Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]
Lauren Wakefield
On the 1st December 2020, IAB Europe hosted an Industry Insider Webinar with Magnite.
The webinar was hosted live and you can watch the session recording here.
Synopsis: How have consumers’ media habits changed this year? What does the CTV opportunity in Europe look like? What needs to change? This webinar, hosted by Magnite (formerly Rubicon Project & Telaria), answered all these questions and more.
Featuring a brand new piece of consumer research on CTV and a lively expert panel that discussed both the opportunities and barriers to entry in this exciting new sector, this is an unmissable session that will be sure to inform your 2021 strategy.
Speakers:
Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]
Retail Media has experienced exponential growth in recent years. Going from a nascent conversation to a widely invested and much […]
IAB Spain together with Primetag, an analytical and ROI measurement platform for influence marketing, presented the Study 'Influencer Economy: Market Data […]
