[Guest Member Blog Post] Why Marketers Need a Transparent Incrementality Solution
In this week's member guest blog post, we hear from Kenzie Oster, Product Manager at Kenshoo Skai, who delves into […]
Read More »IAB Europe’s Retail Media Certification Programme - Your Questions Answered!
Lauren Wakefield
|
19/11/2024
At IAB Europe, we recently announced the Beta launch of our Retail Media Certification Programme an industry-first initiative designed to […]
Read More »Help Us Shape the Future of Sustainable Digital Advertising – Take Our Survey!
Lauren Wakefield
|
14/11/2024
Our 2024 State of Readiness—Sustainability in Digital Advertising survey is now open! Take part today to help us understand how […]
Read More »Retail Media in 2025: Coming Out of Denial
Lauren Wakefield
|
14/11/2024
Our Retail Media Consultant, Yara Daher, shares five key principles to help guide Retail Media's transformation in 2025. Retail Media […]
Read More »A Q&A with IAB Europe’s Retail Media Committee - Overview of the Retail Media Measurement Standards for Europe
Lauren Wakefield
|
31/10/2024
As Retail Media continues to proliferate the daily media and advertising news headlines, IAB Europe asked two core members of […]
Read More »[Guest Member Blog Post] Building Trust and Precision in Advertising with Zero-Party Data with Ogury
In this week's member guest blog post, we hear from Lawrence Horne, Country Director UK at Ogury, who shares key […]
Read More »
