Retail Media has experienced exponential growth in recent years. Going from a nascent conversation to a widely invested and much […]
Georgia CookThe deprecation of third-party cookies and Apple’s new user privacy updates have prompted web and mobile app publishers to prioritise reinventing their audience addressability strategy in 2022.
Diving deeper and obtaining insights from publishers in EMEA specifically, this infographic, created by PubMatic, explores the areas publishers are building into their strategies to solve cookieless addressability challenges in 2022.
Download the infographic here to learn more about:
Retail Media has experienced exponential growth in recent years. Going from a nascent conversation to a widely invested and much […]
IAB Spain together with Primetag, an analytical and ROI measurement platform for influence marketing, presented the Study 'Influencer Economy: Market Data […]
The Federal Association of the Digital Economy (BVDW) e. V. has updated its market overview of PUR/“Pay or Consent” models. […]
