A Buyer’s Guide to Creator Marketing
In May 2021, IAB Europe in collaboration with TikTok released a Buyer’s Guide to Creator Marketing.
For those of you that don’t know, TikTok is a platform where you can unleash your brand’s creative side. A fully immersive world where there’s an audience for every voice. TikTok has become one of the world’s leading destinations for short-form video entertainment and information.
This guide draws on some of the key considerations for advertisers to understand and undertake Creator Marketing in brand campaigns, and to leverage the opportunity that this new category brings.
Now is the time for Creator Marketing to thrive, and it will be exciting to see how this will continue to evolve across 2021 and beyond. Going forward, Creator Marketing will enable brands to not only help create more meaningful connections with consumers but add real value through engaging and innovative content.