IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’
INDUSTRY EXPERTS COLLABORATE FOR PAN-EUROPEAN DEFINITIONS 24th July 2020, Brussels, Belgium: IAB Europe, the leading European-level industry association for the […]
Read More »IAB Europe Releases Full 2019 AdEx Benchmark Report
Marie-Clare Puffett
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15/07/2020
DETAILS ALL FACTORS CONTRIBUTING TO 12.3% ANNUAL GROWTH INCLUDES MARKET BREAKOUTS FOR SOCIAL AD SPEND FOR FIRST TIME Brussels, Belgium, […]
Read More »Marketing Professionals Urge Apple to Adopt Standards Promoting Interoperability and More Predictable User Privacy
Marie-Clare Puffett
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03/07/2020
Following Apple’s announcement that it has decided to maintain IDFA and extend its influence on the AppStore by limiting the […]
Read More »IAB Europe releases annual Attitudes to Digital Video Advertising Report
Marie-Clare Puffett
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02/07/2020
Digital Video Key Channel for Brand Building and Driving Sales Addressable and Connected TV earmarked as key drivers for future […]
Read More »Xandr and IAB Europe Release Connected TV Insider Report
CTV ADVERTISING SHOWS PROMISE IN EUROPE London, June 18, 2020 – Xandr, AT&T’s advanced advertising company, in partnership with the […]
Read More »IAB Europe Releases a Buyer's Guide To Connected TV
Marie-Clare Puffett
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17/06/2020
AUTHORED BY INDUSTRY LEADERS FROM ACROSS EUROPE PROVIDES FIRST EUROPEAN-LEVEL DEFINITIONS FOR CONNECTED TV 17th June 2020, Brussels, Belgium: IAB […]
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