IAB Spain together with Primetag, an analytical and ROI measurement platform for influence marketing, presented the Study 'Influencer Economy: Market Data […]
Lauren WakefieldShifts in TV viewership behaviours across Europe throughout the last year have been more evident and quicker than ever. The increase in streaming in 2020 has not only brought new and growing TV audience segments but also more viewership fragmentation which advertisers should consider when devising their media strategy in 2021 and beyond.
Take a deeper look into the streaming landscape across Samsung Smart TVs in the UK, Germany, France, Italy and Spain to learn about:
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IAB Spain together with Primetag, an analytical and ROI measurement platform for influence marketing, presented the Study 'Influencer Economy: Market Data […]
The Federal Association of the Digital Economy (BVDW) e. V. has updated its market overview of PUR/“Pay or Consent” models. […]
On the 26th of March, we hosted our first Great Debate of 2024 where we saw hundreds of stakeholders from […]
