Interactive Advertising Bureau
post thumbnail

[Watch On Demand] IAB Europe’s The Post Third Party Cookie Countdown

Mar 08,2024
Amy Mazzola
Watch on Demand

As part of IAB Europe’s Programmatic Trading Committee’s 2024 work plan, we have launched a new working group dedicated to helping members and the wider community navigate the upcoming deletion of third-party cookies. This initiative aims to bring together stakeholders from across the ecosystem for collaborative discussions, knowledge sharing, and an exploration of alternative solutions. 

A new webinar series has been created to ensure that all stakeholders are adequately informed and prepared for the new post third- party cookie era. In the first webinar, which was not recorded, we discussed key timelines and heard from Google’s Chrome on the testing progress for Privacy Sandbox. In this second webinar we explored testing further, inviting Tech Lab, Google, Criteo and Adform to share their experiences and insights. 

Watch the video recording here and you can find some useful links below

Related posts

[Watch On Demand]  IAB Europe’s Quality in Digital Advertising Webinar

In February 2024 we released IAB Europe’s updated Guide to Quality. To mark the launch we hosted the first in […]

Read More
[Watch on Demand]  IAB Europe’s Retail Media Standards for Europe Webinar

In this webinar, the IAB Europe team provided a deep dive into the Retail Media metric and measurement standards that […]

Read More
[Watch On Demand] State of the Nation: 10 Future Forces Shaping Our Industry

Digital advertising in Europe is both exposed to cyclical forces of economic uncertainty and structural forces of industry change. As […]

Read More

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Sign up for our newsletter
chevron-leftchevron-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram