Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Get your work recognised with a European award – IAB Europe MIXX and Research awards now open

Bjorn Bojen
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30/01/2019
Good news! The MIXX Awards Europe and the IAB Europe Research Awards are now open for entries! Enter before the […]
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Blog Series: “I’m a CMP. Am I doing it right?” #2 CMP UI/UX Requirements / Part 3

Bjorn Bojen
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29/01/2019
CMPs must adhere to TCF Policies and UI/UX requirements Last year’s enforcement decision by the CNIL against French mobile ad […]
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IAB Europe statement on media reports on supplementary submissions to EU data protection authorities by Brave

Bjorn Bojen
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28/01/2019
Brussels, 28 January 2019 - We have taken note of media reports regarding an update to complaints made by ad-blocking […]
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Blog Series: “I’m a CMP. Am I doing it right?” #1 CMP Registration and CMP IDs – IAB Europe’s new blog series to help CMPs / Part 2

Helen Mussard
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14/01/2019
CMPs must register with IAB Europe and use their assigned ID Last week, IAB Europe communicated to Vendors and CMPs […]
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Blog Series: Introducing “I’m a CMP. Am I doing it right?” - IAB Europe’s new blog series to help CMPs / Part 1

Helen Mussard
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11/01/2019
Things are going well, but there are opportunities for improvement Since its release in Spring 2018, the IAB Europe Transparency […]
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IAB Europe Press Release: IAB Europe launches Connected TV White Paper The paper examines key opportunities and challenges such as growth of advertising, measurement and creativity

Bjorn Bojen
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06/12/2018
Brussels, 6 December - IAB Europe, the leading European-level industry association for the digital advertising ecosystem, is today launching a […]
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Blog

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Unveiling the Evolution of Digital Audio Advertising in Europe: Six Key Insights from the 2023 Report

Amy Mazzola
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25/07/2023
  We are thrilled to share the release of our much-anticipated The Evolution of Digital Audio Advertising in Europe Report […]
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Vacancy at IAB Europe – Digital Advertising Product Manager

Amy Mazzola
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24/07/2023
Scope of the role IAB Europe has a new opening for a full-time Digital Advertising Product Manager to support the […]
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Member Guest Blog with Taboola: Video Ad Dollars Under The Microscope - The Quest for Supply Path Transparency

Amy Mazzola
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20/07/2023
  In this week’s member guest blog post we caught up with Nadav Perry, VP Global Brands & Agencies at […]
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Help Shape the Future of Retail Media: Take Part in Our Retail Media Standards Survey Today!

Amy Mazzola
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19/07/2023
At the end of 2022, we created a new Retail Media Working group that aims to bring stakeholders from across […]
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Dive Into IAB Europe’s H1 2023 Highlights!

Amy Mazzola
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17/07/2023
  With summer in full swing and the end of H1 here, we look back over the last six months […]
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AdEx 2022 Report – Key Facts & Stats Videos

Amy Mazzola
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13/07/2023
IAB Europe’s Widely-Anticipated 2022 AdEx Benchmark Report is Now Live! Released on 13th July 2023, the report is the definitive […]
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