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Vidmobs Case Study with AB-InBev on Increasing VTR and CTR Mike’s UK



Mike’s UK launched a 2022 summer campaign to promote their Hard Seltzer line and sought to understand how the presentation of their different flavours, cue types and messaging impacted performance. VidMob ran a mid-campaign analysis to answer their creative curiosities and optimised the assets for the second half of the campaign.


Using Creative Analytics, VidMob uncovered new creative insights which were then applied to 12 optimised creatives that also adhered to Facebook’s best practices. Small changes generated significant performance lifts. 

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