Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Winners announced for the IAB Europe Research Awards 2019

Bjorn Bojen
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04/06/2019
Warsaw, 5 June – IAB Europe is pleased to announce the winners of its 2019 Research Awards; MeMo², Annalect, Gemius […]
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Winners announced for Europe’s Top Digital Advertising & Research Awards at annual IAB Europe Interact conference

Bjorn Bojen
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04/06/2019
Warsaw, 5 June 2019 - IAB Europe, the leading European-level industry association for the digital advertising ecosystem, is delighted to […]
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European Digital Advertising Market Exceeds €55bn in 2018

Bjorn Bojen
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03/06/2019
Market grows 13.9%, fastest growth since 2011 Out-stream video surges 44.7% YOY   Warsaw, Poland 4 June 2019 – IAB Europe, […]
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IAB Europe Webinar: Blockchain Demystified - 16.00 CEST / 25 September

Bjorn Bojen
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28/05/2019
This webinar aims to build on the Blockchain Demystified white paper published in April and delve deeper - in an […]
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IAB Europe Survey: Human Capital in the Digital Environment

Bjorn Bojen
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28/05/2019
Developed under the guidance of the IAB Europe Education & Training Committee in concert with the IAB Europe Research Committee, […]
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IAB Europe’s Programmatic Trading Committee continues its important industry initiatives in Q2

Bjorn Bojen
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28/05/2019
It’s been a busy few months for IAB Europe’s Programmatic Trading committee, from filming 101 videos on the programmatic ecosystem, […]
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Blog

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DMEXCO 2023 – The Highlight Event of Digital Marketing

Amy Mazzola
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04/09/2023
  On September 20 & 21, 2023, DMEXCO will be opening its doors to leading businesses and pioneers from the […]
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Back to School: 101 Industry Guidance to Prep You For the New Season

Lauren Wakefield
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31/08/2023
As summer vacations draw to a close and we gear up for an exciting new season in the world of […]
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IAB Europe Welcomes New Retailers to its Retail Media Working Group

Amy Mazzola
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31/08/2023
  IAB Europe is pleased to welcome three new retailer members to its Retail Media Working Group; ICA, Schwarz Media […]
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IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google

Amy Mazzola
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24/08/2023
  Join us for a special two part webinar series dedicated to Google Privacy Sandbox Testing. The webinars will provide […]
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Unveiling the Value of Programmatic Advertising: Insights From IAB Europe’s Programmatic Trading Committee

Amy Mazzola
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24/08/2023
  Programmatic advertising has transformed the way digital ads are bought and sold. First introduced to the market in the […]
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IAB Europe’s Unmissable Upcoming H2 Events!

Amy Mazzola
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14/08/2023
  Summer may be coming to an end but fear not as we have a variety of great events popping […]
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