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Blog Archive

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IAB Europe Speaking Slot @RTA Summit – What does the EU’s new privacy law mean for digital advertising? – November 9th, 12.40PM

Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit will delve deeper into the main drivers, whilst showcasing best practices of the rapidly evolving programmatic landscape. More info on the event and registration here. IAB Europe is proudly organising a panel at this event and will …

IAB Europe Speaking Slot @RTA Summit – What does the EU’s new privacy law mean for digital advertising? – November 9th, 12.40PM Read More »

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Mobile site development on par with desktop sites, new IAB Europe research shows

Brussels, 27 September 2016 – As mobile takes centre stage, advertisers are taking advantage of its growth to engage with key audiences, the second IAB Europe Advertiser Mobile Audit reveals. More than 80% of the top retail and finance advertisers have a mobile optimised site and over half use responsive web design. Based on an …

Mobile site development on par with desktop sites, new IAB Europe research shows Read More »

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Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015

Mobile display continues to outpace search and grew by an exponential 92.6% to €19 billion ($26 billion)   Brussels, 22 September 2016 – IAB Europe and IHS revealed their global figures for mobile advertising revenue today. The figures show that mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from …

Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015 Read More »

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Global Online Media Leaders Join Forces to Improve Consumer Ad Experience

Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards COLOGNE, GERMANY (dmexco) – September 15, 2016 – Leading international trade associations and companies involved in online media are joining forces to improve consumers’ experience with online advertising. The Coalition for Better Ads will leverage consumer insights and cross-industry expertise to …

Global Online Media Leaders Join Forces to Improve Consumer Ad Experience Read More »

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European Programmatic Market increases 70.3% to €5.7bn in 2015 according to latest IAB Europe research

Mobile display traded programmatically more than any other format Cologne, 14 September 2016 – At dmexco today, IAB Europe announced that the total programmatic display advertising market in Europe jumped 70.3% from €3.4bn in 2014 to €5.7bn in 2015. The report reveals that mobile programmatic grew by an exponential 165% in Europe largely driven by …

European Programmatic Market increases 70.3% to €5.7bn in 2015 according to latest IAB Europe research Read More »

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BEREC say network-wide ad blocking illegal

Brussels, 1 September 2016 – IAB Europe welcomes guidance published by EU telecom regulators on Tuesday confirming that network-level ad blocking is a violation of EU rules on net neutrality. “This official clarification aligns to what any sensible person would consider to be intuitively correct”, said Allan Sørensen, IAB Europe Policy Committee Chairman. Under EU rules, …

BEREC say network-wide ad blocking illegal Read More »

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MOAT is looking for a Marketing Manager in London

About Moat Moat is a brand intelligence and SaaS analytics company focused on transforming digital advertising with our two products: Moat Analytics and Moat Pro. Moat Analytics is a proprietary solution that enables the collection of signals and metrics to better understand ad effectiveness, engagement, and overall consumer attention. Moat Pro is an industry wide …

MOAT is looking for a Marketing Manager in London Read More »

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IAB Europe Policy Panel @DMEXCO – Big Data advertising – EU in a clash between regulations and innovations – September 14th, 14.30, Debate Hall

dmexco is the global business and innovation platform of the digital economy. It enables visitors to experience disruptive trends and defines the business potential of tomorrow. This is the meeting place for makers and shakers, visionaries marketing and media professionals, techies, and creative thinkers. dmexco combines the leading trade fair for digital marketing with an …

IAB Europe Policy Panel @DMEXCO – Big Data advertising – EU in a clash between regulations and innovations – September 14th, 14.30, Debate Hall Read More »

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IAB Europe Programmatic Panel @DMEXCO – Programmatic advertising in Europe: Spend, strategies and models for the future – September 14th, 13.00, Seminar 2

dmexco is the global business and innovation platform of the digital economy. It enables visitors to experience disruptive trends and defines the business potential of tomorrow. This is the meeting place for makers and shakers, visionaries marketing and media professionals, techies, and creative thinkers. dmexco combines the leading trade fair for digital marketing with an …

IAB Europe Programmatic Panel @DMEXCO – Programmatic advertising in Europe: Spend, strategies and models for the future – September 14th, 13.00, Seminar 2 Read More »

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Guy Phillipson to step down as CEO of the Internet Advertising Bureau UK after 12 years

Guy Phillipson, the Chief Executive of the UK’s Internet Advertising Bureau has announced his intention to step down in January 2017 after exactly 12 years heading the industry body. Phillipson will stay involved in the media business through advisory and non-executive roles. Since his appointment in January 2005, the UK online advertising industry has experienced …

Guy Phillipson to step down as CEO of the Internet Advertising Bureau UK after 12 years Read More »