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Verve Group’s Study on Contextual Targeting with TPA
Advertisers and agencies want contextual targeting to deliver perfectly aligned ads on the freshest content. But most content has a short shelf life, becoming “old news” before it’s even indexed.
New research from TPA Digital compared three leading contextual solutions (including Verve Group’s Moments. AI™) by measuring content relevance and recency.
The takeaway? Marketers should set a higher bar for accuracy and freshness in their contextual campaigns. Click below to download the report.
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