Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Virtual Programmatic Day H1 2019 – Thursday 9 May 2019

Bjorn Bojen
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06/03/2019
IAB Europe Virtual Programmatic Day Agenda H1 2019The Virtual Programmatic Day brings together industry experts and thought-leaders to explore the […]
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Introducing the MIXX Awards Europe 2019 Jury Members

Bjorn Bojen
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28/02/2019
We are pleased to announce the Jury members for the MIXX Awards Europe 2019, who will be judging the talented […]
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Introducing the IAB Europe Research Awards 2019 Jury Members

Bjorn Bojen
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28/02/2019
We are pleased to announce the Jury members for the IAB Europe Research Awards 2019, who will be judging the […]
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IAB Europe’s CMP Validator for the Transparency & Consent Framework (TCF)

Bjorn Bojen
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28/02/2019
At the end of last year, IAB Europe announced to members of the Transparency & Consent Framework (TCF) that a […]
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Press Release: IAB Europe Expands Team and Industry Outreach with First-Ever Hires of Heads of Tech and Marketing

Bjorn Bojen
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28/02/2019
IAB Europe, the leading European-level industry association for the online advertising ecosystem, announced today the appointments of Patrick Verdon as […]
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IAB Europe’s Press Statement. OpenRTB and EU Data Protection Law.

Bjorn Bojen
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20/02/2019
IAB Europe would like to address the recent complaints filed against IAB Tech Lab's OpenRTB system to data protection authorities […]
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Blog

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That’s a Wrap! Key Takeaways from the IAB Europe Digital Advertising Sustainability Summit

Lauren Wakefield
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15/11/2023
On the 9th of November, around 100 stakeholders from across the advertising industry came together to discuss and debate sustainability […]
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Guest Member Blog Post with Advertima - How In-Store Audience Segmentation Impacts Retail Media Performance

Amy Mazzola
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02/11/2023
In this week’s member guest blog post we caught up with James Allison, Director Market Development at Advertima. In this […]
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The Growth of Hybrid Video On Demand with FreeWheel

Amy Mazzola
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20/10/2023
In this week’s member guest blog post we caught up with Emmanuel Josserand, Sr Dir. Brand, Agency and Industry Relations, […]
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IAB Europe Publish Summary of their DSA Ads Transparency Approach

Amy Mazzola
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20/10/2023
Today, IAB Europe published a summary of the solution approach for supply chain standards which has been created to help […]
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IAB Europe Launches New Retailer Only Council

Amy Mazzola
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20/09/2023
  IAB Europe Launches new Retailer Only Council to Advance its work on Retail Media in Europe Since IAB Europe’s […]
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Guest Member Blog Post with IMPACT+ - How to Reduce the Carbon Impact of Your Digital Advertising

Lauren Wakefield
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19/09/2023
  According to the World Meteorological Organisation (WMO), the last 8 years have been the hottest on record. The signs […]
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