Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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New IAB Europe Board Elects Chairman, Executive Committee

Amy Mazzola
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22/09/2023
  22 September 2023 - Brussels, Belgium – This week, at DMEXCO, Cologne, IAB Europe, the European level association for […]
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Belgian Market Court Agrees That CJEU Decision is Needed Before Further Assessment of Action Plan Validation

Lauren Wakefield
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07/09/2023
Brussels, Belgium - 7 September 2023: IAB Europe confirms today that, following IAB Europe’s appeal against the Belgian’s Data Protection […]
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IAB Europe Releases Pan-European Definitions and Guide to Retail Media Paving the Way for Industry Standardisation

Lauren Wakefield
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06/09/2023
  Majority of Retail Media Buyers and Sellers Want Standards in Media and Attribution Measurement 6th September, 2023 - Brussels, […]
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IAB Europe Releases Guide to Improving Sustainable Business Decision-Making in the Digital Advertising Industry

Lauren Wakefield
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27/07/2023
27th July 2023, Brussels, Belgium, IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today […]
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IAB Europe & GroupM Nexus Launch The Evolution of Digital Audio Advertising in Europe Report 2023 - Press Release

Amy Mazzola
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25/07/2023
  Two-thirds of European marketers rank audio’s ability to enhance wider media plans as the top driver for investment according […]
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IAB Europe Releases Full AdEx Benchmark 2022 Report to Reveal Another Year of Strong Digital Advertising Market Growth in Europe

Lauren Wakefield
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13/07/2023
Report details all factors contributing to 9.8% annual growth Digital Audio fuels strongest format growth increasing by 22.1%  Brussels, Belgium, […]
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Blog

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Clarity and Purpose for 2025 and Beyond - What to Expect at Interact 2025

Lauren Wakefield
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04/04/2025
Get ready for Interact 2025, our flagship event taking place 20th - 21st May in Brussels, Belgium, where industry leaders […]
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Unlocking Clarity in Retail Media: IAB Europe’s Updated Glossary

Lauren Wakefield
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03/04/2025
With the Retail Media landscape constantly growing, a shared understanding of key concepts is essential in helping industry professionals to […]
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Introducing LEAF: Smart Solutions for Sustainable Digital Advertising

Lauren Wakefield
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03/04/2025
Sustainability is no longer a choice - it’s a necessity. As the digital advertising industry works toward reducing its environmental […]
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Advertising Amidst Adversity: War Diaries from IAB Ukraine - The Night is Dark and Full of Terrors

Lauren Wakefield
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02/04/2025
Anastasiya Baydachenko, CEO of IAB Ukraine continues to share her firsthand experiences of navigating the digital advertising industry in Ukraine […]
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Post-Webinar Review: IAB Europe's The Great Debate: Sustainability

Nicole Laleva
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27/03/2025
On the 20th March, IAB Europe’s The Great Debate: Sustainability brought together industry leaders for a lively discussion on the […]
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Last Chance: Early Bird Tickets for Interact 2025 – Why You Need to Be There?

Nicole Laleva
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25/03/2025
The countdown is on! Early Bird pricing for Interact 2025 ends on 29th March, and this is your final opportunity […]
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