Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]
Lauren WakefieldOur first Economic Trends Forum of 2021 took place on 19th January with nearly 200 people joining us live!
Led by Dr. Daniel Knapp, IAB Europe’s Chief Economist, The Economic Trends Forum (ETF) offers market analysis and industry insights for our corporate members and network of National IABs.
As an exceptional year for advertising has drawn to a close, this ETF webinar looked back at 2020 and what we have learned from re-forecasting the impact of Covid-19 on the advertising market. With the pandemic still holding European societies in its grasp, it explored what to expect for 2021 in terms of digital ad market growth, and what the key underlying dynamics are.
Watch the recording here.
If you're a member and would like access to the deck, please email Helen Mussard at mussard@iabeurope.eu
Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]
Retail Media has experienced exponential growth in recent years. Going from a nascent conversation to a widely invested and much […]
IAB Spain together with Primetag, an analytical and ROI measurement platform for influence marketing, presented the Study 'Influencer Economy: Market Data […]
