Blog Archive

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EDAA enhances transparency and user control for online video advertising

Brussels, 14 November 2016 – Today, the European Interactive Digital Advertising Alliance (EDAA) launches new …

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Advertisers and agencies demand branding metrics for digital video advertising, new IAB Europe survey shows

Brussels, 9th November 2016 – Buy-side and sell-side digital video advertising strategies mature as measurement …

Advertisers and agencies demand branding metrics for digital video advertising, new IAB Europe survey shows Read More »

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IAB Europe Panel @RTA Summit – Current State of Programmatic, Market Size and Growth – November 9th, 9AM

Following the success of the RTA series over the past two years, ACI’s 3rd edition …

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IAB Europe Speaking Slot @RTA Summit – What does the EU’s new privacy law mean for digital advertising? – November 9th, 12.40PM

Following the success of the RTA series over the past two years, ACI’s 3rd edition …

IAB Europe Speaking Slot @RTA Summit – What does the EU’s new privacy law mean for digital advertising? – November 9th, 12.40PM Read More »

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Mobile site development on par with desktop sites, new IAB Europe research shows

Brussels, 27 September 2016 – As mobile takes centre stage, advertisers are taking advantage of …

Mobile site development on par with desktop sites, new IAB Europe research shows Read More »

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Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015

Mobile display continues to outpace search and grew by an exponential 92.6% to €19 billion …

Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015 Read More »

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Global Online Media Leaders Join Forces to Improve Consumer Ad Experience

Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards COLOGNE, …

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European Programmatic Market increases 70.3% to €5.7bn in 2015 according to latest IAB Europe research

Mobile display traded programmatically more than any other format Cologne, 14 September 2016 – At …

European Programmatic Market increases 70.3% to €5.7bn in 2015 according to latest IAB Europe research Read More »

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BEREC say network-wide ad blocking illegal

Brussels, 1 September 2016 – IAB Europe welcomes guidance published by EU telecom regulators on Tuesday …

BEREC say network-wide ad blocking illegal Read More »

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MOAT is looking for a Marketing Manager in London

About Moat Moat is a brand intelligence and SaaS analytics company focused on transforming digital …

MOAT is looking for a Marketing Manager in London Read More »