Knowledge Hub

IAB Europe Navigator: Quality Initiatives (update July 2020)

This paper demonstrates the vast amount of work being undertaken in Europe and beyond to build and ensure a sustainable future for digital advertising and marketing. There are both similarities and differences across all of these initiatives. It includes a summary of the work being undertaken in national markets such as quality certification schemes, guidelines and best practice guides.

The paper has been updated in July to cover the new QUALID initiative from IAB Poland.

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