Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Press Release: IAB Europe Expands Team and Industry Outreach with First-Ever Hires of Heads of Tech and Marketing

Bjorn Bojen
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28/02/2019
IAB Europe, the leading European-level industry association for the online advertising ecosystem, announced today the appointments of Patrick Verdon as […]
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IAB Europe’s Press Statement. OpenRTB and EU Data Protection Law.

Bjorn Bojen
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20/02/2019
IAB Europe would like to address the recent complaints filed against IAB Tech Lab's OpenRTB system to data protection authorities […]
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Interact 2019 registration is open!

Bjorn Bojen
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18/02/2019
Interact is a must-attend event for the digital advertising industry. Join over 700 attendees, meet leading European advertisers, industry experts, […]
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Interact 2019 - date and call for papers announced!

Bjorn Bojen
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07/02/2019
Add to CalendarIAB Europe, IAB Poland and the Programme Advisory Board of Interact 2019 are pleased to invite you to […]
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IAB Europe Competitive Tender & Request for Proposals (RFP) – AdEx Benchmark and European Programmatic Market Sizing studies

Bjorn Bojen
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07/02/2019
IAB Europe opens RFP process for undertaking its annual digital advertising spend study (AdEx Benchmark) and its annual Programmatic Market […]
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Interact 2019 speakers wanted! IAB Europe announces call for papers

Bjorn Bojen
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07/02/2019
Europe’s Greatest Digital Minds Invited to Speak at IAB Europe’s Flagship Conference: Interact 2019 On 4-5 June in Warsaw, Poland, […]
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Blog

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Unveiling the Value of Programmatic Advertising: Insights From IAB Europe’s Programmatic Trading Committee

Amy Mazzola
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24/08/2023
  Programmatic advertising has transformed the way digital ads are bought and sold. First introduced to the market in the […]
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IAB Europe’s Unmissable Upcoming H2 Events!

Amy Mazzola
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14/08/2023
  Summer may be coming to an end but fear not as we have a variety of great events popping […]
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Member Guest Post with Advertima: Retail Media is Revitalising – Not Replacing – Trade Marketing

Amy Mazzola
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08/08/2023
  In this week’s member guest blog post we caught up with James Allison, Director of Partnerships at Advertima. In […]
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Unpacking Omnichannel: Debunking Misconceptions & Exploring its True Potential

Amy Mazzola
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02/08/2023
  In the rapidly evolving digital advertising landscape, new buzzwords continually emerge. One such term that has gained significant attention […]
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Digital Services Act is an Opportunity for Industry Standardization

Amy Mazzola
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27/07/2023
  IAB Europe’s DSA Taskforce Actively Working to Support Compliance Efforts, Open For Members to Join IAB Europe continues to […]
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Unlock a More Sustainable Future: Introducing Our New Guide to Sustainable Business Decision-Making

Lauren Wakefield
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27/07/2023
We’re excited to announce the release of our latest Guide to Improving Sustainable Business Decision-Making to help you, and your […]
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