Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Expresses Solidarity and Support for Ukraine

Lauren Wakefield
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25/02/2022
24 February, Brussels, Belgium - IAB Europe today expressed its solidarity with, and support for, its colleagues in Ukraine and […]
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Belgian DPA Decision of 2nd February: Are Other DPAs Right to Warn About Continued Use of the TCF?

Lauren Wakefield
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16/02/2022
Following the publication of the Decision of the Belgian Data Protection Authority of 2 February 2022 on the Transparency & […]
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IAB Europe Introduces New Membership Category to Support Startup Innovation in Europe

Georgia Cook
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16/02/2022
16th February 2022, IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem has introduced a […]
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IAB Europe to Appeal Belgian Data Protection Authority Ruling

Lauren Wakefield
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11/02/2022
11 February, Brussels, Belgium: IAB Europe confirmed today that it will appeal the Belgian Data Protection Authority (APD)’s administrative ruling […]
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IAB Europe Releases New Guide to In-App Advertising

Georgia Cook
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03/02/2022
Authored by Industry Leaders from Across Europe Provides Valuable Insights and Key Considerations for In-App Advertising 3rd February, Brussels, Belgium: […]
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APD Ruling Clears Way For Work on Developing TCF into a Formal GDPR Code of Conduct: IAB Europe Statement on the APD Decision Announced Today

Lauren Wakefield
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02/02/2022
2nd February, Brussels, Belgium: IAB Europe acknowledges the decision announced today by the Belgian Data Protection Authority (APD) in connection […]
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Blog

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Dive into Summer with IAB Europe’s Podcasts: Your Ultimate Listening Guide

Lauren Wakefield
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01/08/2024
Summer is upon us! Whether you’re lounging by the beach, hitting the trails, or simply enjoying the longer days, it’s […]
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Pan-European Perspectives & Attitudes to Retail Media for 2024  

Lauren Wakefield
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31/07/2024
The digital advertising industry in Europe is witnessing a paradigm shift with the growing influence of Retail Media and IAB […]
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Key Highlights from our In-Store Measurement Standards Workshop Hosted in Partnership with Criteo

Amy Mazzola
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17/07/2024
On the 10th and 11th July, representatives from more than 10 Retail Media networks in Europe gathered to discuss and […]
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Guest Member Blog Post with Ahold Delhaize - The 7 Key Takeaways on Retail Media from Cannes Lions 2024

Amy Mazzola
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15/07/2024
In this week's member guest blog post, we hear from Maurits Priem, VP Monetisation Europe & Indonesia at Ahold Delhaize […]
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Guest Member Blog Post with Magnite - Is Confidence Eroding as the Cookie Crumbles? It hasn't disappeared!

Amy Mazzola
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10/07/2024
In this week's member guest blog post, we hear from Pete Danks, VP of Market Activation at Magnite & Lead […]
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Join the IAB Europe Team! Maternity Cover - Marketing Coordinator

Helen Mussard
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09/07/2024
IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and […]
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