Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Reacts to the Political Agreement on the DSA

Lauren Wakefield
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25/04/2022
25 April 2022, Brussels, Belgium - IAB Europe welcomes the Council and European Parliament on the political agreement reached on […]
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Belgian DPA (“APD”) Decision on IAB Europe and the TCF: IAB Europe Submits Action Plan, A Key Milestone in the Process

Georgia Cook
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01/04/2022
1st April, Brussels, Belgium - As part of its regular communication to the market on the Belgian Data Protection Authority […]
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IAB Europe and PubMatic Release New Research Revealing the State of Online Video Advertising Today and Predictions for the Year Ahead

Marie-Clare Puffett
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16/03/2022
Strong growth in online video advertising is being driven by emerging channels and formats but media buyers still seek better […]
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IAB Europe Launches Latest Comprehensive Update To Third-Party Cookie Guide to Help Companies Prepare in 2022 and Beyond

Lauren Wakefield
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10/03/2022
Authored by Industry Leaders From Across the Digital Advertising Ecosystem  The Latest Version of the Guide Provides the Most Recent […]
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IAB Europe Appeals Belgian Data Protection Authority Ruling

Lauren Wakefield
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04/03/2022
4 March, Brussels, Belgium: IAB Europe confirms it will file an appeal today against the administrative ruling by the Belgian […]
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IAB Europe Cuts Ties with IAB Russia and IAB Belarus as it Seeks to Isolate Russian Regime in Wake of Invasion of Ukraine

Lauren Wakefield
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03/03/2022
3 March 2022, Brussels, Belgium – IAB Europe today announced a suspension of all cooperation with IAB Russia and IAB […]
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Blog

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[Guest Member Blog Post] Why Demand is the Ultimate Currency in Digital Advertising

Amy Mazzola
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02/10/2024
In this week’s guest member blog post, we hear from Gil Sadeh, President of Kenshoo Skai who shares how publishers […]
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A Q&A with IAB Europe’s Retail Media Committee - A Full Funnel Approach with Retail Media

Lauren Wakefield
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26/09/2024
Retail Media has become a powerful tool for brands looking for unique opportunities to reach and engage with consumers through […]
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Call for Submissions: Pan-European Case Study Programme - Decarbonising the Supply Chain

Lauren Wakefield
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26/09/2024
We are excited to announce the launch of our Pan-European Case Study Programme - an initiative designed to highlight the […]
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Strengthening Our Industry Committees: Welcoming Two New Team Members

Lauren Wakefield
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04/09/2024
We are thrilled to announce that IAB Europe is bolstering its support for industry committees with two key hires: Simon […]
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DMEXCO 2024: Don’t Miss the Digital Marketing & Tech Industry’s Top Event!

Lauren Wakefield
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22/08/2024
Get ready for #DMEXCO24, which will once again see the digital industry’s big international players gathering in Cologne on September 18 and 19 […]
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Content & Connections - IAB Europe at DMEXCO 2024

Lauren Wakefield
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21/08/2024
As the countdown to DMEXCO 2024 begins, we're gearing up for an exciting lineup of sessions and opportunities to connect […]
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