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New Research from IAB Europe and Microsoft on Retail Media in Europe

Marie-Clare Puffett
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13/12/2022
More than 90% of Advertisers are Partnering with Retailers to Reach Consumers New study from IAB Europe and Microsoft Shows […]
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IAB Canada Launch the Transparency Consent Framework (TCF) Canada - Press Release

Amy Mazzola
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29/11/2022
  IAB Europe has been working with IAB Canada and IAB Techlab to build the Transparency and Consent Framework (TCF) […]
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IAB Europe Launches new Retail Media Working Group

Marie-Clare Puffett
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13/10/2022
Unifying Retail Media Leaders Across Europe To Enable Collaboration, Education, Insights and Standards 13th October 2022, Brussels, Belgium, IAB Europe, […]
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IAB Europe Reacts to Belgian Data Protection Authority's Notification to Proceed with Action Plan Examination, Despite Outstanding Questions of Legality

Lauren Wakefield
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07/10/2022
BRUSSELS, BELGIUM - 7th October 2022: The Belgian Data Protection Authority (APD) has informed IAB Europe that it intends to […]
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IAB Europe Announces Results of its Annual Attitudes to Programmatic Research

Marie-Clare Puffett
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29/09/2022
Over 1000 Industry Professionals Share Their Investment Drivers, Barriers, and Operational Models Brussels, 29th September 2022, IAB Europe, the leading […]
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IAB Europe Creates a New Sustainability Standards Committee

Georgia Cook
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21/09/2022
Unifying Industry Leaders from Across Europe To Establish a Set of Practical Standards to Help the Digital Advertising Industry with […]
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Blog

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Advertising Amidst Adversity: War Diaries from IAB Ukraine - It is Not a Mistake

Lauren Wakefield
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24/04/2025
Anastasiya Baydachenko, CEO of IAB Ukraine, continues to share her firsthand experiences of navigating life and the digital advertising industry […]
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Shaping the Future of Retail Media: Welcoming New Members to IAB Europe’s Retail & Commerce Committee

Lauren Wakefield
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24/04/2025
Retail Media has evolved from a trend to a cornerstone of digital advertising strategies in Europe. In 2023, Retail Media […]
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A Day in the Life at Interact: Insightful Keynotes, Cutting-Edge Workshops & Unmissable Networking

Lauren Wakefield
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23/04/2025
When we say Interact is the event to understand the future of digital advertising in Europe, we mean it. This […]
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Celebrating Earth Day: Sustainability in the Spotlight

Lauren Wakefield
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22/04/2025
This Earth Day, we're shining a light on the passionate individuals driving sustainability efforts across the digital advertising ecosystem. To […]
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AI in Action: Spotlight on the Future of Work & Creativity at Interact 2025

Lauren Wakefield
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18/04/2025
With Interact 2025 fast approaching, we’re shining a spotlight on some of the standout sessions from this year’s agenda. And […]
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Retail Media Spotlight: Guide to Sponsored Ads, Training, a Great Debate & More

Lauren Wakefield
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17/04/2025
Welcome to the April edition of our Retail Media Spotlight. As we spring into Q2, we’re bringing you the latest updates, […]
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