Interactive Advertising Bureau

News Room


News

VIEW ALL NEWS ARTICLES

IAB Europe Releases Guide to the Programmatic CTV Opportunity in Europe

Lauren Wakefield
|
29/04/2021
Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations, and Best Practices for Programmatic CTV in Europe […]
Read More »

Latest Research Shows EU Citizens Understand and Appreciate the Ad-Supported Internet

Helen Mussard
|
23/04/2021
75% of Europeans surveyed would choose today’s experience of the internet over an internet without targeted ads, where they would […]
Read More »

Announcement of Formal Withdrawal of The “IAB Europe OBA Framework” of 2011

Helen Mussard
|
31/03/2021
Brussels, 31 March 2021 – IAB Europe today announced the formal withdrawal of the "IAB Europe EU Framework for Online […]
Read More »

Open Letter From IAB Poland On The Proposed Tax on Digital Advertising Revenues

Helen Mussard
|
11/02/2021
IAB Europe would like to share the open letter that IAB Poland has sent to all members today. The letter […]
Read More »

Press Statement - IAB Europe: ePrivacy Trilogues Offer Chance To Ensure Broadly Accessible Online Content & Services

Helen Mussard
|
10/02/2021
10 February 2021, Brussels, Belgium — Today, the EU Member States agreed on a negotiating mandate for the ePrivacy Regulation […]
Read More »

IAB Europe Launches Comprehensive Update To Third-Party Cookie Guide To Help Companies Prepare

Helen Mussard
|
04/02/2021
75 Percent of Industry Respondents Believe Alternatives to Third-Party Cookies are Very Important or Critical But 40 Percent Feel Their […]
Read More »
1 21 22 23 24 25 72

Blog

VIEW ALL BLOG POSTS

[Guest Member Blog Post] Treating In-store Retail Media Like DOOH is a Mistake. Here’s Why.

Nicole Laleva
|
08/01/2025
In this week’s Guest Member Blog post, we caught up with Iman Nahvi, Co-Founder, Chief Executive Officer at Advertima who […]
Read More »

Exploring the Return on Creativity: Insights from Our Roundtable with TikTok

Lauren Wakefield
|
20/12/2024
Last month, IAB Europe and TikTok hosted a roundtable discussion to explore the impact of creative content looking at how […]
Read More »

Using Retailer Data Across Other Media Channels: A Q&A with Our Retail Media Committee Experts

Lauren Wakefield
|
18/12/2024
It is no secret that the data retailers have is unparalleled and the growth of Retail Media Networks (RMNs)  is […]
Read More »

That’s a Wrap! Check Out IAB Europe’s Highlights For 2024

Lauren Wakefield
|
17/12/2024
With the festive season in full swing and a new year fast approaching, we invite you to join us in […]
Read More »

2025 Programmatic Advertising Predictions

Lauren Wakefield
|
17/12/2024
What's in store for the programmatic world in 2025? We asked members of our Programmatic Trading Committee (PTC) for their […]
Read More »

2025 Brand Advertising Predictions

Lauren Wakefield
|
17/12/2024
CTV, Retail Media, DOOH... Where will brands invest in 2025 and what developments will be made? We asked our Brand […]
Read More »
1 21 22 23 24 25 114
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram