Blog Archive

Member blog: Quality and Viewability blog series: What does viewability mean for a mobile world?

In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives …

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IAB Europe statement on the Opinion of Advocate General Szpunar in Case C-673/17 Planet49 GmbH

IAB Europe has taken note of the Advocate General’s opinion in Case C-673/17 Planet 49. As …

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The Current State of the Programmatic Advertising Market

On the 15th March, IAB Europe hosted its ‘Network Next’ Meeting to bring all National …

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ATS Paris, Madrid, London, and Berlin

ExchangeWire is one of the leading digital publications for delivering global data and insight on Marketing …

ATS Paris, Madrid, London, and Berlin Read More »

Guest blog: State of advertising data market

by Maciej Sawa, CEO, OnAudience.com from CloudTechnologies Group Programmatic advertising is growing rapidly all over the …

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Member blog: Consumers want more TV but they don’t care which screen

by Martin O’Boyle, Managing Director of Partnerships PMX, Publicis Media Over the last 10 years, …

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Stating Facts: OpenRTB and GDPR. The Two Do Work Together!

IAB Europe would like to address the recent complaints filed against IAB Tech Lab’s OpenRTB …

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Member research: Driving strong business growth through data-driven marketing transformation

This article was originally published here New research from Boston Consulting Group (BCG), commissioned by …

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d3con – 3 April, Hamburg – IAB Europe readers get 10% off

d3con is the world’s largest programmatic event with 1500 attendees on April 3rd in Hamburg. …

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IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

INDUSTRY EXPERTS COLLABORATE FOR PAN-EUROPEAN DEFINITIONS 24th July 2020, Brussels, Belgium: IAB Europe, the leading …

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IAB Europe Releases Full 2019 AdEx Benchmark Report

IAB Europe Releases Full 2019 AdEx Benchmark Report

DETAILS ALL FACTORS CONTRIBUTING TO 12.3% ANNUAL GROWTH INCLUDES MARKET BREAKOUTS FOR SOCIAL AD SPEND …

IAB Europe Releases Full 2019 AdEx Benchmark Report Read More »

Marketing Professionals Urge Apple to Adopt Standards Promoting Interoperability and More Predictable User Privacy

Marketing Professionals Urge Apple to Adopt Standards Promoting Interoperability and More Predictable User Privacy

Following Apple’s announcement that it has decided to maintain IDFA and extend its influence on …

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IAB Europe releases annual Attitudes to Digital Video Advertising Report

IAB Europe releases annual Attitudes to Digital Video Advertising Report

Digital Video Key Channel for Brand Building and Driving Sales Addressable and Connected TV earmarked …

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Xandr and IAB Europe Release Connected TV Insider Report

Xandr and IAB Europe Release Connected TV Insider Report

CTV ADVERTISING SHOWS PROMISE IN EUROPE London, June 18, 2020 – Xandr, AT&T’s advanced advertising …

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IAB Europe Releases a Buyer’s Guide To Connected TV

IAB Europe Releases a Buyer’s Guide To Connected TV

AUTHORED BY INDUSTRY LEADERS FROM ACROSS EUROPE PROVIDES FIRST EUROPEAN-LEVEL DEFINITIONS FOR CONNECTED TV 17th …

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IAB Europe’s Transparency & Consent Framework (TCF) Announces New Governance Board & Upcoming Elections

IAB Europe’s Transparency & Consent Framework (TCF) Announces New Governance Board & Upcoming Elections

INTERESTED STAKEHOLDERS TO APPLY BY 19 JUNE 2020. Brussels, Belgium, 11 June 2020. IAB Europe …

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Winners announced for Europe’s prestigious MIXX Awards and Research Awards 2020

We are delighted to announce the 2020 winners for our prestigious MIXX Awards Europe and …

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IAB Europe AdEx Benchmark 2019 Study reveals European Digital Advertising Market Exceeds €64bn in 2019

IAB Europe AdEx Benchmark 2019 Study reveals European Digital Advertising Market Exceeds €64bn in 2019

EUROPEAN DIGITAL ADVERTISING MARKET EXCEEDS €64BN IN 2019 MARKET FORECASTS FOR 2020 SHOW THAT DIGITAL …

IAB Europe AdEx Benchmark 2019 Study reveals European Digital Advertising Market Exceeds €64bn in 2019 Read More »

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Shortlist of finalists announced for Europe’s leading Digital Advertising and Research Awards!

We are delighted to announce the shortlist of finalists for our prestigious MIXX Awards Europe …

Shortlist of finalists announced for Europe’s leading Digital Advertising and Research Awards! Read More »