Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe statement on noyb.eu complaints to the CNIL, 10 December 2019

Alex Macarescu
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10/12/2019
The noyb.eu press release and complaints erroneously suggest that IAB Europe’s Transparency & Consent Framework (TCF) is designed to enable “fake consent” […]
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IAB Europe announces results of its CMP compliance test

Alex Macarescu
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21/11/2019
CONFIRMS 131 PLATFORMS HAVE PASSED AND MAY CONTINUE TO OPERATE 21 November 2019, London: IAB Europe, the leading European-level industry […]
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The Benefits of Implementing the Transparency & Consent Framework v2.0

Alex Macarescu
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21/10/2019
First published here.   Following an inclement few months, which included the Information Commissioner’s Office (ICO) releasing its Update Report […]
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Nurturing the renaissance in audio advertising

Alex Macarescu
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21/10/2019
First published here.   The industry needs to work together to convert the promises of online audio advertising into reality, […]
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IAB Europe publishes its Human Capital in the Digital Environment 2019 Report

Alex Macarescu
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19/09/2019
In the absence of a strong digitally oriented formal education system, training needs to be focused on the next generations […]
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IAB Europe offers condolences on the passing of former European Data Protection Supervisor Giovanni Butarelli

Alex Macarescu
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23/08/2019
IAB Europe would like to express its sadness at the passing of former European Data Protection Supervisor Giovanni Butarelli. Like […]
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Blog

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That’s a Wrap! Check Out IAB Europe’s 2023 Highlights

Amy Mazzola
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19/12/2023
With the festive season upon us and the new year fast approaching, we take you on a journey back to […]
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2024 Trends in the Programmatic Ecosystem

Amy Mazzola
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14/12/2023
What will 2024 have in store for the programmatic industry? What buzzwords will pop up at every conference and industry […]
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2024 Trends From IAB Europe's Brand Advertising Committee

Amy Mazzola
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14/12/2023
Audio, Retail Media, CTV, DOOH... Where will brands invest in 2024, and what developments will be made in these channels […]
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Developing A Retail Media Value Proposition: A Q&A with Our Retail Media Committee Experts

Lauren Wakefield
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12/12/2023
Retail Media is transforming the digital advertising ecosystem. At the same time, it is transforming many retail businesses and how […]
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Guest Member Blog Post with DoubleVerify  - Artificial Intelligence, Human Centricity and Effective Programmatic Optimisation

Amy Mazzola
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07/12/2023
In this week’s guest member blog post, we caught up with Wayne Tassie, Group Director, Integrated Solutions EMEA at DoubleVerify. […]
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Have Your Say in Our Latest Surveys! From Sustainability and AI to the Post Third-Party Cookie Era, Your Input Matters

Lauren Wakefield
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07/12/2023
At IAB Europe, we love research and with our extensive experience of undertaking industry attitude and benchmarking studies on a […]
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