IAB Europe Releases Pan-European Definitions and Guide to Retail Media Paving the Way for Industry Standardisation
Lauren Wakefield
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06/09/2023
Majority of Retail Media Buyers and Sellers Want Standards in Media and Attribution Measurement 6th September, 2023 - Brussels, […]
Read More »IAB Europe Releases Guide to Improving Sustainable Business Decision-Making in the Digital Advertising Industry
Lauren Wakefield
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27/07/2023
27th July 2023, Brussels, Belgium, IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today […]
Read More »IAB Europe & GroupM Nexus Launch The Evolution of Digital Audio Advertising in Europe Report 2023 - Press Release
Two-thirds of European marketers rank audio’s ability to enhance wider media plans as the top driver for investment according […]
Read More »IAB Europe Releases Full AdEx Benchmark 2022 Report to Reveal Another Year of Strong Digital Advertising Market Growth in Europe
Lauren Wakefield
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13/07/2023
Report details all factors contributing to 9.8% annual growth Digital Audio fuels strongest format growth increasing by 22.1% Brussels, Belgium, […]
Read More »IAB Europe Releases European Common Commitment for Sustainable Digital Advertising
Lauren Wakefield
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08/06/2023
IAB Common Commitment agreement signed by National IABs and Federations shows alignment on a work plan and framework that supports […]
Read More »IAB Europe Urges MEPs and National Officials to Consider Key Recommendations for Transparent and Fair Audience Measurement in the European Media Freedom Act
Lauren Wakefield
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01/06/2023
Brussels, Belgium, 1st June - IAB Europe, representing a diverse membership of thousands of digital marketing and advertising companies, media […]
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