Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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B2B Marketing Expo Discount for IAB Europe Members

Georgia Cook
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05/05/2022
IAB Europe has partnered with B2B Marketing Expo, taking place on 22-23rd November 2022 at London’s ExCeL. The event connects […]
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IAB Europe Reacts to the Political Agreement on the DSA

Lauren Wakefield
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25/04/2022
25 April 2022, Brussels, Belgium - IAB Europe welcomes the Council and European Parliament on the political agreement reached on […]
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Belgian DPA (“APD”) Decision on IAB Europe and the TCF: IAB Europe Submits Action Plan, A Key Milestone in the Process

Georgia Cook
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01/04/2022
1st April, Brussels, Belgium - As part of its regular communication to the market on the Belgian Data Protection Authority […]
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IAB Europe and PubMatic Release New Research Revealing the State of Online Video Advertising Today and Predictions for the Year Ahead

Marie-Clare Puffett
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16/03/2022
Strong growth in online video advertising is being driven by emerging channels and formats but media buyers still seek better […]
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IAB Europe Launches Latest Comprehensive Update To Third-Party Cookie Guide to Help Companies Prepare in 2022 and Beyond

Lauren Wakefield
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10/03/2022
Authored by Industry Leaders From Across the Digital Advertising Ecosystem  The Latest Version of the Guide Provides the Most Recent […]
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IAB Europe Appeals Belgian Data Protection Authority Ruling

Lauren Wakefield
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04/03/2022
4 March, Brussels, Belgium: IAB Europe confirms it will file an appeal today against the administrative ruling by the Belgian […]
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Blog

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Retail Media: What to Expect in 2025 - A Q&A with Members of Our Retail Media Committee

Lauren Wakefield
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16/01/2025
What’s in store for Retail Media in 2025? We asked members of our Retail Media Committee to share their predictions […]
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E-commerce Berlin Expo 2025 Unveils Agenda For its 9th Edition

Lauren Wakefield
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16/01/2025
The 9th edition of E-commerce Berlin Expo, the trade fair and conference for the B2B e-commerce industry in Berlin, is […]
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[Guest Member Blog Post] Treating In-store Retail Media Like DOOH is a Mistake. Here’s Why.

Nicole Laleva
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08/01/2025
In this week’s Guest Member Blog post, we caught up with Iman Nahvi, Co-Founder, Chief Executive Officer at Advertima who […]
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Exploring the Return on Creativity: Insights from Our Roundtable with TikTok

Lauren Wakefield
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20/12/2024
Last month, IAB Europe and TikTok hosted a roundtable discussion to explore the impact of creative content looking at how […]
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Using Retailer Data Across Other Media Channels: A Q&A with Our Retail Media Committee Experts

Lauren Wakefield
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18/12/2024
It is no secret that the data retailers have is unparalleled and the growth of Retail Media Networks (RMNs)  is […]
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That’s a Wrap! Check Out IAB Europe’s Highlights For 2024

Lauren Wakefield
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17/12/2024
With the festive season in full swing and a new year fast approaching, we invite you to join us in […]
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