Blog Archive

Member blog: Who can make video buying simpler?

James Oyedele, Programmatic Solutions Lead, Adform The video marketplace remains a tricky environment to navigate. …

Member blog: Who can make video buying simpler? Read More »

Member blog: Turning Legacy TV Roads into Programmatic Superhighways

Author: Kyra Steegs, Senior Director Video, Improve Digital  Contributor: Shivara ten Berge, Product Consultant TV Inventory & Data Trading, MediaKind  …

Member blog: Turning Legacy TV Roads into Programmatic Superhighways Read More »

Member blog: Quality and Viewability blog series: What is quality media and why is it important?

In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives …

Member blog: Quality and Viewability blog series: What is quality media and why is it important? Read More »

IAB Europe Webinar: European Viewability Initiative for publishers – Monday 10 December at 15.00 CET / 14.00 GMT

The European Authority (the operating division of the European Viewability Initiative, resourced by IAB Europe …

IAB Europe Webinar: European Viewability Initiative for publishers – Monday 10 December at 15.00 CET / 14.00 GMT Read More »

IAB Europe webinar recording: MIXX Awards Europe 2018 Winners – Delivering Effective Digital Advertising Campaigns

  This complimentary webinar showcased some of the winners of the MIXX Awards Europe 2018 …

IAB Europe webinar recording: MIXX Awards Europe 2018 Winners – Delivering Effective Digital Advertising Campaigns Read More »

BBC and Essence for FT

The BBC and Essence efficiently drove subscriptions for the FT using DoubleClick’s Programmatic Guaranteed with …

BBC and Essence for FT Read More »

Event recording: IAB Europe Virtual Programmatic Day H2 2018 

The Virtual Programmatic Day H2 2018 brought together industry experts and thought-leaders to explore the …

Event recording: IAB Europe Virtual Programmatic Day H2 2018  Read More »

Member blog: Capital Communication

Abbie Clement, Head of Content, iubenda In this article, Abbie Clement, Head of Content at …

Member blog: Capital Communication Read More »

IAB Europe Report: Human Capital in the Digital Environment 2018

The first edition of the IAB Europe Human Capital in the Digital Environment Report highlights …

IAB Europe Report: Human Capital in the Digital Environment 2018 Read More »

IAB Europe Releases a Buyer’s Guide to Digital Audio

IAB Europe Releases a Buyer’s Guide to Digital Audio

Authored by Industry Leaders from Across Europe Provides Valuable Insights To The Digital Audio Advertising …

IAB Europe Releases a Buyer’s Guide to Digital Audio Read More »

IAB Europe Releases a Guide to Programmatic Out of Home Advertising 

IAB Europe Releases a Guide to Programmatic Out of Home Advertising 

AUTHORED BY INDUSTRY EXPERTS FROM ACROSS EUROPE TO SHARE BEST PRACTICES AND CAMPAIGN CONSIDERATIONS AIMS …

IAB Europe Releases a Guide to Programmatic Out of Home Advertising  Read More »

IAB Europe comments on Belgian DPA report

IAB Europe comments on Belgian DPA report

IAB Europe has been informed by the Belgian data protection authority, the APD, that it …

IAB Europe comments on Belgian DPA report Read More »

IAB Europe Releases New Programmatic Advertising Research to Reveal Market Size, Drivers and Barriers.

IAB Europe Releases New Programmatic Advertising Research to Reveal Market Size, Drivers and Barriers.

Programmatic Advertising Revenue grew by 23% in 2019 to €23bn. Attitudes to Programmatic Study 2020 …

IAB Europe Releases New Programmatic Advertising Research to Reveal Market Size, Drivers and Barriers. Read More »

Digital Advertising Industry Warns Against Misguided EU Regulation

Digital Advertising Industry Warns Against Misguided EU Regulation

29th September, Brussels, Belgium: The European digital advertising industry has warned against regulation in the Digital …

Digital Advertising Industry Warns Against Misguided EU Regulation Read More »

IAB Europe Releases Industry Guide to Supply Path Optimisation (SPO)

IAB Europe Releases Industry Guide to Supply Path Optimisation (SPO)

CALL TO ACTION FOR ALL STAKEHOLDERS TO ADOPT SPO AS A CORE BUSINESS FUNCTION 9th …

IAB Europe Releases Industry Guide to Supply Path Optimisation (SPO) Read More »

IAB Europe: Market Is Ready For The Transparency & Consent Framework (TCF) v2.0 Switchover On 15th August

IAB Europe: Market Is Ready For The Transparency & Consent Framework (TCF) v2.0 Switchover On 15th August

OVER 500 VENDORS AND 70 CMPs WILL WORK WITH TCF v2.0 12th August 2020, Brussels, …

IAB Europe: Market Is Ready For The Transparency & Consent Framework (TCF) v2.0 Switchover On 15th August Read More »

IAB Europe In Partnership With IAB Tech Lab Launches IAB Privacy Lab

IAB Europe In Partnership With IAB Tech Lab Launches IAB Privacy Lab

NEW PRIVACY SERVICES & SOLUTIONS FOR NATIONAL IABS 6th August 2020, Brussels, Belgium: IAB Europe, …

IAB Europe In Partnership With IAB Tech Lab Launches IAB Privacy Lab Read More »

IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

INDUSTRY EXPERTS COLLABORATE FOR PAN-EUROPEAN DEFINITIONS 24th July 2020, Brussels, Belgium: IAB Europe, the leading …

IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’ Read More »

IAB Europe Releases Full 2019 AdEx Benchmark Report

IAB Europe Releases Full 2019 AdEx Benchmark Report

DETAILS ALL FACTORS CONTRIBUTING TO 12.3% ANNUAL GROWTH INCLUDES MARKET BREAKOUTS FOR SOCIAL AD SPEND …

IAB Europe Releases Full 2019 AdEx Benchmark Report Read More »