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Marketing Professionals Urge Apple to Adopt Standards Promoting Interoperability and More Predictable User Privacy

Marie-Clare Puffett
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03/07/2020
Following Apple’s announcement that it has decided to maintain IDFA and extend its influence on the AppStore by limiting the […]
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IAB Europe releases annual Attitudes to Digital Video Advertising Report

Marie-Clare Puffett
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02/07/2020
Digital Video Key Channel for Brand Building and Driving Sales Addressable and Connected TV earmarked as key drivers for future […]
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Xandr and IAB Europe Release Connected TV Insider Report

Helen Mussard
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18/06/2020
CTV ADVERTISING SHOWS PROMISE IN EUROPE London, June 18, 2020 – Xandr, AT&T’s advanced advertising company, in partnership with the […]
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IAB Europe Releases a Buyer's Guide To Connected TV

Marie-Clare Puffett
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17/06/2020
AUTHORED BY INDUSTRY LEADERS FROM ACROSS EUROPE PROVIDES FIRST EUROPEAN-LEVEL DEFINITIONS FOR CONNECTED TV 17th June 2020, Brussels, Belgium: IAB […]
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IAB Europe's Transparency & Consent Framework (TCF) Announces New Governance Board & Upcoming Elections

Helen Mussard
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11/06/2020
INTERESTED STAKEHOLDERS TO APPLY BY 19 JUNE 2020. Brussels, Belgium, 11 June 2020. IAB Europe is pleased to announce the […]
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Winners announced for Europe’s prestigious MIXX Awards and Research Awards 2020

Marie-Clare Puffett
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03/06/2020
We are delighted to announce the 2020 winners for our prestigious MIXX Awards Europe and IAB Europe Research Awards. The […]
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Blog

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[Guest Member Blog Post] Building Trust and Precision in Advertising with Zero-Party Data with Ogury

Nicole Laleva
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30/10/2024
In this week's member guest blog post, we hear from Lawrence Horne, Country Director UK at Ogury, who shares key […]
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Unlock Exclusive Insights at Digital World Marketing Forum (DMWF) Europe: IAB Europe Members Can Save 30%

Lauren Wakefield
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30/10/2024
Digital Marketing World Forum is thrilled to be partnered with IAB Europe!  As digital landscapes continue to shift, staying ahead […]
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[Guest Member Blog Post] Navigating MFAs and Ad Clutter to improve efficiency and boost performance with IAS

Lauren Wakefield
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15/10/2024
In this week's member guest blog post, we hear from Nick Welch, Head of Programmatic, EMEA at IAS, who shares […]
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The Importance of In-Store Retail Media Standards: Why Effective Measurement is Crucial to Retail Media Success

Lauren Wakefield
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08/10/2024
IAB Europe’s Industry Development & Insights Director, Marie-Clare Puffett, shares her thoughts on the need for standardisation in in-store Retail […]
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Index Exchange’s Strong Stance on MFA Publishers: A Commitment to Quality

Lauren Wakefield
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07/10/2024
In the world of digital advertising, Made-for-Advertising (MFA) sites have become a significant concern. These websites exist primarily to serve […]
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The Retail Media Revolution: 2024 State of Play and Outlook in Europe

Lauren Wakefield
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03/10/2024
During this year’s DMEXCO conference in Cologne, IAB Europe’s Chief Economist, Dr. Daniel Knapp revealed the latest stats and facts […]
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