IAB Europe Poll Results - The Impact of COVID-19 On Our Industry

Apr 22,2020

Marie-Clare Puffett

Economic TrendsInfographicInsightKnowledgeHubWebinar Recording

The digital advertising and marketing industry is by definition ever-evolving. The rise of programmatic, the introduction of the GDPR, we have all had to be agile, adapting quickly to the constantly evolving ecosystem. However, COVID-19 will test our industry more than ever.

To measure the impact that the pandemic is set to have on our industry, IAB Europe conducted some research in April. Through an online poll, respondents were asked a series of questions to measure the impact of COVID-19 on employment, investment and market confidence.

The following results are based on the responses from the 183 people from across Europe who completed the poll. Key results are enclosed in the following interactive infographic.

IAB Europe members can access the full results by logging in and scrolling to the bottom of this page.

[Watch on Demand] Virtual CTV Day 2024 Event Highlights & Session Recordings

On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]

A Guide to Artificial Intelligence (AI) by IAB Poland

Developed by IAB Poland's AI working group, this Guide will take you on a fascinating journey through key aspects of […]

IAB Europe and IAB In-Store Retail Media Definitions and Measurement Standards for Public Comment

IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for […]

1 2 3 … 91 Next »

GET IN TOUCH

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

communication@iabeurope.eu

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium

Features

Legal

Sign up for our newsletter

Member login

communication@iabeurope.eu

Privacy Overview

This website stores and/or accesses information on your device by means of cookies to ensure that the website functions properly and to remember your choices for the future visits. With your consent, we will store and/or access information on your device as well to collect data for aggregated statistics in order to measure the performance of the content presented to you. You can withdraw your consent at any time by clicking on the “Privacy & Cookies Policy” button at the top of the web pages.

Functional

Always Enabled

Necessary

Always Enabled

These cookies are necessary for purely technical reasons to ensure security of our websites and make certain elements accessible and operational. Given their technical necessity, only an information obligation applies, and you cannot refuse these cookies.

Cookie	Duration	Description
__cf_bm	30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent	1 year	CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Analytics

These cookies are used to measure the visits on the website and compile reports about the activity on the website. This allows IAB Europe to know which web pages or content are most popular to improve the content of the website. These cookies are only placed if you accept them, and you can refuse them at any time using the corresponding toggle.

Cookie	Duration	Description
_pk_id.1.be1c	1 year 27 days	Matomo Analytics
_pk_ses.1.be1c	30 minutes	Matomo Analytics
browser_id	5 years	This cookie is used for identifying the visitor browser on re-visit to the website.

Who we are

Team members

Board members

Committees & task forces

Framework & code of conduct

Transparency & consent framework

Policy, regulation & advocacy

Industry services

IAB Europe Poll Results - The Impact of COVID-19 On Our Industry

Shape the future of digital marketing & advertising

CATEGORIES

Related posts

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

Features

Legal

Sign up for our newsletter