Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Press Statement - IAB Europe: ePrivacy Trilogues Offer Chance To Ensure Broadly Accessible Online Content & Services

Helen Mussard
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10/02/2021
10 February 2021, Brussels, Belgium — Today, the EU Member States agreed on a negotiating mandate for the ePrivacy Regulation […]
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IAB Europe Launches Comprehensive Update To Third-Party Cookie Guide To Help Companies Prepare

Helen Mussard
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04/02/2021
75 Percent of Industry Respondents Believe Alternatives to Third-Party Cookies are Very Important or Critical But 40 Percent Feel Their […]
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IAB Europe Reaffirms Its Commitment to Transparency, Amid the Digital Services Act Release

Helen Mussard
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16/12/2020
16th December, 2020, Brussels, Belgium — The European Commission published its Digital Services Act (DSA) and Digital Markets Act (DMA), […]
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IAB Europe Releases Guide to Ad Fraud

Lauren Wakefield
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08/12/2020
Authored by Industry Leaders from Across Europe Provides Valuable Insights and Preventative Measures to Ad Fraud in the Digital Advertising […]
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IAB Europe Releases a Buyer’s Guide to Digital Audio

Lauren Wakefield
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23/11/2020
Authored by Industry Leaders from Across Europe Provides Valuable Insights To The Digital Audio Advertising Landscape 23rd November, Brussels, Belgium:  […]
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IAB Europe Releases a Guide to Programmatic Out of Home Advertising 

Helen Mussard
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12/11/2020
AUTHORED BY INDUSTRY EXPERTS FROM ACROSS EUROPE TO SHARE BEST PRACTICES AND CAMPAIGN CONSIDERATIONS AIMS TO BRING AWARENESS TO THIS […]
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Blog

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Connecting the Dots: Product-Level Programmatic Emissions and AdTech’s Total Greenhouse Gas Footprint

Lauren Wakefield
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30/05/2024
Dimitris Beis, Data Analyst & Sustainability Manager at IAB Europe shares his thoughts on the interplay between product-level programmatic emissions and […]
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IAB Europe's Update on the European Union Elections

Amy Mazzola
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28/05/2024
From 6-9 June, EU citizens will be voting for their 720 representatives in the Parliament. To help navigate the upcoming […]
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Member Guest Blog With Amazon Ads: The Conversation Around Cookies Is a Distraction, Here’s How Brands Can Move Beyond It

Amy Mazzola
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23/05/2024
In this week's guest member blog post we caught up with Frazer Locke, Director, EU & APAC AdTech Sales at […]
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A Q&A with IAB Europe's Retail Media Committee - The Value of Retail Media to Brands and Evolving Use Cases

Lauren Wakefield
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15/05/2024
Retail Media is transforming the digital advertising ecosystem. With this transformation comes a shift in how brands align their media […]
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Guest Member Blog Post with Digiseg: Can We Finally Abandon the Myth of One-to-One Marketing?

Amy Mazzola
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09/05/2024
In this week’s guest member blog post, we caught up with Søren H. Dinesen, the co-founder and CEO of Digiseg. […]
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Introducing Programmatic Perspectives: In-Depth Conversations & Insights from Members of IAB Europe’s Programmatic Trading Committee

Lauren Wakefield
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02/05/2024
This week marks the launch of a brand new series - ‘Programmatic Perspectives’. Brought to you by the members of […]
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