Want to Know More About the Next Iterations to the TCF? Join IAB Europe's New Webinar Series this April

Amy Mazzola
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13/04/2023
  In order to respond to the changes and needs of the market, while continuing to help players in the […]
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Have Your Say in the latest IAB Europe & GroupM Nexus European-Wide Digital Audio Advertising Survey

Lauren Wakefield
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12/04/2023
We’re teaming up with GroupM Nexus to invite you to participate in an exclusive survey that aims to understand consumption […]
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Members of IAB Europe’s Programmatic Trading Committee Have Come Together to Compile a Q&A Blog on Measurement in a Post Third-Party Cookie Environment

Amy Mazzola
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05/04/2023
  The impending termination of support for third-party cookies on Google Chrome means that many of the metrics that marketers […]
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International Knowledge Exchange on Audience Measurement

Amy Mazzola
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04/04/2023
   IAB Europe have worked with the teams at CIMM, egta, EACA and WFA to curate this International Knowledge Exchange […]
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Guest Blog Post with Meta - Meta Launches Brand Suitability Controls and Third Party Verification for Feed Powered by AI

Amy Mazzola
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04/04/2023
    In this week’s member guest blog post we caught up with Samantha Stetson,  VP, Client Council and Industry […]
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IAB Europe’s New Research & Insights Forum

Amy Mazzola
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03/04/2023
IAB Europe is pleased to announce the launch of its new Research & Insights Forum, which is an evolution of […]
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