IAS Media Quality Report – Trends from H2 2020
In April 2021, IAS released a deep dive into how quality metrics reflect an evolving landscape in an unprecedented time.
Please see below for an introduction by IAS to the guide.
In the Media Quality Report, Integral Ad Science (IAS) analysed over 1 trillion media quality metrics to reveal global performance benchmarks for ad fraud, brand risk, viewability and more. The report offers an industry barometer against which ad buyers and sellers can benchmark the quality of their campaigns and inventory.