Blog Archive

Programmatic Advertising 2018 – 29.11.2018 – Copenhagen

The one-day IAB Denmark Programmatic Advertising conference brings together buyers, sellers and tech platforms to …

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IAB Europe Webinar Recording: Digital Transformation – the what, the why, the how

This webinar aimed to answer three vital questions tied to digital transformation: what it is, …

IAB Europe Webinar Recording: Digital Transformation – the what, the why, the how Read More »

Member report: TV Key Facts 2018

RTL AdConnect and RTL Group publish the 25th edition of TV (Total Video) Key Facts, an …

Member report: TV Key Facts 2018 Read More »

ATS Berlin 2018

Tuesday, November 6 ASTOR Film Lounge, Kurfürstendamm 225, 10719 Berlin, Germany ExchangeWire’s global conference series …

ATS Berlin 2018 Read More »

Member webinar recording: How Cross-Device Measurement Actually Works – And Why You Need It.

Join Criteo and IAB Europe as we look into the current landscape of cross-channel measurement, …

Member webinar recording: How Cross-Device Measurement Actually Works – And Why You Need It. Read More »

Digital Transformation: a journey rather than a destination

I will preface this by confessing that I am no expert on digital transformation. For …

Digital Transformation: a journey rather than a destination Read More »

IAB Europe Webinar: Research Awards Winners – Consumer Behaviour and Media Planning – Wednesday 17 October 15.00 CEST / 14.00 BST

Join this webinar to gain insight into best practice in consumer behaviour research and media …

IAB Europe Webinar: Research Awards Winners – Consumer Behaviour and Media Planning – Wednesday 17 October 15.00 CEST / 14.00 BST Read More »

IAB Europe GIG: Working Paper on Controller – Processor Criteria

This working paper on controller and processor definitions has been prepared by the members of …

IAB Europe GIG: Working Paper on Controller – Processor Criteria Read More »

Guest blog: Quality and Viewability – an Advertiser Perspective Is this Blind Man’s Bluff?

By Pinar Erdal, Customer Lifecycle Executive, Turk Telekom The media landscape is shifting to a digital …

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IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

INDUSTRY EXPERTS COLLABORATE FOR PAN-EUROPEAN DEFINITIONS 24th July 2020, Brussels, Belgium: IAB Europe, the leading …

IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’ Read More »

IAB Europe Releases Full 2019 AdEx Benchmark Report

IAB Europe Releases Full 2019 AdEx Benchmark Report

DETAILS ALL FACTORS CONTRIBUTING TO 12.3% ANNUAL GROWTH INCLUDES MARKET BREAKOUTS FOR SOCIAL AD SPEND …

IAB Europe Releases Full 2019 AdEx Benchmark Report Read More »

Marketing Professionals Urge Apple to Adopt Standards Promoting Interoperability and More Predictable User Privacy

Marketing Professionals Urge Apple to Adopt Standards Promoting Interoperability and More Predictable User Privacy

Following Apple’s announcement that it has decided to maintain IDFA and extend its influence on …

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IAB Europe releases annual Attitudes to Digital Video Advertising Report

IAB Europe releases annual Attitudes to Digital Video Advertising Report

Digital Video Key Channel for Brand Building and Driving Sales Addressable and Connected TV earmarked …

IAB Europe releases annual Attitudes to Digital Video Advertising Report Read More »

Xandr and IAB Europe Release Connected TV Insider Report

Xandr and IAB Europe Release Connected TV Insider Report

CTV ADVERTISING SHOWS PROMISE IN EUROPE London, June 18, 2020 – Xandr, AT&T’s advanced advertising …

Xandr and IAB Europe Release Connected TV Insider Report Read More »

IAB Europe Releases a Buyer’s Guide To Connected TV

IAB Europe Releases a Buyer’s Guide To Connected TV

AUTHORED BY INDUSTRY LEADERS FROM ACROSS EUROPE PROVIDES FIRST EUROPEAN-LEVEL DEFINITIONS FOR CONNECTED TV 17th …

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IAB Europe’s Transparency & Consent Framework (TCF) Announces New Governance Board & Upcoming Elections

IAB Europe’s Transparency & Consent Framework (TCF) Announces New Governance Board & Upcoming Elections

INTERESTED STAKEHOLDERS TO APPLY BY 19 JUNE 2020. Brussels, Belgium, 11 June 2020. IAB Europe …

IAB Europe’s Transparency & Consent Framework (TCF) Announces New Governance Board & Upcoming Elections Read More »

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Winners announced for Europe’s prestigious MIXX Awards and Research Awards 2020

We are delighted to announce the 2020 winners for our prestigious MIXX Awards Europe and …

Winners announced for Europe’s prestigious MIXX Awards and Research Awards 2020 Read More »

IAB Europe AdEx Benchmark 2019 Study reveals European Digital Advertising Market Exceeds €64bn in 2019

IAB Europe AdEx Benchmark 2019 Study reveals European Digital Advertising Market Exceeds €64bn in 2019

EUROPEAN DIGITAL ADVERTISING MARKET EXCEEDS €64BN IN 2019 MARKET FORECASTS FOR 2020 SHOW THAT DIGITAL …

IAB Europe AdEx Benchmark 2019 Study reveals European Digital Advertising Market Exceeds €64bn in 2019 Read More »

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Shortlist of finalists announced for Europe’s leading Digital Advertising and Research Awards!

We are delighted to announce the shortlist of finalists for our prestigious MIXX Awards Europe …

Shortlist of finalists announced for Europe’s leading Digital Advertising and Research Awards! Read More »