Blog Archive

Member blog: Turning Legacy TV Roads into Programmatic Superhighways

Author: Kyra Steegs, Senior Director Video, Improve Digital  Contributor: Shivara ten Berge, Product Consultant TV Inventory & Data Trading, MediaKind  …

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Member blog: Quality and Viewability blog series: What is quality media and why is it important?

In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives …

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IAB Europe Webinar: European Viewability Initiative for publishers – Monday 10 December at 15.00 CET / 14.00 GMT

The European Authority (the operating division of the European Viewability Initiative, resourced by IAB Europe …

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IAB Europe webinar recording: MIXX Awards Europe 2018 Winners – Delivering Effective Digital Advertising Campaigns

  This complimentary webinar showcased some of the winners of the MIXX Awards Europe 2018 …

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BBC and Essence for FT

The BBC and Essence efficiently drove subscriptions for the FT using DoubleClick’s Programmatic Guaranteed with …

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Event recording: IAB Europe Virtual Programmatic Day H2 2018 

The Virtual Programmatic Day H2 2018 brought together industry experts and thought-leaders to explore the …

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Member blog: Capital Communication

Abbie Clement, Head of Content, iubenda In this article, Abbie Clement, Head of Content at …

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IAB Europe Report: Human Capital in the Digital Environment 2018

The first edition of the IAB Europe Human Capital in the Digital Environment Report highlights …

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Member blog: Digital Measurement: An Underutilised Growth Enabler

Phil Sumner, Global Media Insights Director, Teads Growth of digital advertising is being held back; …

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IAB Europe Research Awards Winners Webinar on Consumer Behaviour and Media Planning – 5 July

Join this webinar to gain insight into best practice in consumer behaviour research and media …

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Buy-side and sell-side stakeholders recognise the role of programmatic in driving business impacts

Brussels, 8th June 2016 – reduction of media wastage and greater cost and trading efficiencies …

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Ad Blocking Detection Guidance

IAB Europe has issued guidance to EU-based publishers on ad blocking detection following reports that …

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IAB Europe position on the proposal for a Directive concerning contracts for the supply of digital content

IAB Europe agrees that consumers may indeed participate in a value exchange when they access …

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Winner Ad Venture Student Competition announced

Brussels, 30 May 2016: The jury of the third round of the Ad Venture Student …

Winner Ad Venture Student Competition announced Read More »

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Member News: Adform RTB Trend Report Reveals Triple-Digital Growth In European Programmatic Advertising Market

19 May 2016, London – Adform’s RTB Trend Report Europe 2015 shows slower but sustained …

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IAB Europe response to Platforms Consultation

In December 2015, IAB Europe submitted its response to the European Commission’s public consultation on …

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European Commission issues e-commerce package of Digital Single Market initiatives

Brussels, 23 May 2016 – IAB Europe commends the Commission on its continuing strong interest …

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ICEEfest boosts the interactive industry in CEE region

ICEEfest – Interactive Central and Eastern Europe Festival – is one of the largest Internet …

ICEEfest boosts the interactive industry in CEE region Read More »

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Member News: comScore Receives ABC Accreditation for Content Verification

comScore continues its status as a certified solution for the digital ad market LONDON, UK, …

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