Blog Archive

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First results of AdEx Benchmark 2014 presented at Interact

European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth …

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IAB Europe 2015 Research Awards winners

The winners were announced last night at the gala dinner held as part of IAB …

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Shortlist of finalists announced for IAB Europe’s Research Awards 2015

Brussels, 7 May 2015 – IAB Europe is delighted to announce the shortlist of finalists …

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Ensuring Europe’s future data protection regime is aligned to a bold Digital Single Market strategy

The Industry Coalition for Data Protection (ICDP) looks forward to the publication of the European …

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IAB Europe launches Mobile Brand Builders

The Mobile Brand Builders are a suite of five mobile brand advertising formats which offers …

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IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum

Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs IAB Europe has published …

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Online behavioural advertising self-regulatory programme gains traction across Europe in 2014

2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater …

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New IAB Europe Library illustrates effectiveness of digital for branding campaigns

IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more …

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Mobile is unlocking new advertising budgets

The IAB Agency Snapshot study gives a real insight into the current knowledge of mobile …

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IAB Europe publishes Viewable Impressions White Paper

IAB Europe has published a White Paper on viewable impressions today as an important step …

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