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Epsilon’s The State of Retail Media in 2023 Study


Epsilon surveyed 689 executives (471 retailers, 218 brands) across 12 countries to better understand brands and retailers perception of and approaches to retail media. In addition, the respondents shared what actions they have taken, or are planning to take, in their retail media strategies. From this data, they pulled insights and takeaways on brands’ and retailers’ thoughts and feelings about retail media you won’t find anywhere else.

In the report, you’ll learn:

  • Five key research takeaways
  • An understanding of retailers’ and brands’ wants and needs
  • Guidance for taking the next steps on your retail media journey

Read more here and download the report below

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