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New Report Finds Ban on Targeted Advertising Will Deepen Digital Divide in Europe

Helen Mussard
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15/09/2021
16 September 2021, Brussels, Belgium – A ban on targeted advertising would have a host of unintended consequences and hinder […]
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IAB Europe Releases an Industry Guide to Contextual Advertising

Helen Mussard
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28/07/2021
Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices for Contextual Advertising  28th July, […]
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Open Letter On The Digital Services Act (DSA) And Digital Advertising - Signed by Over 45 Industry Players And Major Industry Associations

Helen Mussard
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16/07/2021
Thousands of Industry Stakeholders call on EU Policymakers to Oppose A Ban on Targeted Ads & Recognise the Value of […]
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New Advertising Industry Initiative Provides Transparency in Programmatic Transactions

Helen Mussard
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12/07/2021
Trust.id Becomes The Shared Campaign Identifier (SCID) Paris, France, 12th July 2021: Today, EDIPUB in partnership with IAB France, IAB Europe, […]
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IAB Europe Releases Full 2020 AdEx Benchmark Report To Reveal Digital Advertising Market Size

Helen Mussard
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01/07/2021
DETAILS ALL FACTORS CONTRIBUTING TO 6.3% ANNUAL GROWTH  ACROSS 28 EUROPEAN MARKETS, ONLY THREE REPORT A DECLINE  Brussels, Belgium, 1 […]
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IAB Europe's Members Elect A New Board of Directors

Helen Mussard
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18/06/2021
Brussels, Belgium, 18th June, 2021: IAB Europe is delighted to announce that a new Board of Directors has been appointed. […]
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Blog

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Help Shape the Future of Addressability & Measurement in Europe - Take Our Industry Survey Today!

Lauren Wakefield
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20/08/2025
We’re calling on addressability and measurement experts from across the digital advertising ecosystem to share their insights in a new […]
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[Guest Member Blog Post] Maximise In-Store Digital Signage Yield: Play Offense

Nicole Laleva
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18/08/2025
In this week’s member guest blog post, we hear from the Advertima team as they explore how retailers can unlock […]
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Sustainability in Focus: Interact 2025 Q&A with Ad Net Zero

Lauren Wakefield
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18/08/2025
Our Interact 2025 speaker Q&A series continues, and this time we’re spotlighting the importance of sustainability at events and in […]
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Meet the Speaker - Exploring Sales Incrementality at the Retail Media Impact Summit 2025 with Yara Daher

Lauren Wakefield
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15/08/2025
As Europe’s Retail Media ecosystem continues to scale, marketers and retailers alike are seeking sharper measurement, clearer standards, and deeper […]
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Retail Media Impact Summit Speaker Q&A: Breaking the Channel Mindset with Zitcha

Lauren Wakefield
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13/08/2025
At this year’s Retail Media Impact Summit, leading retailers, brands, and tech providers will gather on 24th September in Amsterdam […]
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[Guest Blog Post] Twenty Years of YouTube: What Marketers Can Learn from a Global Platform Phenomenon by the DMEXCO Team

Lauren Wakefield
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13/08/2025
This week's Guest Blog Post is brought to you by the DMEXCO Team. In 2025, YouTube turns 20. That’s two […]
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