Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Buyers willing to pay more for premium, high quality and trusted inventory, new IAB Europe survey finds

Marie-Clare Puffett
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14/07/2022
98% of buyers agree that buying inventory in a quality media environment is important 92% prefer to spend their advertising […]
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IAB Europe Releases Full 2021 AdEx Benchmark Report To Reveal Digital Advertising Market Size

Lauren Wakefield
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28/06/2022
Report details all factors contributing to 30.5% annual growth All 28 markets recorded double-digit growth Brussels, Belgium, 28 June 2022 […]
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IAB Europe Declares Formal Endorsement of the Strengthened Code of Practice on Disinformation

Lauren Wakefield
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16/06/2022
16 June 2022, Brussels, Belgium - IAB Europe today declared its formal endorsement of the strengthened Code of Practice (CoP) […]
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IAB Europe AdEx 2021 Benchmark Study Reveals Double-Digit Digital Advertising Growth Across All Markets

Lauren Wakefield
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25/05/2022
European Digital Advertising Market Grew by 30.5% to achieve €92bn Turkey Achieved 99.7% Market Growth Audio Grew By 50.2% Across […]
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Shortlist of Finalists Announced for IAB Europe’s Prestigious MIXX and Research Awards

Georgia Cook
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17/05/2022
Brussels, 17th  May 2022 - IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, is […]
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IAB Europe Withdraws Request for Suspension of Execution of the APD Decision on IAB Europe and the Transparency & Consent Framework (TCF) Following APD Confirmation of Expected Timeline for the Execution of the Action Plan

Lauren Wakefield
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13/05/2022
Brussels, 13 May 2022 – IAB Europe today announced that it is withdrawing its request for suspension of the execution […]
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Blog

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Introducing IAB Europe’s Retail Media Roundtable - A New Podcast Mini-Series

Lauren Wakefield
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31/01/2025
Retail Media continues to grow at a rapid pace, remaining one of the industry's hottest topics this year. Staying ahead […]
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Performance Marketing Unlocked 2025: A Must-Attend Event for Performance Marketers 

Lauren Wakefield
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30/01/2025
IAB Europe is thrilled to announce our media partnership with Performance Marketing World: Unlocked 2025, the premier event for marketers […]
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One Week to Go: Discover the Sessions Redefining Digital Advertising!

Nicole Laleva
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28/01/2025
The wait is almost over! In just one week, on 4th February, Advertising Horizons 2025 will gather Europe’s brightest policy […]
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Driving Retail Media Forward: Key Takeaways from IAB Europe’s Q1 2025 Retailer Leaders’ Council 

Lauren Wakefield
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27/01/2025
What a start to 2025! On 22nd January, we headed to London for our first Retailer Council for the year, […]
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Meet the EU Policymakers Driving the Future of Digital Advertising at Advertising Horizons

Nicole Laleva
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23/01/2025
IAB Europe is proud to announce the participation of distinguished policymakers and EU leaders at Advertising Horizons: Fuelling Europe’s Digital […]
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Advertising Horizons 2025: Five Reasons to Attend the Must-Attend Policy Event of the Year

Lauren Wakefield
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21/01/2025
Have you secured your space to attend Advertising Horizons 2025? Taking place on 4th February in Brussels, IAB Europe’s flagship […]
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