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Blog Archive

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Member News: IAB UK appoints Jon Mew as CEO

London, 5 January 2017. The Internet Advertising Bureau UK has named Jon Mew as its …

Member News: IAB UK appoints Jon Mew as CEO Read More »

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IAB Europe White Paper: Native Advertising and Content Marketing

Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each …

IAB Europe White Paper: Native Advertising and Content Marketing Read More »

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IAB Europe White Paper: Native Advertising and Content Marketing

Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each …

IAB Europe White Paper: Native Advertising and Content Marketing Read More »

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How to Comply with EU Rules Applicable to Online Native Advertising

IAB Europe has prepared Guidance on how to comply with EU rules applicable to online …

How to Comply with EU Rules Applicable to Online Native Advertising Read More »

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How to Comply with EU Rules Applicable to Online Native Advertising

IAB Europe has prepared Guidance on how to comply with EU rules applicable to online …

How to Comply with EU Rules Applicable to Online Native Advertising Read More »

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Online advertising driven by mobile in H1 2016 to €18.6bn, latest AdEx Benchmark study reveals

Brussels 23 November –  IAB Europe, in collaboration with IHS Markit, has today published the …

Online advertising driven by mobile in H1 2016 to €18.6bn, latest AdEx Benchmark study reveals Read More »

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European publishers urge European Commission to recognise importance of digital advertising in review of the ePrivacy Directive

Brussels, 23 November 2016 –  With media independence a hot topic across Europe and around …

European publishers urge European Commission to recognise importance of digital advertising in review of the ePrivacy Directive Read More »

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IAB Europe White Paper: Using Data Effectively in Programmatic

An updated version of this white paper with GDPR considerations is available here Consumers are …

IAB Europe White Paper: Using Data Effectively in Programmatic Read More »

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IAB Europe White Paper: Using Data Effectively in Programmatic

An updated version of this white paper with GDPR considerations is available here Consumers are …

IAB Europe White Paper: Using Data Effectively in Programmatic Read More »

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EDAA enhances transparency and user control for online video advertising

Brussels, 14 November 2016 – Today, the European Interactive Digital Advertising Alliance (EDAA) launches new …

EDAA enhances transparency and user control for online video advertising Read More »