Blog Archive

Startup Stock Photos

Data Protection deal is a setback for Europe’s digital economy

The political deal struck on Europe’s future data protection law is bad news for consumers …

Data Protection deal is a setback for Europe’s digital economy Read More »

iphone-926235_1280

Online advertising is driven by display in H1 2015 to a total of €16bn, IAB Europe report reveals

Online advertising grew 9.7% on a like-for-like basis to a value of €16bn for the …

Online advertising is driven by display in H1 2015 to a total of €16bn, IAB Europe report reveals Read More »

computer-767776_1280

Europe’s booming online ad industry accounts for 1.4 million jobs and € 100 billion of Gross Value

Online advertising has expanded from a nascent industry into a powerhouse over the past decade …

Europe’s booming online ad industry accounts for 1.4 million jobs and € 100 billion of Gross Value Read More »

stairs-918735_1280

IAB Europe Report: How online advertising enables the digital economy of the future

Online advertising is a key driver of the European digital economy that promotes business and …

IAB Europe Report: How online advertising enables the digital economy of the future Read More »

castle-979597_640

New framework for transatlantic data transfers needed in wake of Schrems judgment

Following today’s judgment of the CJEU in Case C-362/14 Maximilian Schrems v Data Protection Commissioner …

New framework for transatlantic data transfers needed in wake of Schrems judgment Read More »

stock-exchange-911612_640

European Programmatic Market increases 70.5% to €3.65bn in 2014

At Dmexco 2015, IAB Europe announced that that the total programmatic display advertising market in Europe …

European Programmatic Market increases 70.5% to €3.65bn in 2014 Read More »

ui-771829_1280

Brands get to grips with mobile, but apps need further development

Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking …

Brands get to grips with mobile, but apps need further development Read More »

mobile-616012_1280

Industry leaders join IAB Europe to support continued expansion of policy and industry promotion programmes

Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking …

Industry leaders join IAB Europe to support continued expansion of policy and industry promotion programmes Read More »

ipad-820272_1280

Programmatic display advertising set to rise in Europe

 The new IAB Europe Attitudes towards Programmatic Advertising report reveals that purchases of digital display …

Programmatic display advertising set to rise in Europe Read More »

iphone-926663_1280

Digital advertising spend edges closer to TV-IAB Europe AdEx Benchmark 2014 Full Report reveals 11.8% increase outperforming 3.0% EU GDP growth

The report is a comprehensive perspective of online advertising spend across Europe which is growing …

Digital advertising spend edges closer to TV-IAB Europe AdEx Benchmark 2014 Full Report reveals 11.8% increase outperforming 3.0% EU GDP growth Read More »