On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Lauren WakefieldIn April 2021, IAS released a deep dive into how quality metrics reflect an evolving landscape in an unprecedented time.
Please see below for an introduction by IAS to the guide.
In the Media Quality Report, Integral Ad Science (IAS) analysed over 1 trillion media quality metrics to reveal global performance benchmarks for ad fraud, brand risk, viewability and more. The report offers an industry barometer against which ad buyers and sellers can benchmark the quality of their campaigns and inventory.
On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Developed by IAB Poland's AI working group, this Guide will take you on a fascinating journey through key aspects of […]
IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for […]
