Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Declares Formal Endorsement of the Strengthened Code of Practice on Disinformation

Lauren Wakefield
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16/06/2022
16 June 2022, Brussels, Belgium - IAB Europe today declared its formal endorsement of the strengthened Code of Practice (CoP) […]
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IAB Europe AdEx 2021 Benchmark Study Reveals Double-Digit Digital Advertising Growth Across All Markets

Lauren Wakefield
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25/05/2022
European Digital Advertising Market Grew by 30.5% to achieve €92bn Turkey Achieved 99.7% Market Growth Audio Grew By 50.2% Across […]
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Shortlist of Finalists Announced for IAB Europe’s Prestigious MIXX and Research Awards

Georgia Cook
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17/05/2022
Brussels, 17th  May 2022 - IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, is […]
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IAB Europe Withdraws Request for Suspension of Execution of the APD Decision on IAB Europe and the Transparency & Consent Framework (TCF) Following APD Confirmation of Expected Timeline for the Execution of the Action Plan

Lauren Wakefield
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13/05/2022
Brussels, 13 May 2022 – IAB Europe today announced that it is withdrawing its request for suspension of the execution […]
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B2B Marketing Expo Discount for IAB Europe Members

Georgia Cook
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05/05/2022
IAB Europe has partnered with B2B Marketing Expo, taking place on 22-23rd November 2022 at London’s ExCeL. The event connects […]
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IAB Europe Reacts to the Political Agreement on the DSA

Lauren Wakefield
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25/04/2022
25 April 2022, Brussels, Belgium - IAB Europe welcomes the Council and European Parliament on the political agreement reached on […]
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Blog

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Reflections on Trust, Policy, and Innovation from Advertising Horizons 2025

Lauren Wakefield
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13/02/2025
Our Marketing & Communications Director, Lauren Wakefield, shares her thoughts on our Advertising Horizons policy event, and how policy, trust, […]
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Advertising Horizons 2025 Highlights: Shaping the Future of Digital Advertising Through Innovation, Policy, and Trust

Lauren Wakefield
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12/02/2025
That’s a wrap! On the 4th of February 2025, digital advertising EU policy took centre stage in Brussels at our […]
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Introducing IAB Europe’s Retail Media Roundtable - A New Podcast Mini-Series

Lauren Wakefield
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31/01/2025
Retail Media continues to grow at a rapid pace, remaining one of the industry's hottest topics this year. Staying ahead […]
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Performance Marketing Unlocked 2025: A Must-Attend Event for Performance Marketers 

Lauren Wakefield
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30/01/2025
IAB Europe is thrilled to announce our media partnership with Performance Marketing World: Unlocked 2025, the premier event for marketers […]
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One Week to Go: Discover the Sessions Redefining Digital Advertising!

Nicole Laleva
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28/01/2025
The wait is almost over! In just one week, on 4th February, Advertising Horizons 2025 will gather Europe’s brightest policy […]
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Driving Retail Media Forward: Key Takeaways from IAB Europe’s Q1 2025 Retailer Leaders’ Council 

Lauren Wakefield
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27/01/2025
What a start to 2025! On 22nd January, we headed to London for our first Retailer Council for the year, […]
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