Interactive Advertising Bureau

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Member Guest Post with Xandr - The Free Internet Conundrum

Lauren Wakefield
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06/04/2021
In this week's member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, as she shares her thoughts […]

Member Guest Post with Samsung Ads - Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

Lauren Wakefield
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29/03/2021
In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, as he shares new exclusive […]

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

Helen Mussard
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25/03/2021
IAB Europe works to produce relevant guidance on the implementation of EU privacy and data protection rules applicable in the […]

Member Guest Blog with Freewheel - The Programmatic Paradox

Lauren Wakefield
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23/03/2021
This week, we caught up with Emmanuel Josserand, Senior Director Agency, Brand and Industry Relations at Freewheel and Lead for […]

Member Guest Blog with Didomi - The Rise of CTV Advertising Should Not Sacrifice Consumer Privacy

Lauren Wakefield
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18/03/2021
In this week's member guest blog post, we welcome Tamara Nordberg, Product Marketing Manager at Didomi as she explores the […]

Just One Month To Go! Have You Entered Europe's Leading Creative & Research Awards?

Helen Mussard
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17/03/2021
The final deadline is Friday 16th April. Have you produced an outstanding campaign or research project over the last year? […]

Member Guest Blog with Admitad - It’s All About Data, Is the Advertising Industry Prepared?

Lauren Wakefield
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10/03/2021
In this week's member guest blog post, we welcome Igor Gubin, Region Manager, Europe for Admitad, as he shares key […]

IAB Europe, European National IABs to Engage in Structured Dialogue with Google on Last Week’s Google Ads Announcement

Helen Mussard
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08/03/2021
Brussels, 8 March 2021 – Google today agreed to IAB Europe's request to engage in a dialogue on the announcement […]

Creating Transparency in the Programmatic Supply Chain

Lauren Wakefield
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04/03/2021
It’s impossible to think of the programmatic supply chain without thinking of transparency. No matter which stakeholder group you are […]
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