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Belgian Market Court Agrees That CJEU Decision is Needed Before Further Assessment of Action Plan Validation

Lauren Wakefield
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07/09/2023
Brussels, Belgium - 7 September 2023: IAB Europe confirms today that, following IAB Europe’s appeal against the Belgian’s Data Protection […]
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IAB Europe Releases Pan-European Definitions and Guide to Retail Media Paving the Way for Industry Standardisation

Lauren Wakefield
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06/09/2023
  Majority of Retail Media Buyers and Sellers Want Standards in Media and Attribution Measurement 6th September, 2023 - Brussels, […]
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IAB Europe Releases Guide to Improving Sustainable Business Decision-Making in the Digital Advertising Industry

Lauren Wakefield
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27/07/2023
27th July 2023, Brussels, Belgium, IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today […]
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IAB Europe & GroupM Nexus Launch The Evolution of Digital Audio Advertising in Europe Report 2023 - Press Release

Amy Mazzola
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25/07/2023
  Two-thirds of European marketers rank audio’s ability to enhance wider media plans as the top driver for investment according […]
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IAB Europe Releases Full AdEx Benchmark 2022 Report to Reveal Another Year of Strong Digital Advertising Market Growth in Europe

Lauren Wakefield
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13/07/2023
Report details all factors contributing to 9.8% annual growth Digital Audio fuels strongest format growth increasing by 22.1%  Brussels, Belgium, […]
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IAB Europe Releases European Common Commitment for Sustainable Digital Advertising

Lauren Wakefield
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08/06/2023
IAB Common Commitment agreement signed by National IABs and Federations shows alignment on a work plan and framework that supports […]
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Blog

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[Guest Member Blog Post] Maximise In-Store Digital Signage Yield: Play Offense

Nicole Laleva
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18/08/2025
In this week’s member guest blog post, we hear from the Advertima team as they explore how retailers can unlock […]
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Sustainability in Focus: Interact 2025 Q&A with Ad Net Zero

Lauren Wakefield
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18/08/2025
Our Interact 2025 speaker Q&A series continues, and this time we’re spotlighting the importance of sustainability at events and in […]
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Meet the Speaker - Exploring Sales Incrementality at the Retail Media Impact Summit 2025 with Yara Daher

Lauren Wakefield
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15/08/2025
As Europe’s Retail Media ecosystem continues to scale, marketers and retailers alike are seeking sharper measurement, clearer standards, and deeper […]
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Retail Media Impact Summit Speaker Q&A: Breaking the Channel Mindset with Zitcha

Lauren Wakefield
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13/08/2025
At this year’s Retail Media Impact Summit, leading retailers, brands, and tech providers will gather on 24th September in Amsterdam […]
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[Guest Blog Post] Twenty Years of YouTube: What Marketers Can Learn from a Global Platform Phenomenon by the DMEXCO Team

Lauren Wakefield
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13/08/2025
This week's Guest Blog Post is brought to you by the DMEXCO Team. In 2025, YouTube turns 20. That’s two […]
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Privacy in Focus: Interact 2025 Q&A on Privacy Enhancing Technologies (PETs) with Google

Lauren Wakefield
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11/08/2025
Our Interact 2025 speaker Q&A series continues, and this time we're spotlighting Privacy Enhancing Technologies (PETs). Watch our Q&A with […]
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