Blog Archive

Member white paper: From Viral to Tribal: The Next Frontier of Publishing

Over the past decade, we’ve seen seismic changes in the publishing industry amid explosive growth …

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IAB Europe Webinar Recording: GDPR One Year On. Lessons Learned.

In this webinar, IAB Europe’s Education and Training Committee member iubenda lead a discussion on …

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Member report: Integral Ad Science UK, France, and Germany Media Quality Report

Integral Ad Science has just launched the H2 2018 UK Media Quality Report, a report providing …

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IAB Europe’s new Digital Advertising Effectiveness Measurement Initiative aims to simplify measurement landscape for clients

For decades, marketers have used traditional channels such as print, radio, TV and outdoor to …

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IAB Tech Lab Innovation Day: Transparency and Securing the Supply Chain

MAY 6 @ 9:00 AM – 5:00 PM IAB Tech Lab’s education and adoption effort for all …

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Real media event for real media people, no celebrity bulls**t…

Global Media Directors and Chief Marketing Officers from brands including Unilever, P&G, Mars, VW, F1, …

Real media event for real media people, no celebrity bulls**t… Read More »

Member report: IAB Ireland PwC Online Adspend Report 2018

This article was originally published here. Irish Digital Advertising Spend grew by 17% in 2018 …

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IAB Europe White Paper: Blockchain Demystified

  Tapping the expertise of leaders in the industry from a wide range of organisations, …

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Member blog: Quality and Viewability blog series: What does viewability mean for a mobile world?

In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives …

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IAB Europe Releases a Buyer’s Guide to Digital Audio

IAB Europe Releases a Buyer’s Guide to Digital Audio

Authored by Industry Leaders from Across Europe Provides Valuable Insights To The Digital Audio Advertising …

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IAB Europe Releases a Guide to Programmatic Out of Home Advertising 

IAB Europe Releases a Guide to Programmatic Out of Home Advertising 

AUTHORED BY INDUSTRY EXPERTS FROM ACROSS EUROPE TO SHARE BEST PRACTICES AND CAMPAIGN CONSIDERATIONS AIMS …

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IAB Europe comments on Belgian DPA report

IAB Europe comments on Belgian DPA report

IAB Europe has been informed by the Belgian data protection authority, the APD, that it …

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IAB Europe Releases New Programmatic Advertising Research to Reveal Market Size, Drivers and Barriers.

IAB Europe Releases New Programmatic Advertising Research to Reveal Market Size, Drivers and Barriers.

Programmatic Advertising Revenue grew by 23% in 2019 to €23bn. Attitudes to Programmatic Study 2020 …

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Digital Advertising Industry Warns Against Misguided EU Regulation

Digital Advertising Industry Warns Against Misguided EU Regulation

29th September, Brussels, Belgium: The European digital advertising industry has warned against regulation in the Digital …

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IAB Europe Releases Industry Guide to Supply Path Optimisation (SPO)

IAB Europe Releases Industry Guide to Supply Path Optimisation (SPO)

CALL TO ACTION FOR ALL STAKEHOLDERS TO ADOPT SPO AS A CORE BUSINESS FUNCTION 9th …

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IAB Europe: Market Is Ready For The Transparency & Consent Framework (TCF) v2.0 Switchover On 15th August

IAB Europe: Market Is Ready For The Transparency & Consent Framework (TCF) v2.0 Switchover On 15th August

OVER 500 VENDORS AND 70 CMPs WILL WORK WITH TCF v2.0 12th August 2020, Brussels, …

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IAB Europe In Partnership With IAB Tech Lab Launches IAB Privacy Lab

IAB Europe In Partnership With IAB Tech Lab Launches IAB Privacy Lab

NEW PRIVACY SERVICES & SOLUTIONS FOR NATIONAL IABS 6th August 2020, Brussels, Belgium: IAB Europe, …

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IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

INDUSTRY EXPERTS COLLABORATE FOR PAN-EUROPEAN DEFINITIONS 24th July 2020, Brussels, Belgium: IAB Europe, the leading …

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IAB Europe Releases Full 2019 AdEx Benchmark Report

IAB Europe Releases Full 2019 AdEx Benchmark Report

DETAILS ALL FACTORS CONTRIBUTING TO 12.3% ANNUAL GROWTH INCLUDES MARKET BREAKOUTS FOR SOCIAL AD SPEND …

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