Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Winners announced for Europe’s prestigious MIXX Awards and Research Awards 2020

Marie-Clare Puffett
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03/06/2020
We are delighted to announce the 2020 winners for our prestigious MIXX Awards Europe and IAB Europe Research Awards. The […]
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IAB Europe AdEx Benchmark 2019 Study reveals European Digital Advertising Market Exceeds €64bn in 2019

Marie-Clare Puffett
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03/06/2020
EUROPEAN DIGITAL ADVERTISING MARKET EXCEEDS €64BN IN 2019 MARKET FORECASTS FOR 2020 SHOW THAT DIGITAL ADVERTISING COULD DECLINE BY -5.5% […]
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Shortlist of finalists announced for Europe’s leading Digital Advertising and Research Awards!

Marie-Clare Puffett
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22/05/2020
We are delighted to announce the shortlist of finalists for our prestigious MIXX Awards Europe and IAB Europe Research Awards. […]
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The IAB Europe Transparency & Consent Framework (TCF) Steering Group votes to extend technical support for TCF v1.1

Helen Mussard
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14/05/2020
The IAB Europe Transparency & Consent Framework (TCF) Steering Group votes to extend technical support for TCF v1.1 to 15th […]
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IAB Europe Launches Comprehensive Guide to Navigating the 'Post Third-Party Cookie Era'

Marie-Clare Puffett
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07/05/2020
AUTHORED BY INDUSTRY LEADERS FROM ACROSS THE VALUE-CHAIN ENSURES GUIDE IS APPLICABLE FOR ENTIRE ECOSYSTEM PLANNED REGULAR UPDATES WILL ENSURE […]
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IAB Europe Launches Digital Advertising Effectiveness Framework

Marie-Clare Puffett
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17/04/2020
PROVIDES CLARITY & ADDRESSES BARRIERS FACED BY DIGITAL MEDIA INVESTORS 16th April 2020, Brussels: IAB Europe, the leading European-level industry […]
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Blog

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5 Industry Insights on the 2023 AdEx Benchmark Report

Lauren Wakefield
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12/06/2024
The 2023 AdEx Benchmark Report from IAB Europe offers a comprehensive look into the digital advertising ecosystem, showcasing impressive growth […]
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Take Part! Industry Adoption of the DSA Transparency OpenRTB Extension

Amy Mazzola
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06/06/2024
Three months after the entry into force of the Digital Services Acts, IAB Europe and IAB Tech Lab would like […]
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Creativity & Connections - Meet the IAB Europe Team in Cannes

Lauren Wakefield
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05/06/2024
The countdown is on! In just two weeks, the wonderful world of advertising and marketing will descend on the South […]
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That’s a Wrap! Check Out the Event Highlights & Images From Interact 2024 in Milan

Lauren Wakefield
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31/05/2024
On 21-22 May we hosted our annual flagship conference Interact 2024 in Milan where we brought over 240 industry leaders, […]
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Interact 2024 - Day One Highlights

Amy Mazzola
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31/05/2024
On 21-22 May we hosted our annual flagship conference Interact 2024 in Milan where we brought over 240 industry leaders, […]
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Interact 2024 - Day Two Highlights

Lauren Wakefield
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31/05/2024
On 21-22 May we hosted our annual flagship conference Interact 2024 in Milan where we brought industry leaders, innovators, and […]
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