Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Update On The Belgian Data Protection Authority’s Investigation Of IAB Europe

Helen Mussard
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05/11/2021
Brussels, 5 November 2021 - IAB Europe is informed by the Belgian data protection authority (the APD) that its Litigation […]
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IAB Europe Launches New Campaign On Targeted Advertising At Crunch Time For The Digital Services Act (DSA)

Helen Mussard
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27/10/2021
Brussels, 27 October 2021 -- IAB Europe, representing the digital advertising and marketing ecosystem, today launched its #NoEasyWins campaign, highlighting […]
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IAB Europe Calls on Parliamentarians to Reject ‘Misleading’ Report on Data-Driven Ads

Lauren Wakefield
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14/10/2021
Brussels, 14 October 2021 - IAB Europe is dismayed by a new campaign and report, launched by the Greens/EFA in […]
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IAB Europe Releases Annual Programmatic Research on Drivers, Barriers and Operating Models

Marie-Clare Puffett
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06/10/2021
Research reveals that despite the pandemic, programmatic investments have remained stable in Europe, with programmatic video being a key driver […]
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IAB Europe Releases A New Guide To Quality

Helen Mussard
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28/09/2021
28th September, 2021, Brussels, Belgium: IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has […]
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New Report Finds Ban on Targeted Advertising Will Deepen Digital Divide in Europe

Helen Mussard
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15/09/2021
16 September 2021, Brussels, Belgium – A ban on targeted advertising would have a host of unintended consequences and hinder […]
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Blog

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Retail Media in 2025:  Coming Out of Denial

Lauren Wakefield
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14/11/2024
Our Retail Media Consultant, Yara Daher, shares five key principles to help guide Retail Media's transformation in 2025. Retail Media […]
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A Q&A with IAB Europe’s Retail Media Committee - Overview of the Retail Media Measurement Standards for Europe

Lauren Wakefield
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31/10/2024
As Retail Media continues to proliferate the daily media and advertising news headlines, IAB Europe asked two core members of […]
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[Guest Member Blog Post] Building Trust and Precision in Advertising with Zero-Party Data with Ogury

Nicole Laleva
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30/10/2024
In this week's member guest blog post, we hear from Lawrence Horne, Country Director UK at Ogury, who shares key […]
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Unlock Exclusive Insights at Digital World Marketing Forum (DMWF) Europe: IAB Europe Members Can Save 30%

Lauren Wakefield
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30/10/2024
Digital Marketing World Forum is thrilled to be partnered with IAB Europe!  As digital landscapes continue to shift, staying ahead […]
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[Guest Member Blog Post] Navigating MFAs and Ad Clutter to improve efficiency and boost performance with IAS

Lauren Wakefield
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15/10/2024
In this week's member guest blog post, we hear from Nick Welch, Head of Programmatic, EMEA at IAS, who shares […]
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The Importance of In-Store Retail Media Standards: Why Effective Measurement is Crucial to Retail Media Success

Lauren Wakefield
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08/10/2024
IAB Europe’s Industry Development & Insights Director, Marie-Clare Puffett, shares her thoughts on the need for standardisation in in-store Retail […]
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