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New Report Finds Ban on Targeted Advertising Will Deepen Digital Divide in Europe

Helen Mussard
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15/09/2021
16 September 2021, Brussels, Belgium – A ban on targeted advertising would have a host of unintended consequences and hinder […]
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IAB Europe Releases an Industry Guide to Contextual Advertising

Helen Mussard
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28/07/2021
Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices for Contextual Advertising  28th July, […]
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Open Letter On The Digital Services Act (DSA) And Digital Advertising - Signed by Over 45 Industry Players And Major Industry Associations

Helen Mussard
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16/07/2021
Thousands of Industry Stakeholders call on EU Policymakers to Oppose A Ban on Targeted Ads & Recognise the Value of […]
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New Advertising Industry Initiative Provides Transparency in Programmatic Transactions

Helen Mussard
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12/07/2021
Trust.id Becomes The Shared Campaign Identifier (SCID) Paris, France, 12th July 2021: Today, EDIPUB in partnership with IAB France, IAB Europe, […]
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IAB Europe Releases Full 2020 AdEx Benchmark Report To Reveal Digital Advertising Market Size

Helen Mussard
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01/07/2021
DETAILS ALL FACTORS CONTRIBUTING TO 6.3% ANNUAL GROWTH  ACROSS 28 EUROPEAN MARKETS, ONLY THREE REPORT A DECLINE  Brussels, Belgium, 1 […]
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IAB Europe's Members Elect A New Board of Directors

Helen Mussard
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18/06/2021
Brussels, Belgium, 18th June, 2021: IAB Europe is delighted to announce that a new Board of Directors has been appointed. […]
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Blog

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Looking Back at Interact 2025: Q&A Video Series with Our Speakers

Lauren Wakefield
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21/07/2025
Interact 2025 once again brought Europe’s digital advertising community together for two days of inspiration, insight, and interaction,  and what […]
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Bridging the Gaps in Retail Media Measurement: IAB Europe Supports Collaboration Following Findings of a UK Study into Retail Media From ISBA & Mediasense 

Lauren Wakefield
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16/07/2025
Now exceeding €10bn in advertising spend* across Europe, the rapid rise of Retail Media is unlocking new opportunities for brands […]
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A Look Back at IAB Europe’s Virtual Programmatic Day – H1 2025

Nicole Laleva
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14/07/2025
On 3rd July, we hosted the latest edition of our flagship Virtual Programmatic Day (VPD). It’s now become one of […]
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Sneak Preview: Retail Media Impact Summit, Amsterdam - 24th September, 2025

Lauren Wakefield
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11/07/2025
Our inaugural Retail Media Impact Summit is set to bring together 150 senior decision‑makers on the 24th September! From leading […]
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AI Spotlight: Catch Up on the Latest AI Insights in Digital Advertising & Discover How to Get Involved

Lauren Wakefield
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07/07/2025
Artificial Intelligence continues to reshape the digital advertising landscape, unlocking new opportunities, raising fresh challenges, and sparking important conversations across […]
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How Can Retail Media Networks Bridge the Gap Between Trade/Merchandising and Marketing? A Q&A with Members of our Retail & Commerce Media Committee

Lauren Wakefield
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07/07/2025
Retail Media Networks (RMNs) are revolutionising how trade, merchandising, and marketing collaborate to drive sales, shopper engagement, and brand objectives. […]
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