[Guest Member Blog Post] Shaping the Retail Media Ecosystem: How Advertima Redefines In-store Advertising Standards
In this week’s member guest blog post, we hear from the Advertima team as they explore how they’re transforming physical […]
Read More »First Speakers Announced! Join Our Great Debate on AI
Lauren Wakefield
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15/10/2025
Artificial Intelligence (AI) is redefining how our world (and our industry) works. From how we create, target, and optimise campaigns […]
Read More »Reflecting on Three Years of Our Retail & Commerce Media Committee
Lauren Wakefield
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09/10/2025
In this blog post, our Industry Development & Insights Director, Marie-Clare Puffett, reflects on the incredible work and growth of […]
Read More »Commerce (including Retail) Media Measurement Standards V2 - Open for Public Comment
Lauren Wakefield
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09/10/2025
Standardisation is crucial to unlocking efficiency, consistency, and trust in Retail and Commerce Media. Developed by our Retail & Commerce […]
Read More »Flexible Ad Size Guidelines for Retail Media Networks - Open for Public Comment
Lauren Wakefield
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09/10/2025
As Retail Media continues to grow, traditional ad formats often fail to integrate smoothly within retailer websites. This has led […]
Read More »New IAB Europe's Attitudes to Digital Advertising Survey Now Open!
The latest edition of our Attitudes to Digital Advertising Survey is now open! As a valued member of the digital […]
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