Blog Archive

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Guy Phillipson to step down as CEO of the Internet Advertising Bureau UK after 12 years

Guy Phillipson, the Chief Executive of the UK’s Internet Advertising Bureau has announced his intention …

Guy Phillipson to step down as CEO of the Internet Advertising Bureau UK after 12 years Read More »

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What is driving digital video advertising adoption? – latest IAB Europe survey

Consumers are consuming more and more digital video content and as such digital video advertising …

What is driving digital video advertising adoption? – latest IAB Europe survey Read More »

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Joint Industry Statement: Empowering trust and innovation by repealing the e-Privacy Directive

Brussels, 5 July 2016 – The tech and telecom industries call for the e-Privacy Directive …

Joint Industry Statement: Empowering trust and innovation by repealing the e-Privacy Directive Read More »

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IAB Ireland & Nielsen report: Video on Demand (VOD) viewing is entrenched in the market

3 in 4 Irish Adults (16 +) have viewed VOD in the first 6 months …

IAB Ireland & Nielsen report: Video on Demand (VOD) viewing is entrenched in the market Read More »

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Tenth AdEx Benchmark report reveals a decade of stellar digital advertising performance

Brussels, 4 July 2016 – IAB Europe, in collaboration with IHS Technology, has today published the …

Tenth AdEx Benchmark report reveals a decade of stellar digital advertising performance Read More »

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Danish authorities confirm ad blocking detection doesn’t require consent

Brussels, 24 June 2016. IAB Europe welcomes reports that Danish authorities consider that ad blocking …

Danish authorities confirm ad blocking detection doesn’t require consent Read More »

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Dutch government confirms ad blocking detection is legal

Brussels, 23 June 2016. IAB Europe welcomes the Dutch government’s confirmation that ad blocking detection …

Dutch government confirms ad blocking detection is legal Read More »

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Clear evolution of programmatic strategy across markets

Brussels, 21st June 2016 – advertisers are experimenting with hybrid models but still relying on …

Clear evolution of programmatic strategy across markets Read More »

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IAB Europe Research Awards Winners Webinar on Consumer Behaviour and Media Planning – 5 July

Join this webinar to gain insight into best practice in consumer behaviour research and media …

IAB Europe Research Awards Winners Webinar on Consumer Behaviour and Media Planning – 5 July Read More »

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Buy-side and sell-side stakeholders recognise the role of programmatic in driving business impacts

Brussels, 8th June 2016 – reduction of media wastage and greater cost and trading efficiencies …

Buy-side and sell-side stakeholders recognise the role of programmatic in driving business impacts Read More »