Bridging the Gaps in Retail Media Measurement: IAB Europe Supports Collaboration Following Findings of a UK Study into Retail Media From ISBA & Mediasense
Lauren Wakefield
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16/07/2025
Now exceeding €10bn in advertising spend* across Europe, the rapid rise of Retail Media is unlocking new opportunities for brands […]
Read More »A Look Back at IAB Europe’s Virtual Programmatic Day – H1 2025
On 3rd July, we hosted the latest edition of our flagship Virtual Programmatic Day (VPD). It’s now become one of […]
Read More »Sneak Preview: Retail Media Impact Summit, Amsterdam - 24th September, 2025
Lauren Wakefield
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11/07/2025
Our inaugural Retail Media Impact Summit is set to bring together 150 senior decision‑makers on the 24th September! From leading […]
Read More »AI Spotlight: Catch Up on the Latest AI Insights in Digital Advertising & Discover How to Get Involved
Lauren Wakefield
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07/07/2025
Artificial Intelligence continues to reshape the digital advertising landscape, unlocking new opportunities, raising fresh challenges, and sparking important conversations across […]
Read More »How Can Retail Media Networks Bridge the Gap Between Trade/Merchandising and Marketing? A Q&A with Members of our Retail & Commerce Media Committee
Lauren Wakefield
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07/07/2025
Retail Media Networks (RMNs) are revolutionising how trade, merchandising, and marketing collaborate to drive sales, shopper engagement, and brand objectives. […]
Read More »Accelerating Retail & Commerce Media Standards: Key Highlights from Our Third Workshop with Unlimitail in Paris
Lauren Wakefield
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04/07/2025
On 1st July, we hosted our third Retail Media Standards Workshop in Paris, generously supported by Unlimitail. Building on the […]
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