Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe statement on noyb.eu complaints to the CNIL, 10 December 2019

Alex Macarescu
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10/12/2019
The noyb.eu press release and complaints erroneously suggest that IAB Europe’s Transparency & Consent Framework (TCF) is designed to enable “fake consent” […]
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IAB Europe announces results of its CMP compliance test

Alex Macarescu
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21/11/2019
CONFIRMS 131 PLATFORMS HAVE PASSED AND MAY CONTINUE TO OPERATE 21 November 2019, London: IAB Europe, the leading European-level industry […]
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The Benefits of Implementing the Transparency & Consent Framework v2.0

Alex Macarescu
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21/10/2019
First published here.   Following an inclement few months, which included the Information Commissioner’s Office (ICO) releasing its Update Report […]
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Nurturing the renaissance in audio advertising

Alex Macarescu
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21/10/2019
First published here.   The industry needs to work together to convert the promises of online audio advertising into reality, […]
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IAB Europe publishes its Human Capital in the Digital Environment 2019 Report

Alex Macarescu
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19/09/2019
In the absence of a strong digitally oriented formal education system, training needs to be focused on the next generations […]
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IAB Europe offers condolences on the passing of former European Data Protection Supervisor Giovanni Butarelli

Alex Macarescu
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23/08/2019
IAB Europe would like to express its sadness at the passing of former European Data Protection Supervisor Giovanni Butarelli. Like […]
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Blog

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Guest Member Blog Post with Advertima: Navigating the Future of In-Store Retail Media: The Case for Audience-Based Programmatic Activation

Amy Mazzola
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16/04/2024
In this week’s guest member blog post, we caught up with  Iman Nahvi,  Co-Founder, Chief Executive Officer at Advertima as […]
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Rebutting the Flawed Assumptions Surrounding the Debate on the ‘Consent-or-Pay’ Model

Lauren Wakefield
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15/04/2024
In the context of the EDPB’s upcoming Opinion and subsequent Guidelines on the ‘Consent-or-Pay’ model, a number of statements and […]
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Meet the Interact 2024 Speaker - A Q&A with Alessandra Marinacci, Head of Brand at Telecom Italia Mobile (TIM)

Lauren Wakefield
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12/04/2024
On the 21st and 22nd of May, IAB Europe will host our flagship event Interact 2024 in Milan. In partnership […]
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Join the IAB Europe Team - Vacancy for Chief Operating Officer (COO)

Lauren Wakefield
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10/04/2024
IAB Europe is soliciting candidacies for a new, senior position of Chief Operating Officer (COO) to enable the Association’s growing […]
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Digital Advertising Industry Sends Letter to the EDPB Chair Raising Concerns Over Proposed EDPB Guidelines on ePrivacy

Amy Mazzola
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02/04/2024
The digital advertising industry, represented by IAB Europe and several national chapters - Alliance Digital, IAB Ireland, IAB Italia, IAB […]
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 IAB Europe and National Associations Address Concerns on EDPB Guidelines on ePrivacy to National Ministers

Amy Mazzola
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28/03/2024
In a collaborative effort to advocate for the interests of the digital advertising industry across Europe, IAB Europe, in coalition […]
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