Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

VIEW ALL NEWS ARTICLES

IAB Europe Underlines Positive Industry Uptake for The Transparency & Consent Framework (TCF) v2.0

Helen Mussard
|
02/04/2020
CONFIRMS OVER 360 VENDORS NOW SUPPORT THE UPDATED FRAMEWORK INDUSTRY ON-TRACK FOR SWITCHOVER DEADLINE 2nd April 2020, Brussels: IAB Europe, […]
Read More »

IAB Europe's Chief Economist Talks to ExchangeWire About The Impact of COVID-19

Helen Mussard
|
26/03/2020
In the first of a series covering the effect of the ongoing outbreak of the Covid-19 strain of coronavirus upon […]
Read More »

An Update on IAB Europe's Flagship Event Interact

Helen Mussard
|
19/03/2020
Given the current circumstances regarding the COVID-19 pandemic, IAB Europe has taken the decision to postpone its flagship annual event, […]
Read More »

IAB Europe Publishes the first edition of its Digital Transformation Playbook

Alex Macarescu
|
12/12/2019
12 December 2019, Brussels:  IAB Europe, the leading European-level industry association for the digital advertising ecosystem, today published the first […]
Read More »

IAB Europe statement on noyb.eu complaints to the CNIL, 10 December 2019

Alex Macarescu
|
10/12/2019
The noyb.eu press release and complaints erroneously suggest that IAB Europe’s Transparency & Consent Framework (TCF) is designed to enable “fake consent” […]
Read More »

IAB Europe announces results of its CMP compliance test

Alex Macarescu
|
21/11/2019
CONFIRMS 131 PLATFORMS HAVE PASSED AND MAY CONTINUE TO OPERATE 21 November 2019, London: IAB Europe, the leading European-level industry […]
Read More »
1 25 26 27 28 29 71

Blog

VIEW ALL BLOG POSTS

Connecting the Dots: Product-Level Programmatic Emissions and AdTech’s Total Greenhouse Gas Footprint

Lauren Wakefield
|
30/05/2024
Dimitris Beis, Data Analyst & Sustainability Manager at IAB Europe shares his thoughts on the interplay between product-level programmatic emissions and […]
Read More »

IAB Europe's Update on the European Union Elections

Amy Mazzola
|
28/05/2024
From 6-9 June, EU citizens will be voting for their 720 representatives in the Parliament. To help navigate the upcoming […]
Read More »

Member Guest Blog With Amazon Ads: The Conversation Around Cookies Is a Distraction, Here’s How Brands Can Move Beyond It

Amy Mazzola
|
23/05/2024
In this week's guest member blog post we caught up with Frazer Locke, Director, EU & APAC AdTech Sales at […]
Read More »

A Q&A with IAB Europe's Retail Media Committee - The Value of Retail Media to Brands and Evolving Use Cases

Lauren Wakefield
|
15/05/2024
Retail Media is transforming the digital advertising ecosystem. With this transformation comes a shift in how brands align their media […]
Read More »

Guest Member Blog Post with Digiseg: Can We Finally Abandon the Myth of One-to-One Marketing?

Amy Mazzola
|
09/05/2024
In this week’s guest member blog post, we caught up with Søren H. Dinesen, the co-founder and CEO of Digiseg. […]
Read More »

Introducing Programmatic Perspectives: In-Depth Conversations & Insights from Members of IAB Europe’s Programmatic Trading Committee

Lauren Wakefield
|
02/05/2024
This week marks the launch of a brand new series - ‘Programmatic Perspectives’. Brought to you by the members of […]
Read More »
1 25 26 27 28 29 109
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram