Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Releases a Guide to Programmatic Out of Home Advertising 

Helen Mussard
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12/11/2020
AUTHORED BY INDUSTRY EXPERTS FROM ACROSS EUROPE TO SHARE BEST PRACTICES AND CAMPAIGN CONSIDERATIONS AIMS TO BRING AWARENESS TO THIS […]
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IAB Europe comments on Belgian DPA report

Lauren Wakefield
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16/10/2020
IAB Europe has been informed by the Belgian data protection authority, the APD, that it has completed an investigation into […]
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IAB Europe Releases New Programmatic Advertising Research to Reveal Market Size, Drivers and Barriers.

Helen Mussard
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02/10/2020
Programmatic Advertising Revenue grew by 23% in 2019 to €23bn. Attitudes to Programmatic Study 2020 Reveals ‘Better Use of Data’ […]
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Digital Advertising Industry Warns Against Misguided EU Regulation

Helen Mussard
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29/09/2020
29th September, Brussels, Belgium: The European digital advertising industry has warned against regulation in the Digital Services Act (DSA) that would […]
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IAB Europe Releases Industry Guide to Supply Path Optimisation (SPO)

Helen Mussard
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09/09/2020
CALL TO ACTION FOR ALL STAKEHOLDERS TO ADOPT SPO AS A CORE BUSINESS FUNCTION 9th September, Brussels, Belgium: IAB Europe, the […]
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IAB Europe: Market Is Ready For The Transparency & Consent Framework (TCF) v2.0 Switchover On 15th August

Helen Mussard
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12/08/2020
OVER 500 VENDORS AND 70 CMPs WILL WORK WITH TCF v2.0 12th August 2020, Brussels, Belgium: IAB Europe, the leading […]
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Blog

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Stay Ahead with Our Latest Updated 101 Guide to Retail Media

Lauren Wakefield
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27/06/2024
The rapid growth of e-commerce means Retail Media has reached critical mass – riding a third wave of digital advertising. […]
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Guest Member Blog Post - Six Reasons VAST 4.3 Can Help Improve the Viewer Experience with FreeWheel

Lauren Wakefield
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24/06/2024
In this week's member guest blog post, we caught up with Emmanuel Josserand, Sr Dir. Agency, Brand, and Industry Relations […]
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Participate in Our 10th Annual Attitudes to Programmatic Advertising Survey!

Lauren Wakefield
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18/06/2024
The 10th annual edition of our Attitudes to Programmatic Advertising survey is now open! Take part in the survey here.  […]
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That’s a Wrap! Highlights from Our H1 2024 Virtual Programmatic Day

Lauren Wakefield
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18/06/2024
On 6th June, we hosted our latest Virtual Programmatic Day, which saw over 400 attendees join us for in-depth discussions […]
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Exploring Self-Serve Programmatic Retail Media: A Q&A with Our Retail Media Committee Experts

Lauren Wakefield
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12/06/2024
Self-Serve Programmatic is a growing part of the Retail Media advertising ecosystem and it allows brands to use a retailer’s […]
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5 Key Takeaways from IAB Europe's 2023 AdEx Benchmark Report

Lauren Wakefield
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12/06/2024
IAB Europe has just released its 2023 AdEx Benchmark Report, and it's packed with insights into the booming digital advertising […]
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