Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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May 1, 2024

[Watch on Demand] IAB Europe's, The Great Debate - Retail Media 2024

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April 25, 2024

IAB Europe’s Retail Media Measurement Standards for Europe

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March 20, 2024

[Watch on Demand]  IAB Europe’s Retail Media Standards for Europe Webinar

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March 18, 2024

One-Page Overviews for Retail Media - On-Site, Off-site and In-Store

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February 29, 2024

The State of Retail Media in France

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February 29, 2024

IAB Europe’s European Retail Media Measurement Standards - Open for Industry Feedback

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February 22, 2024

5 Insights from MeMo² for Effective Digital Retail Media Advertising

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January 18, 2024

IAB Europe's Retail Media Advertising Product Matrix

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January 18, 2024

IAB Europe’s Retailer Digital Advertising Capability Map

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January 10, 2024

 IAB Europe Retail Media Glossary

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January 4, 2024

IAB Europe's Retail Media Definitions One Pager

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November 9, 2023

IAB Europe's Infographic: Retail Media in Europe Key Stats

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