Blog Archive

IAB Europe Research Awards 2019 – Making 6 Seconds Count (Teads)

Making 6 Seconds Count Teads Awards: Digital Advertising Formats (Winner) Project summary Two thirds of …

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IAB Europe Research Awards 2019 – AdReaction: Getting Gender Right (Kantar)

AdReaction: Getting Gender Right Kantar Awards: Consumer Attitudes and Behaviour (Winner) AdReaction: Getting Gender Right, …

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MIXX Awards Europe Winners 2019 – Sprite: Drone Painter – Ugly or Contemporary Artist (Saatchi&Saatchi Ukraine)

Saatchi&Saatchi Ukraine Sprite: DRONE PAINTER – Ugly or Contemporary Artist Awards: Virtual and Augmented Reality …

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MIXX Awards Europe Winners 2019 – Spotify for Brands Virtual Reality House Tour (Spotify)

Spotify Spotify for Brands Virtual Reality House Tour Awards: Virtual and Augmented Reality (Silver) Campaign …

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AdEx Benchmark 2018 study

IAB Europe revealed the AdEx Benchmark 2018 study results at its annual Interact conference today …

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IAB Europe shines a spotlight on key programmatic opportunities and challenges in its latest Virtual Programmatic Day event

On the 9 May, IAB Europe convened its fourth Virtual Programmatic Day – an online …

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AppNexus for Drop8

Drop8’s client, a travel booking platform, was focused on delivering fully completed video ads at …

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Uroš Žižek – Certified DIMAQ Trainer

Uroš Žižek is owner and director of research at E-laborat d.o.o.. He is a full-time …

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Luka Žnidaršič – Certified DIMAQ Trainer

Previously being a digital advertising manager with hands-on approach and head of Facebook & Google …

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IAB Europe Releases a Buyer’s Guide to Digital Audio

IAB Europe Releases a Buyer’s Guide to Digital Audio

Authored by Industry Leaders from Across Europe Provides Valuable Insights To The Digital Audio Advertising …

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IAB Europe Releases a Guide to Programmatic Out of Home Advertising 

IAB Europe Releases a Guide to Programmatic Out of Home Advertising 

AUTHORED BY INDUSTRY EXPERTS FROM ACROSS EUROPE TO SHARE BEST PRACTICES AND CAMPAIGN CONSIDERATIONS AIMS …

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IAB Europe comments on Belgian DPA report

IAB Europe comments on Belgian DPA report

IAB Europe has been informed by the Belgian data protection authority, the APD, that it …

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IAB Europe Releases New Programmatic Advertising Research to Reveal Market Size, Drivers and Barriers.

IAB Europe Releases New Programmatic Advertising Research to Reveal Market Size, Drivers and Barriers.

Programmatic Advertising Revenue grew by 23% in 2019 to €23bn. Attitudes to Programmatic Study 2020 …

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Digital Advertising Industry Warns Against Misguided EU Regulation

Digital Advertising Industry Warns Against Misguided EU Regulation

29th September, Brussels, Belgium: The European digital advertising industry has warned against regulation in the Digital …

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IAB Europe Releases Industry Guide to Supply Path Optimisation (SPO)

IAB Europe Releases Industry Guide to Supply Path Optimisation (SPO)

CALL TO ACTION FOR ALL STAKEHOLDERS TO ADOPT SPO AS A CORE BUSINESS FUNCTION 9th …

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IAB Europe: Market Is Ready For The Transparency & Consent Framework (TCF) v2.0 Switchover On 15th August

IAB Europe: Market Is Ready For The Transparency & Consent Framework (TCF) v2.0 Switchover On 15th August

OVER 500 VENDORS AND 70 CMPs WILL WORK WITH TCF v2.0 12th August 2020, Brussels, …

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IAB Europe In Partnership With IAB Tech Lab Launches IAB Privacy Lab

IAB Europe In Partnership With IAB Tech Lab Launches IAB Privacy Lab

NEW PRIVACY SERVICES & SOLUTIONS FOR NATIONAL IABS 6th August 2020, Brussels, Belgium: IAB Europe, …

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IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

INDUSTRY EXPERTS COLLABORATE FOR PAN-EUROPEAN DEFINITIONS 24th July 2020, Brussels, Belgium: IAB Europe, the leading …

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IAB Europe Releases Full 2019 AdEx Benchmark Report

IAB Europe Releases Full 2019 AdEx Benchmark Report

DETAILS ALL FACTORS CONTRIBUTING TO 12.3% ANNUAL GROWTH INCLUDES MARKET BREAKOUTS FOR SOCIAL AD SPEND …

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