Blog Archive

Member blog: Digital Measurement: An Underutilised Growth Enabler

Phil Sumner, Global Media Insights Director, Teads Growth of digital advertising is being held back; …

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Member blog: Digital Business Transformation

Natasha Morris, Director, Publicis Media Today, the path towards transformation is led by technology, so …

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AdEx Benchmark H1 2018 Study

The AdEx Benchmark H1 2018 Study reveals that mobile ad spend crossed the €10bn mark …

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Member report: IAB Spain Digital Ad Spend 2017

This study, which has been carried out annually by IAB Spain since 2002, has as …

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Member blog: Understanding the needs of brands when it comes to programmatic

by Lisa Kalyuzhny, Director Advertising Solutions, PubMatic IAB Europe recently published its Attitudes to Programmatic …

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Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 3

On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB …

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IAB Europe Webinar: MIXX Awards Europe 2018 Winners – Delivering Effective Digital Advertising Campaigns – Tuesday 20 November 15.00 CET

Join this webinar to see best practice examples of delivering effective digital advertising campaigns. This …

IAB Europe Webinar: MIXX Awards Europe 2018 Winners – Delivering Effective Digital Advertising Campaigns – Tuesday 20 November 15.00 CET Read More »

AppNexus for Axel Springer

Transparency, Independence, and Higher Yields: How AppNexus Helped Axel Springer Take Its Business to New Heights …

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AppNexus for Xaxis

Xaxis Grows ROI 37% for Shoe-d-vision With Custom Algorithms from the AppNexus Xaxis + Shoe-d-vision …

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IAB Europe Releases a Buyer’s Guide to Digital Audio

IAB Europe Releases a Buyer’s Guide to Digital Audio

Authored by Industry Leaders from Across Europe Provides Valuable Insights To The Digital Audio Advertising …

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IAB Europe Releases a Guide to Programmatic Out of Home Advertising 

IAB Europe Releases a Guide to Programmatic Out of Home Advertising 

AUTHORED BY INDUSTRY EXPERTS FROM ACROSS EUROPE TO SHARE BEST PRACTICES AND CAMPAIGN CONSIDERATIONS AIMS …

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IAB Europe comments on Belgian DPA report

IAB Europe comments on Belgian DPA report

IAB Europe has been informed by the Belgian data protection authority, the APD, that it …

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IAB Europe Releases New Programmatic Advertising Research to Reveal Market Size, Drivers and Barriers.

IAB Europe Releases New Programmatic Advertising Research to Reveal Market Size, Drivers and Barriers.

Programmatic Advertising Revenue grew by 23% in 2019 to €23bn. Attitudes to Programmatic Study 2020 …

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Digital Advertising Industry Warns Against Misguided EU Regulation

Digital Advertising Industry Warns Against Misguided EU Regulation

29th September, Brussels, Belgium: The European digital advertising industry has warned against regulation in the Digital …

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IAB Europe Releases Industry Guide to Supply Path Optimisation (SPO)

IAB Europe Releases Industry Guide to Supply Path Optimisation (SPO)

CALL TO ACTION FOR ALL STAKEHOLDERS TO ADOPT SPO AS A CORE BUSINESS FUNCTION 9th …

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IAB Europe: Market Is Ready For The Transparency & Consent Framework (TCF) v2.0 Switchover On 15th August

IAB Europe: Market Is Ready For The Transparency & Consent Framework (TCF) v2.0 Switchover On 15th August

OVER 500 VENDORS AND 70 CMPs WILL WORK WITH TCF v2.0 12th August 2020, Brussels, …

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IAB Europe In Partnership With IAB Tech Lab Launches IAB Privacy Lab

IAB Europe In Partnership With IAB Tech Lab Launches IAB Privacy Lab

NEW PRIVACY SERVICES & SOLUTIONS FOR NATIONAL IABS 6th August 2020, Brussels, Belgium: IAB Europe, …

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IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

INDUSTRY EXPERTS COLLABORATE FOR PAN-EUROPEAN DEFINITIONS 24th July 2020, Brussels, Belgium: IAB Europe, the leading …

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IAB Europe Releases Full 2019 AdEx Benchmark Report

IAB Europe Releases Full 2019 AdEx Benchmark Report

DETAILS ALL FACTORS CONTRIBUTING TO 12.3% ANNUAL GROWTH INCLUDES MARKET BREAKOUTS FOR SOCIAL AD SPEND …

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