Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Open Letter On The Digital Services Act (DSA) And Digital Advertising - Signed by Over 45 Industry Players And Major Industry Associations

Helen Mussard
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16/07/2021
Thousands of Industry Stakeholders call on EU Policymakers to Oppose A Ban on Targeted Ads & Recognise the Value of […]
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New Advertising Industry Initiative Provides Transparency in Programmatic Transactions

Helen Mussard
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12/07/2021
Trust.id Becomes The Shared Campaign Identifier (SCID) Paris, France, 12th July 2021: Today, EDIPUB in partnership with IAB France, IAB Europe, […]
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IAB Europe Releases Full 2020 AdEx Benchmark Report To Reveal Digital Advertising Market Size

Helen Mussard
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01/07/2021
DETAILS ALL FACTORS CONTRIBUTING TO 6.3% ANNUAL GROWTH  ACROSS 28 EUROPEAN MARKETS, ONLY THREE REPORT A DECLINE  Brussels, Belgium, 1 […]
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IAB Europe's Members Elect A New Board of Directors

Helen Mussard
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18/06/2021
Brussels, Belgium, 18th June, 2021: IAB Europe is delighted to announce that a new Board of Directors has been appointed. […]
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Winners Announced for Europe’s Prestigious MIXX Awards and Research Awards 2021!

Helen Mussard
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25/05/2021
IAB Europe is delighted to announce the 2021 winners for our prestigious MIXX Awards Europe and IAB Europe Research Awards. […]
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IAB Europe's AdEx Benchmark 2020 Study Reveals European Digital Advertising Market Achieved Positive Growth in 2020

Helen Mussard
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25/05/2021
DESPITE THE PANDEMIC, EUROPEAN DIGITAL ADVERTISING MARKET GREW BY 6.3% TO €69BN. Brussels, Belgium, 25th May, 2021 – IAB Europe, […]
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Blog

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Creativity & Connections - Meet the IAB Europe Team in Cannes

Lauren Wakefield
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05/06/2024
The countdown is on! In just two weeks, the wonderful world of advertising and marketing will descend on the South […]
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That’s a Wrap! Check Out the Event Highlights & Images From Interact 2024 in Milan

Lauren Wakefield
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31/05/2024
On 21-22 May we hosted our annual flagship conference Interact 2024 in Milan where we brought over 240 industry leaders, […]
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Interact 2024 - Day One Highlights

Amy Mazzola
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31/05/2024
On 21-22 May we hosted our annual flagship conference Interact 2024 in Milan where we brought over 240 industry leaders, […]
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Interact 2024 - Day Two Highlights

Lauren Wakefield
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31/05/2024
On 21-22 May we hosted our annual flagship conference Interact 2024 in Milan where we brought industry leaders, innovators, and […]
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Connecting the Dots: Product-Level Programmatic Emissions and AdTech’s Total Greenhouse Gas Footprint

Lauren Wakefield
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30/05/2024
Dimitris Beis, Data Analyst & Sustainability Manager at IAB Europe shares his thoughts on the interplay between product-level programmatic emissions and […]
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IAB Europe's Update on the European Union Elections

Amy Mazzola
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28/05/2024
From 6-9 June, EU citizens will be voting for their 720 representatives in the Parliament. To help navigate the upcoming […]
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