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[Watch On Demand] IAB Europe’s The Post Third Party Cookie Countdown

Mar 08,2024
Amy Mazzola
Watch on Demand

As part of IAB Europe’s Programmatic Trading Committee’s 2024 work plan, we have launched a new working group dedicated to helping members and the wider community navigate the upcoming deletion of third-party cookies. This initiative aims to bring together stakeholders from across the ecosystem for collaborative discussions, knowledge sharing, and an exploration of alternative solutions. 

A new webinar series has been created to ensure that all stakeholders are adequately informed and prepared for the new post third- party cookie era. In the first webinar, which was not recorded, we discussed key timelines and heard from Google’s Chrome on the testing progress for Privacy Sandbox. In this second webinar we explored testing further, inviting Tech Lab, Google, Criteo and Adform to share their experiences and insights. 

Watch the video recording here and you can find some useful links below

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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