Knowledge Hub
[Webinar Recording] Programmatic Premium Video: What You Need to Know Today
On the 30th March IAB Europe bought together a panel of experts from its Programmatic Trading Committee to discuss advertising within Premium Video environments in Europe. The panel explored what constitutes Premium Video, dove into the challenges of cross-channel and platform measurement, and shared their thoughts on what to consider when looking to buy Premium Video ads programmatically.
This is a must-watch for anyone wanting to explore the programmatic advertising opportunities of Premium Video in Europe today.
Moderator:
- Paul Gubbins, VP, CTV Strategy, Publica
Speakers:
- Stephen Byrne, MD Nordics & Executive Director, Smartclip
- Jamie Caras, Executive Regional Director and Head of Commercial Strategy, FreeWheel
- Franziska Lejeune, Enterprise Account Director, MediaMath
- Clara de Rosa, Head of Customer Success, UK, Netherlands & Belgium, Adform
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