Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]
Lauren WakefieldThe latest Economic Trends Forum of 2021 took place on 30th November.
Led by Dr. Daniel Knapp, IAB Europe’s Chief Economist, The Economic Trends Forum (ETF) offers market analysis and industry insights for our corporate members and network of National IABs.
In this session, Daniel provided an outlook for the digital advertising and marketing industry in 2022. He shared his key trends and expected industry developments, including growth area predictions. There was also a Q&A session at the end of the Forum for audience members to ask questions.
If you’re a member and would like access to the deck, please email Lauren Wakefield at wakefield@iabeurope.eu
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