Retail Media has experienced exponential growth in recent years. Going from a nascent conversation to a widely invested and much […]
Lauren WakefieldCTV advertising offers advertisers the opportunity to extend their audience reach beyond traditional TV buying. This case study from SpotX illustrates how Under Armour was able to reach over 100,000 viewers, unreachable through linear TV alone, by including CTV in their media strategy.
Download the case study below.
Retail Media has experienced exponential growth in recent years. Going from a nascent conversation to a widely invested and much […]
IAB Spain together with Primetag, an analytical and ROI measurement platform for influence marketing, presented the Study 'Influencer Economy: Market Data […]
The Federal Association of the Digital Economy (BVDW) e. V. has updated its market overview of PUR/“Pay or Consent” models. […]
