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IAB Europe Announces Results of its Annual Attitudes to Programmatic Research

Marie-Clare Puffett
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29/09/2022
Over 1000 Industry Professionals Share Their Investment Drivers, Barriers, and Operational Models Brussels, 29th September 2022, IAB Europe, the leading […]
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IAB Europe Creates a New Sustainability Standards Committee

Georgia Cook
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21/09/2022
Unifying Industry Leaders from Across Europe To Establish a Set of Practical Standards to Help the Digital Advertising Industry with […]
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IAB Europe Board Elects Nicolas Rieul as New Chair

Georgia Cook
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21/09/2022
21st September 2022, Brussels, Belgium: IAB Europe, the leading European-level industry association for the digital and marketing ecosystem has today […]
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IAB Europe Releases New Guide to Ecommerce

Georgia Cook
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08/09/2022
Authored by Industry Leaders from Across Europe Provides insights and guidance for buyers starting to explore eCommerce and retail media […]
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Belgian Market Court Refers IAB Europe Ruling on TCF to The European Court of Justice: IAB Europe Statement

Lauren Wakefield
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07/09/2022
BRUSSELS, BELGIUM - 7th September 2022: IAB Europe acknowledges the interim ruling handed down today by the Belgian Market Court […]
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Buyers willing to pay more for premium, high quality and trusted inventory, new IAB Europe survey finds

Marie-Clare Puffett
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14/07/2022
98% of buyers agree that buying inventory in a quality media environment is important 92% prefer to spend their advertising […]
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Blog

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[Guest Member Blog Post] The Cost of Dull: How B2B Brands Are Missing Millions by Undervaluing Creative with TikTok

Lauren Wakefield
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30/04/2025
In this week's member guest blog post we hear from Callum Smith, Head of Marketing Solutions EUI at TikTok, as […]
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Help Shape the Future of Retail Media in Europe: Share Your Insights Today

Lauren Wakefield
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30/04/2025
As Retail Media cements its role at the heart of digital advertising strategies, understanding how it's being adopted and where […]
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Setting the Scene on Growth at Interact 2025: Be Among the First to Discover the Future of Digital Advertising Investment

Lauren Wakefield
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29/04/2025
As the digital advertising industry navigates rapid change, Interact 2025 promises to deliver the clarity and direction needed for the […]
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Build Your Knowledge of the TCF – Webinar Replay and Key Resources

Lauren Wakefield
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28/04/2025
On 24th April 2025, IAB Europe hosted an insightful Transparency & Consent Framework (TCF) 101 webinar, created to offer a […]
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Retail Media in the Spotlight at Interact 2025: Navigating Growth, Challenges & Opportunities

Lauren Wakefield
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25/04/2025
With Interact 2025 just a few weeks away, we’re shining a spotlight on some of the must-attend sessions from this […]
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Advertising Amidst Adversity: War Diaries from IAB Ukraine - It is Not a Mistake

Lauren Wakefield
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24/04/2025
Anastasiya Baydachenko, CEO of IAB Ukraine, continues to share her firsthand experiences of navigating life and the digital advertising industry […]
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