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IAB Europe White Paper: Digital Advertising Effectiveness

Bjorn Bojen
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03/09/2018
The measurement of advertising effectiveness is steeped in a history of evolution and the introduction of digital channels has increased […]
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IAB Europe White Paper: Header Bidding and Auction Dynamics

Bjorn Bojen
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27/08/2018
The way in which ads are traded via programmatic methods has evolved and now there are various mechanisms available such […]
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Oath in association with IAB Europe survey: Understanding the challenges faced by publishers in driving programmatic revenue

Bjorn Bojen
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13/08/2018
Participate in the Oath in association with IAB Europe survey for the chance to win an Instax SQ6 camera Oath […]
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IAB Europe Panel at DMEXCO: Taking stock – the impact of Europe’s new data protection rules four months on

Bjorn Bojen
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08/08/2018
Join the IAB Europe panel at DMEXCO on 13 September 2018 on Day 2 at 9.45 - 10.15am on the Debate Stage […]
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IAB Europe Seminar at DMEXCO: Programmatic Advertising in Europe: latest trends, attitudes and growth drivers

Bjorn Bojen
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25/07/2018
IAB Europe will reveal the results of its much-anticipated European Programmatic Market Sizing research which will highlight the size, growth […]
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IAB Europe Webinar - A Complete Overview of the Transparency & Consent Framework - 25 September

Bjorn Bojen
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23/07/2018
Join this webinar to gain insight into the IAB Europe Transparency & Consent Framework. The IAB Europe Transparency & Consent […]
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Blog

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Guest Member Blog Post with IMPACT+ - How to Reduce the Carbon Impact of Your Digital Advertising

Lauren Wakefield
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19/09/2023
  According to the World Meteorological Organisation (WMO), the last 8 years have been the hottest on record. The signs […]
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Guest Member Blog Post with Coinis - Unlocking The Power of Affiliate Marketing for Businesses & Individuals

Lauren Wakefield
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12/09/2023
  In this week's member guest blog post we hear from Tamara Jelic, Head of Business Development, and Anastasia Loseva, […]
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Guest Member Blog Post with Freewheel - Video’s Million-Pound Question: What Does ‘Premium Video’ Really Mean?

Lauren Wakefield
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08/09/2023
  In this week’s member guest blog post, we hear from Emmanuel Josserand, Senior Director, Brand, Agency and Industry Relations […]
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DMEXCO 2023 – The Highlight Event of Digital Marketing

Amy Mazzola
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04/09/2023
  On September 20 & 21, 2023, DMEXCO will be opening its doors to leading businesses and pioneers from the […]
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Back to School: 101 Industry Guidance to Prep You For the New Season

Lauren Wakefield
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31/08/2023
As summer vacations draw to a close and we gear up for an exciting new season in the world of […]
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IAB Europe Welcomes New Retailers to its Retail Media Working Group

Amy Mazzola
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31/08/2023
  IAB Europe is pleased to welcome three new retailer members to its Retail Media Working Group; ICA, Schwarz Media […]
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