Blog Archive

IAB Europe digital campaign awards competition, MIXX Awards Europe, now accepting entries – Have a look at the 2018 winners for inspiration

IAB Europe is looking for entries from talented and hard-working teams that have created some of the best …

IAB Europe digital campaign awards competition, MIXX Awards Europe, now accepting entries – Have a look at the 2018 winners for inspiration Read More »

IAB Europe digital research awards competition, IAB Europe Research Awards, now accepting entries – Have a look at the 2018 winners for inspiration

IAB Europe is looking for entries from talented and hard-working teams that have created some …

IAB Europe digital research awards competition, IAB Europe Research Awards, now accepting entries – Have a look at the 2018 winners for inspiration Read More »

Member blog: Digital advertising opportunities for 2019

By Victoria Chappell, Senior Marketing Director, EMEA, Integral Ad Science Digital advertising is a change …

Member blog: Digital advertising opportunities for 2019 Read More »

Member white paper: Cracking the Programmatic Conundrum

This white paper was originally published here. The paper looks at how broadcasters and pay TV …

Member white paper: Cracking the Programmatic Conundrum Read More »

Member blog: The Evolution and Implementation of Header Bidding

It almost seems like an arms race to who is the most transparent in today’s …

Member blog: The Evolution and Implementation of Header Bidding Read More »

Programmatic Pioneers Summit – 21 – 22 May, London

Agenda: https://bit.ly/2RkACZy Get Tickets: https://bit.ly/2RdNH6F Discount Code: PPSIAB20   Date & Location: 21 – 22 …

Programmatic Pioneers Summit – 21 – 22 May, London Read More »

Member blog: Header Bidding Brings Transparency to Programmatic

The rise of header bidding lights up the media supply chain by James Brown, Managing Director …

Member blog: Header Bidding Brings Transparency to Programmatic Read More »

Member infographic: Redefining the value of native advertising

by Jordan Wisbey, Head of Native, Verizon Media The future Trends suggest native advertising will …

Member infographic: Redefining the value of native advertising Read More »

IAB Europe White Paper: Connected TV

IAB Europe has today launched a white paper to provide an overview of the status, …

IAB Europe White Paper: Connected TV Read More »

IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

INDUSTRY EXPERTS COLLABORATE FOR PAN-EUROPEAN DEFINITIONS 24th July 2020, Brussels, Belgium: IAB Europe, the leading …

IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’ Read More »

IAB Europe Releases Full 2019 AdEx Benchmark Report

IAB Europe Releases Full 2019 AdEx Benchmark Report

DETAILS ALL FACTORS CONTRIBUTING TO 12.3% ANNUAL GROWTH INCLUDES MARKET BREAKOUTS FOR SOCIAL AD SPEND …

IAB Europe Releases Full 2019 AdEx Benchmark Report Read More »

Marketing Professionals Urge Apple to Adopt Standards Promoting Interoperability and More Predictable User Privacy

Marketing Professionals Urge Apple to Adopt Standards Promoting Interoperability and More Predictable User Privacy

Following Apple’s announcement that it has decided to maintain IDFA and extend its influence on …

Marketing Professionals Urge Apple to Adopt Standards Promoting Interoperability and More Predictable User Privacy Read More »

IAB Europe releases annual Attitudes to Digital Video Advertising Report

IAB Europe releases annual Attitudes to Digital Video Advertising Report

Digital Video Key Channel for Brand Building and Driving Sales Addressable and Connected TV earmarked …

IAB Europe releases annual Attitudes to Digital Video Advertising Report Read More »

Xandr and IAB Europe Release Connected TV Insider Report

Xandr and IAB Europe Release Connected TV Insider Report

CTV ADVERTISING SHOWS PROMISE IN EUROPE London, June 18, 2020 – Xandr, AT&T’s advanced advertising …

Xandr and IAB Europe Release Connected TV Insider Report Read More »

IAB Europe Releases a Buyer’s Guide To Connected TV

IAB Europe Releases a Buyer’s Guide To Connected TV

AUTHORED BY INDUSTRY LEADERS FROM ACROSS EUROPE PROVIDES FIRST EUROPEAN-LEVEL DEFINITIONS FOR CONNECTED TV 17th …

IAB Europe Releases a Buyer’s Guide To Connected TV Read More »

IAB Europe’s Transparency & Consent Framework (TCF) Announces New Governance Board & Upcoming Elections

IAB Europe’s Transparency & Consent Framework (TCF) Announces New Governance Board & Upcoming Elections

INTERESTED STAKEHOLDERS TO APPLY BY 19 JUNE 2020. Brussels, Belgium, 11 June 2020. IAB Europe …

IAB Europe’s Transparency & Consent Framework (TCF) Announces New Governance Board & Upcoming Elections Read More »

IAB Awards Banner 1170x270

Winners announced for Europe’s prestigious MIXX Awards and Research Awards 2020

We are delighted to announce the 2020 winners for our prestigious MIXX Awards Europe and …

Winners announced for Europe’s prestigious MIXX Awards and Research Awards 2020 Read More »

IAB Europe AdEx Benchmark 2019 Study reveals European Digital Advertising Market Exceeds €64bn in 2019

IAB Europe AdEx Benchmark 2019 Study reveals European Digital Advertising Market Exceeds €64bn in 2019

EUROPEAN DIGITAL ADVERTISING MARKET EXCEEDS €64BN IN 2019 MARKET FORECASTS FOR 2020 SHOW THAT DIGITAL …

IAB Europe AdEx Benchmark 2019 Study reveals European Digital Advertising Market Exceeds €64bn in 2019 Read More »

IAB Awards Shortlist 1170x270

Shortlist of finalists announced for Europe’s leading Digital Advertising and Research Awards!

We are delighted to announce the shortlist of finalists for our prestigious MIXX Awards Europe …

Shortlist of finalists announced for Europe’s leading Digital Advertising and Research Awards! Read More »