Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Releases Full 2021 AdEx Benchmark Report To Reveal Digital Advertising Market Size

Lauren Wakefield
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28/06/2022
Report details all factors contributing to 30.5% annual growth All 28 markets recorded double-digit growth Brussels, Belgium, 28 June 2022 […]
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IAB Europe Declares Formal Endorsement of the Strengthened Code of Practice on Disinformation

Lauren Wakefield
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16/06/2022
16 June 2022, Brussels, Belgium - IAB Europe today declared its formal endorsement of the strengthened Code of Practice (CoP) […]
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IAB Europe AdEx 2021 Benchmark Study Reveals Double-Digit Digital Advertising Growth Across All Markets

Lauren Wakefield
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25/05/2022
European Digital Advertising Market Grew by 30.5% to achieve €92bn Turkey Achieved 99.7% Market Growth Audio Grew By 50.2% Across […]
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Shortlist of Finalists Announced for IAB Europe’s Prestigious MIXX and Research Awards

Georgia Cook
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17/05/2022
Brussels, 17th  May 2022 - IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, is […]
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IAB Europe Withdraws Request for Suspension of Execution of the APD Decision on IAB Europe and the Transparency & Consent Framework (TCF) Following APD Confirmation of Expected Timeline for the Execution of the Action Plan

Lauren Wakefield
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13/05/2022
Brussels, 13 May 2022 – IAB Europe today announced that it is withdrawing its request for suspension of the execution […]
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B2B Marketing Expo Discount for IAB Europe Members

Georgia Cook
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05/05/2022
IAB Europe has partnered with B2B Marketing Expo, taking place on 22-23rd November 2022 at London’s ExCeL. The event connects […]
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Blog

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Driving Transformative Change - All You Need to Know about the IAB Europe Training Environmental Sustainability Course 

Lauren Wakefield
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29/11/2024
As concerns about climate change continue to grow, digital advertising professionals are increasingly aware of our industry's environmental impact and […]
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[Guest Member Blog Post] And There Is Only One Thing We Say to Death: “Not Today” by IAB Ukraine's CEO

Lauren Wakefield
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27/11/2024
In this week's member guest blog post, we hear from Anastasiya Baydechenko as she shares her latest experiences from Ukraine, […]
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How to Revolutionise Retail Media Networks: A Q&A with Our Retail Media Committee Experts 

Nicole Laleva
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27/11/2024
In the ever-evolving landscape of retail media networks, staying ahead of the curve is crucial. This blog dives deep into […]
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[Guest Member Blog Post] Why Marketers Need a Transparent Incrementality Solution 

Nicole Laleva
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26/11/2024
In this week's member guest blog post, we hear from Kenzie Oster, Product Manager at Kenshoo Skai, who delves into […]
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IAB Europe’s Retail Media Certification Programme - Your Questions Answered!

Lauren Wakefield
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19/11/2024
At IAB Europe, we recently announced the Beta launch of our Retail Media Certification Programme an industry-first initiative designed to […]
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Help Us Shape the Future of Sustainable Digital Advertising – Take Our Survey!

Lauren Wakefield
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14/11/2024
Our 2024 State of Readiness—Sustainability in Digital Advertising survey is now open! Take part today to help us understand how […]
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