Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Launches Digital Advertising Effectiveness Framework

Marie-Clare Puffett
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17/04/2020
PROVIDES CLARITY & ADDRESSES BARRIERS FACED BY DIGITAL MEDIA INVESTORS 16th April 2020, Brussels: IAB Europe, the leading European-level industry […]
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IAB Europe Underlines Positive Industry Uptake for The Transparency & Consent Framework (TCF) v2.0

Helen Mussard
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02/04/2020
CONFIRMS OVER 360 VENDORS NOW SUPPORT THE UPDATED FRAMEWORK INDUSTRY ON-TRACK FOR SWITCHOVER DEADLINE 2nd April 2020, Brussels: IAB Europe, […]
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IAB Europe's Chief Economist Talks to ExchangeWire About The Impact of COVID-19

Helen Mussard
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26/03/2020
In the first of a series covering the effect of the ongoing outbreak of the Covid-19 strain of coronavirus upon […]
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An Update on IAB Europe's Flagship Event Interact

Helen Mussard
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19/03/2020
Given the current circumstances regarding the COVID-19 pandemic, IAB Europe has taken the decision to postpone its flagship annual event, […]
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IAB Europe Publishes the first edition of its Digital Transformation Playbook

Alex Macarescu
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12/12/2019
12 December 2019, Brussels:  IAB Europe, the leading European-level industry association for the digital advertising ecosystem, today published the first […]
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IAB Europe statement on noyb.eu complaints to the CNIL, 10 December 2019

Alex Macarescu
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10/12/2019
The noyb.eu press release and complaints erroneously suggest that IAB Europe’s Transparency & Consent Framework (TCF) is designed to enable “fake consent” […]
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Blog

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Understanding SBTi Targets and Greenhouse Gas (GHG) Protocol in Digital Advertising

Lauren Wakefield
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06/03/2024
Dimitris Beis, Data Analyst & Sustainability Manager at IAB Europe shares key insights to help stakeholders in the digital advertising […]
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Programmatic Perspectives Omnichannel FAQ Blog - What it is, What it’s Not.. and How and Why You Should Implement it As Part Of Your Programmatic Strategy

Amy Mazzola
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28/02/2024
IAB Europe’s Programmatic Trading Committee has put together this handy FAQ to demystify common questions on omnichannel strategies. In this […]
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IAB Europe Unveils Findings on Digital Advertising Industry's Readiness for Post Third-Party Cookie Era

Amy Mazzola
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22/02/2024
Less than a year remains until the deprecation of third-party cookies in Chrome, marking a significant shift in the digital […]
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Want To Join The IAB Europe Team? We Have a New Role – Digital Advertising Product Manager

Amy Mazzola
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22/02/2024
IAB Europe has an opening for a full-time Digital Advertising Product Manager to support the team and the development and […]
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Programmatic Perspectives Monthly Blog with David Bauckmann on Supply Chain Complexities

Amy Mazzola
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20/02/2024
Introducing the debut of IAB Europe’s Programmatic Trading Committee's monthly blog series! Every edition will feature a guest contribution from […]
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Our Annual Brand Safety Industry Poll is Here! Have your say and win a €200 Voucher

Amy Mazzola
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12/02/2024
It’s that time of year again. Have your say in IAB Europe’s annual brand safety poll.  Since numerous high-profile incidents […]
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