Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe News: Transparency & Consent Framework Mobile App Spec Ready for Adoption

Bjorn Bojen
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11/06/2018
Today, IAB Tech Lab and IAB Europe released the Transparency and Consent Framework’s Mobile In-app Specifications as a final version […]
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IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment?

Bjorn Bojen
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06/06/2018
IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment in its latest Attitudes to […]
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IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment?

Bjorn Bojen
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06/06/2018
IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment in its latest Attitudes to […]
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IAB Europe Press Release: Latest IAB Europe research highlights disparity between vision and reality in measurement of digital brand advertising campaigns

Bjorn Bojen
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05/06/2018
Brussels, 6 June 2018 - IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate the […]
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IAB Europe Webinar: Attitudes to Digital Video Advertising - Wednesday 13 June 16.00 CEST / 15.00 BST

Bjorn Bojen
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29/05/2018
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies in the second annual IAB […]
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Winners announced for the MIXX Awards Europe 2018

Bjorn Bojen
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23/05/2018
Milan, 24 May 2018 - IAB Europe is pleased to announce the Winners of the 2018 MIXX Awards Europe: People Initiative, MediaCom, […]
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Blog

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Guest Blog Post with Vidmob -Digital advertising success depends on fit for platform creative

Amy Mazzola
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02/03/2023
    In this week’s member guest blog post we caught up with Anthony Lamy, VP of EMEA Client Partnerships […]
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MIXX Awards Europe 2023 - Meet The Chair of the Jury; Eddie Adedeji

Amy Mazzola
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01/03/2023
  The MIXX Awards Europe recognise and celebrate the best digital advertising campaigns in Europe.  The winners will be celebrated […]
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Interact 2023 - Get Your Early Bird Tickets & Dive Into Innovation, Sustainability & Growth in Digital Advertising

Amy Mazzola
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23/02/2023
  Interact is back for 2023 and we are very excited to be heading to Madrid 23rd - 24th May […]
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Guest Blog Post with Triton Digital - The Top 5 Monetisation Tactics for Digital Audio Publishers

Amy Mazzola
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20/02/2023
  In this week’s member guest blog post we caught up with Simon Lee,  Audio Marketplace Operations Director at Triton […]
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IAB Europe’s Sustainability Standards Committee Share Agreed Definition of Sustainable Digital Advertising

Lauren Wakefield
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16/02/2023
Once a fairly niche topic in the world of digital advertising, sustainability has, in recent years, moved up the agenda […]
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IAB Europe Stands with IAB Turkey and Calls for International Support in the Aftermath of the Earthquakes in Turkey and Syria

Lauren Wakefield
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14/02/2023
Last week, we heard the devastating news that two deadly earthquakes, of magnitude 7.7 and 7.6, respectively, took over 6,400 […]
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