How Can Retail Media Networks Bridge the Gap Between Trade/Merchandising and Marketing? A Q&A with Members of our Retail & Commerce Media Committee
Lauren Wakefield
|
07/07/2025
Retail Media Networks (RMNs) are revolutionising how trade, merchandising, and marketing collaborate to drive sales, shopper engagement, and brand objectives. […]
Read More »Accelerating Retail & Commerce Media Standards: Key Highlights from Our Third Workshop with Unlimitail in Paris
Lauren Wakefield
|
04/07/2025
On 1st July, we hosted our third Retail Media Standards Workshop in Paris, generously supported by Unlimitail. Building on the […]
Read More »Help Shape the Future of AI in Digital Advertising - Take Our Short Survey
Lauren Wakefield
|
03/07/2025
Artificial Intelligence is rapidly transforming the digital advertising ecosystem, and we want to understand its impact, directly from you. Our […]
Read More »Raising the Bar in Retail Media: Why Standards and Certification Matter More Than Ever
Lauren Wakefield
|
01/07/2025
In this article, Jason Wescott, Global Head of Commerce Solutions at WPP Media & Chair of our Retail & Commerce […]
Read More »Inside IAB Europe’s June Policy Update: Highlights from ‘Policy Matters’
Every month, we deliver Policy Matters, an exclusive newsletter for our members that distils the most pressing policy developments impacting […]
Read More »Driving Progress: Key Updates from Our Advertising & Media Committee
Lauren Wakefield
|
26/06/2025
Since its formation in March 2025, our Advertising & Media Committee (AMC) has rapidly grown into a dynamic forum for […]
Read More »
