Interactive Advertising Bureau

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Member Guest Post with Comscore - The Future of Contextual CTV Targeting is Now

Lauren Wakefield
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15/06/2021
In this week's member-guest blog post, we hear from Rachel Gantz, General Manager, Activation at Comscore as she shares why […]

Member Guest Post with IAB Romania - Harnessing & Understanding the Audio Economy - the Need for Meaningful Content

Lauren Wakefield
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08/06/2021
In this week's member-guest blog post, we caught up with IAB Romania's Director Executive, Ioana Anecu on Clubhouse, the new […]

IAB Europe, TCF and NOYB’s War On Cookie Banners

Helen Mussard
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04/06/2021
This week's guest editor for the IAB Europe blog is IAB Europe's Legal Director, Filip Sedefov.  At IAB Europe, Filip […]

Interact Online 2021 - Event Wrap-Up

Lauren Wakefield
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03/06/2021
On 25th - 27th May 2021, IAB Europe hosted its flagship event live and online for all to see.  The […]

Interact Online 2021 - Industry Initiatives Highlights & Videos

Lauren Wakefield
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03/06/2021
On 25th May 2021, IAB Europe’s flagship event, Interact Online, kicked off with an afternoon dedicated to Industry Initiatives.  Featuring […]

Interact Online 2021 - Policy & Data Protection Highlights & Videos

Lauren Wakefield
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03/06/2021
On 26th May 2021, IAB Europe’s flagship event, Interact Online, dived into an afternoon that focused on Policy & Data […]

Interact Online 2021 - Standards & Frameworks Highlights & Videos

Lauren Wakefield
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03/06/2021
On 27th May 2021, IAB Europe’s flagship event, Interact Online, concluded with an afternoon that explored Standards & Frameworks, as […]

Member Guest Post with Didomi - How to Prepare for a Cookieless Future? It's Time to Make Privacy Positive

Lauren Wakefield
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03/06/2021
In this week's member-guest post, we hear from Amy Arnell, Content Marketing Specialist at Didomi, as she discusses preparing for […]

IAB Europe & TikTok Release A Buyer’s Guide to Creator Marketing

Helen Mussard
|
27/05/2021
Since the emergence of commerce, advertisers have harnessed the power of influence to persuade consumers to follow their brand and […]
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