Blog Archive

IAB Europe Webinar: Digital Transformation – the what, the why, the how – 1 PM BST / 2 PM CEST October 9

This webinar aims to answer three vital questions tied to digital transformation: what it is, …

IAB Europe Webinar: Digital Transformation – the what, the why, the how – 1 PM BST / 2 PM CEST October 9 Read More »

IAB Europe Report: European Programmatic Market Sizing 2017

The European Programmatic Market Sizing Report produced in collaboration with IHS Markit reveals that the …

IAB Europe Report: European Programmatic Market Sizing 2017 Read More »

IAB Europe Report: Attitudes to Programmatic Advertising 2018

The IAB Europe Attitudes to Programmatic Advertising Report shows that advertisers continue to demand transparency, greater …

IAB Europe Report: Attitudes to Programmatic Advertising 2018 Read More »

IAB Europe Webinar Recording: Digital Brand Advertising and Measurement

Watch this recording in which we share and explore the findings of the latest IAB …

IAB Europe Webinar Recording: Digital Brand Advertising and Measurement Read More »

The IAB Europe Transparency & Consent Framework: CMP Factsheet

The IAB Europe Transparency and Consent Framework is the global cross-industry effort to help publishers, …

The IAB Europe Transparency & Consent Framework: CMP Factsheet Read More »

Member blog: Let’s get as excited about human intelligence as we do about AI

By John Wittesaele, President, Xaxis EMEA Xaxis recently competed a research project, in association with …

Member blog: Let’s get as excited about human intelligence as we do about AI Read More »

Member webinar: How Cross-Device Measurement Actually Works – And Why You Need It.

DATE: Thursday, 20 September 2018 TIME: 12PM (CET) / 11AM (GMT) Join Criteo and IAB Europe as …

Member webinar: How Cross-Device Measurement Actually Works – And Why You Need It. Read More »

IAB Europe Supply Chain Transparency Guide

The aim of the IAB Europe Supply Chain Transparency Guide is to improve transparency in the digital advertising …

IAB Europe Supply Chain Transparency Guide Read More »

IAB Europe Interact 2018 – Randall Rothenberg: Direct to Consumer. An evolution in how consumer brands create and extract value

Held in Milan on 23-24 May 2018, IAB Europe’s annual conference Interact was a great opportunity for Randall …

IAB Europe Interact 2018 – Randall Rothenberg: Direct to Consumer. An evolution in how consumer brands create and extract value Read More »

IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

INDUSTRY EXPERTS COLLABORATE FOR PAN-EUROPEAN DEFINITIONS 24th July 2020, Brussels, Belgium: IAB Europe, the leading …

IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’ Read More »

IAB Europe Releases Full 2019 AdEx Benchmark Report

IAB Europe Releases Full 2019 AdEx Benchmark Report

DETAILS ALL FACTORS CONTRIBUTING TO 12.3% ANNUAL GROWTH INCLUDES MARKET BREAKOUTS FOR SOCIAL AD SPEND …

IAB Europe Releases Full 2019 AdEx Benchmark Report Read More »

Marketing Professionals Urge Apple to Adopt Standards Promoting Interoperability and More Predictable User Privacy

Marketing Professionals Urge Apple to Adopt Standards Promoting Interoperability and More Predictable User Privacy

Following Apple’s announcement that it has decided to maintain IDFA and extend its influence on …

Marketing Professionals Urge Apple to Adopt Standards Promoting Interoperability and More Predictable User Privacy Read More »

IAB Europe releases annual Attitudes to Digital Video Advertising Report

IAB Europe releases annual Attitudes to Digital Video Advertising Report

Digital Video Key Channel for Brand Building and Driving Sales Addressable and Connected TV earmarked …

IAB Europe releases annual Attitudes to Digital Video Advertising Report Read More »

Xandr and IAB Europe Release Connected TV Insider Report

Xandr and IAB Europe Release Connected TV Insider Report

CTV ADVERTISING SHOWS PROMISE IN EUROPE London, June 18, 2020 – Xandr, AT&T’s advanced advertising …

Xandr and IAB Europe Release Connected TV Insider Report Read More »

IAB Europe Releases a Buyer’s Guide To Connected TV

IAB Europe Releases a Buyer’s Guide To Connected TV

AUTHORED BY INDUSTRY LEADERS FROM ACROSS EUROPE PROVIDES FIRST EUROPEAN-LEVEL DEFINITIONS FOR CONNECTED TV 17th …

IAB Europe Releases a Buyer’s Guide To Connected TV Read More »

IAB Europe’s Transparency & Consent Framework (TCF) Announces New Governance Board & Upcoming Elections

IAB Europe’s Transparency & Consent Framework (TCF) Announces New Governance Board & Upcoming Elections

INTERESTED STAKEHOLDERS TO APPLY BY 19 JUNE 2020. Brussels, Belgium, 11 June 2020. IAB Europe …

IAB Europe’s Transparency & Consent Framework (TCF) Announces New Governance Board & Upcoming Elections Read More »

IAB Awards Banner 1170x270

Winners announced for Europe’s prestigious MIXX Awards and Research Awards 2020

We are delighted to announce the 2020 winners for our prestigious MIXX Awards Europe and …

Winners announced for Europe’s prestigious MIXX Awards and Research Awards 2020 Read More »

IAB Europe AdEx Benchmark 2019 Study reveals European Digital Advertising Market Exceeds €64bn in 2019

IAB Europe AdEx Benchmark 2019 Study reveals European Digital Advertising Market Exceeds €64bn in 2019

EUROPEAN DIGITAL ADVERTISING MARKET EXCEEDS €64BN IN 2019 MARKET FORECASTS FOR 2020 SHOW THAT DIGITAL …

IAB Europe AdEx Benchmark 2019 Study reveals European Digital Advertising Market Exceeds €64bn in 2019 Read More »

IAB Awards Shortlist 1170x270

Shortlist of finalists announced for Europe’s leading Digital Advertising and Research Awards!

We are delighted to announce the shortlist of finalists for our prestigious MIXX Awards Europe …

Shortlist of finalists announced for Europe’s leading Digital Advertising and Research Awards! Read More »