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Webinar Recording: Economic Trends Forum – 2019 Digital Ad Spend Trends And 2020 Outlook

Led by Dr. Daniel Knapp, IAB Europe’s Chief Economist, The Economic Trends Forum (ETF) offers market analysis and industry insights for our corporate members and network of National IABs.

In this webinar on 15th July, IAB Europe’s Chief Economist Daniel Knapp provided an overview of the key digital ad trends in 2019 using data from the AdEx Benchmark Study as well as an update on May’s COVID-19 economic forecasts for 2020 and beyond.

IAB Europe will be providing a monthly update on the impact of the pandemic on our industry.

Watch the recording here.

Access the full AdEx Benchmark 2019 Report here.

Members can access the 2020 outlook slides here (note: you must be logged in).

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