Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Blog Series: “I’m a CMP. Am I doing it right?” #2 CMP UI/UX Requirements / Part 3

Bjorn Bojen
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29/01/2019
CMPs must adhere to TCF Policies and UI/UX requirements Last year’s enforcement decision by the CNIL against French mobile ad […]
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IAB Europe statement on media reports on supplementary submissions to EU data protection authorities by Brave

Bjorn Bojen
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28/01/2019
Brussels, 28 January 2019 - We have taken note of media reports regarding an update to complaints made by ad-blocking […]
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Blog Series: “I’m a CMP. Am I doing it right?” #1 CMP Registration and CMP IDs – IAB Europe’s new blog series to help CMPs / Part 2

Helen Mussard
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14/01/2019
CMPs must register with IAB Europe and use their assigned ID Last week, IAB Europe communicated to Vendors and CMPs […]
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Blog Series: Introducing “I’m a CMP. Am I doing it right?” - IAB Europe’s new blog series to help CMPs / Part 1

Helen Mussard
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11/01/2019
Things are going well, but there are opportunities for improvement Since its release in Spring 2018, the IAB Europe Transparency […]
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IAB Europe Press Release: IAB Europe launches Connected TV White Paper The paper examines key opportunities and challenges such as growth of advertising, measurement and creativity

Bjorn Bojen
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06/12/2018
Brussels, 6 December - IAB Europe, the leading European-level industry association for the digital advertising ecosystem, is today launching a […]
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Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 5

Bjorn Bojen
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06/12/2018
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. […]
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Blog

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#OMR23 - THE FESTIVAL FOR THE DIGITAL UNIVERSE

Amy Mazzola
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05/05/2023
  Just like last year, the OMR Festival is expected to draw more than 70,000 visitors to the Hamburg Messe […]
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Remarks for Delivery by Townsend Feehan, CEO, IAB Europe at the DG JUST Stakeholder Roundtable on the Initiative for a Voluntary Business Pledge to Simplify the Management by Consumers of Cookies and Personalised Advertising Choices, Friday 28 April

Lauren Wakefield
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28/04/2023
A note from IAB Europe's CEO, Townsend Feehan on her remarks for delivery at the DG Just Stakeholder Roundtable on […]
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That’s a Wrap! Check Out the Highlights and Session Recordings From Our Great Debate on Retail Media

Lauren Wakefield
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25/04/2023
On the 18th of April, IAB Europe hosted its first hybrid Great Debate event of 2023 to discuss and debate […]
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Want to Know More About the Next Iterations to the TCF? Join IAB Europe's New Webinar Series this April

Amy Mazzola
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13/04/2023
  In order to respond to the changes and needs of the market, while continuing to help players in the […]
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Have Your Say in the latest IAB Europe & GroupM Nexus European-Wide Digital Audio Advertising Survey

Lauren Wakefield
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12/04/2023
We’re teaming up with GroupM Nexus to invite you to participate in an exclusive survey that aims to understand consumption […]
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Members of IAB Europe’s Programmatic Trading Committee Have Come Together to Compile a Q&A Blog on Measurement in a Post Third-Party Cookie Environment

Amy Mazzola
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05/04/2023
  The impending termination of support for third-party cookies on Google Chrome means that many of the metrics that marketers […]
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