Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe launches new Economic Trends Forum

Bjorn Bojen
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08/07/2019
IAB Europe is delighted to launch its new Economic Trends Forum. Led by Dr. Daniel Knapp, IAB Europe’s Chief Economist and supported by […]
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IAB Europe Press Statement on UK ICO’s AdTech Update Report

Bjorn Bojen
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20/06/2019
IAB Europe welcomes yesterday’s ‘Adtech Update Report’ issued by the UK Information Commissioner's Office (ICO). We appreciate the ICO’s measured […]
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Interact 2019 - Europe’s Must-Attend Digital Advertising & Marketing Conference! - Highlights

Bjorn Bojen
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19/06/2019
On the 4-5 June in Warsaw, Poland, IAB Europe hosted its 13th edition of Interact, the must-attend event for the […]
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IAB Europe Members elect a multi-stakeholder Board of Directors

Bjorn Bojen
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12/06/2019
Brussels, 13 June 2019 – Ahead of Interact 2019, IAB Europe’s flagship conference in Warsaw last week, IAB Europe members […]
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Winners Announced for the MIXX Awards Europe 2019

Bjorn Bojen
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04/06/2019
IAB Europe is delighted to announce the winners of its prestigious annual MIXX Awards Europe competition.  The awards showcase the […]
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Winners announced for the IAB Europe Research Awards 2019

Bjorn Bojen
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04/06/2019
Warsaw, 5 June – IAB Europe is pleased to announce the winners of its 2019 Research Awards; MeMo², Annalect, Gemius […]
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Blog

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Be Merry & Bright and Full of Insight. Don’t Miss Our Final Events for 2023

Lauren Wakefield
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07/12/2023
December may be in full swing with the end of the year in sight, but we still have a few […]
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Your Input Matters: Participate in Our 2023 State of Readiness - Sustainability in Digital Advertising Survey Today

Lauren Wakefield
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30/11/2023
We’re thrilled to announce that the 2023 State of Readiness - Sustainability in Digital Advertising survey is now open! We […]
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We Need Your Insight: Industry Readiness for Third-Party Cookie Deprecation Survey

Amy Mazzola
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29/11/2023
How ready is the digital advertising industry for a post-third-party cookie world? Share your insights and expertise in our survey […]
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Exploring Retail Media Measurement: A Q&A with Our Retail Media Committee Experts 

Amy Mazzola
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22/11/2023
Retail Media is transforming the digital advertising ecosystem and how brands invest in it. In a recent IAB Europe survey, […]
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That’s a Wrap! Key Takeaways from the IAB Europe Digital Advertising Sustainability Summit

Lauren Wakefield
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15/11/2023
On the 9th of November, around 100 stakeholders from across the advertising industry came together to discuss and debate sustainability […]
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Guest Member Blog Post with Advertima - How In-Store Audience Segmentation Impacts Retail Media Performance

Amy Mazzola
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02/11/2023
In this week’s member guest blog post we caught up with James Allison, Director Market Development at Advertima. In this […]
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