Interactive Advertising Bureau

News Room


News

VIEW ALL NEWS ARTICLES

Buyers willing to pay more for premium, high quality and trusted inventory, new IAB Europe survey finds

Marie-Clare Puffett
|
14/07/2022
98% of buyers agree that buying inventory in a quality media environment is important 92% prefer to spend their advertising […]
Read More »

IAB Europe Releases Full 2021 AdEx Benchmark Report To Reveal Digital Advertising Market Size

Lauren Wakefield
|
28/06/2022
Report details all factors contributing to 30.5% annual growth All 28 markets recorded double-digit growth Brussels, Belgium, 28 June 2022 […]
Read More »

IAB Europe Declares Formal Endorsement of the Strengthened Code of Practice on Disinformation

Lauren Wakefield
|
16/06/2022
16 June 2022, Brussels, Belgium - IAB Europe today declared its formal endorsement of the strengthened Code of Practice (CoP) […]
Read More »

IAB Europe AdEx 2021 Benchmark Study Reveals Double-Digit Digital Advertising Growth Across All Markets

Lauren Wakefield
|
25/05/2022
European Digital Advertising Market Grew by 30.5% to achieve €92bn Turkey Achieved 99.7% Market Growth Audio Grew By 50.2% Across […]
Read More »

Shortlist of Finalists Announced for IAB Europe’s Prestigious MIXX and Research Awards

Georgia Cook
|
17/05/2022
Brussels, 17th  May 2022 - IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, is […]
Read More »

IAB Europe Withdraws Request for Suspension of Execution of the APD Decision on IAB Europe and the Transparency & Consent Framework (TCF) Following APD Confirmation of Expected Timeline for the Execution of the Action Plan

Lauren Wakefield
|
13/05/2022
Brussels, 13 May 2022 – IAB Europe today announced that it is withdrawing its request for suspension of the execution […]
Read More »
1 19 20 21 22 23 76

Blog

VIEW ALL BLOG POSTS

From Reader to Industry Leader: Take the Next Step with IAB Europe

Nicole Laleva
|
21/08/2025
If you’re reading this blog and you’re not yet a member of IAB Europe, we have one question: why not? […]
Read More »

Help Shape the Future of Addressability & Measurement in Europe - Take Our Industry Survey Today!

Lauren Wakefield
|
20/08/2025
We’re calling on addressability and measurement experts from across the digital advertising ecosystem to share their insights in a new […]
Read More »

[Guest Member Blog Post] Maximise In-Store Digital Signage Yield: Play Offense

Nicole Laleva
|
18/08/2025
In this week’s member guest blog post, we hear from the Advertima team as they explore how retailers can unlock […]
Read More »

Sustainability in Focus: Interact 2025 Q&A with Ad Net Zero

Lauren Wakefield
|
18/08/2025
Our Interact 2025 speaker Q&A series continues, and this time we’re spotlighting the importance of sustainability at events and in […]
Read More »

Meet the Speaker - Exploring Sales Incrementality at the Retail Media Impact Summit 2025 with Yara Daher

Lauren Wakefield
|
15/08/2025
As Europe’s Retail Media ecosystem continues to scale, marketers and retailers alike are seeking sharper measurement, clearer standards, and deeper […]
Read More »

Retail Media Impact Summit Speaker Q&A: Breaking the Channel Mindset with Zitcha

Lauren Wakefield
|
13/08/2025
At this year’s Retail Media Impact Summit, leading retailers, brands, and tech providers will gather on 24th September in Amsterdam […]
Read More »
1 19 20 21 22 23 131
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram