On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Marie-Clare PuffettIAB Europe's Chief Economist, Dr. Daniel Knapp, provided a deep dive into Connected TV advertising across Europe including an overview of the trends, developments, challenges and opportunities for this emerging advertising channel. The infographic below provides a snapshot of the stats presented. Members can access the event recording by logging in and scrolling to the bottom of this page.
This edition of the Forum was hosted by IAB Europe member, Xandr in London on 13th November with a virtual audience as well.
IAB Europe’s Economic Trends Forum offers market analysis and industry insights for our corporate members and network of National IABs. Every 8 weeks, a webinar or face to face event will be hosted. Free for members to attend, each forum will focus on a different industry topic with a detailed analysis of the marketplace.
The next Economic Trends Forum will focus on 2020 trends in December (exact date TBC). Watch this space or sign up to our newsletter on our homepage for more information.
For more information please contact Helen or Marie-Clare
Connected TV Infographic
On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Developed by IAB Poland's AI working group, this Guide will take you on a fascinating journey through key aspects of […]
IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for […]
