Blog Archive

Member blog: Who can make video buying simpler?

James Oyedele, Programmatic Solutions Lead, Adform The video marketplace remains a tricky environment to navigate. …

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Guest blog: Programmatic Advertising for SMEs

According to the World Bank, small and medium enterprises (SMEs) account for about 90% of …

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Member blog: Turning Legacy TV Roads into Programmatic Superhighways

Author: Kyra Steegs, Senior Director Video, Improve Digital  Contributor: Shivara ten Berge, Product Consultant TV Inventory & Data Trading, MediaKind  …

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Member blog: Quality and Viewability blog series: What is quality media and why is it important?

In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives …

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IAB Europe webinar recording: MIXX Awards Europe 2018 Winners – Delivering Effective Digital Advertising Campaigns

  This complimentary webinar showcased some of the winners of the MIXX Awards Europe 2018 …

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IAB Europe Webinar: European Viewability Initiative for publishers – Monday 10 December at 15.00 CET / 14.00 GMT

The European Authority (the operating division of the European Viewability Initiative, resourced by IAB Europe …

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Event recording: IAB Europe Virtual Programmatic Day H2 2018 

The Virtual Programmatic Day H2 2018 brought together industry experts and thought-leaders to explore the …

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BBC and Essence for FT

The BBC and Essence efficiently drove subscriptions for the FT using DoubleClick’s Programmatic Guaranteed with …

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Member blog: Capital Communication

Abbie Clement, Head of Content, iubenda In this article, Abbie Clement, Head of Content at …

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IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

INDUSTRY EXPERTS COLLABORATE FOR PAN-EUROPEAN DEFINITIONS 24th July 2020, Brussels, Belgium: IAB Europe, the leading …

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IAB Europe Releases Full 2019 AdEx Benchmark Report

IAB Europe Releases Full 2019 AdEx Benchmark Report

DETAILS ALL FACTORS CONTRIBUTING TO 12.3% ANNUAL GROWTH INCLUDES MARKET BREAKOUTS FOR SOCIAL AD SPEND …

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Marketing Professionals Urge Apple to Adopt Standards Promoting Interoperability and More Predictable User Privacy

Marketing Professionals Urge Apple to Adopt Standards Promoting Interoperability and More Predictable User Privacy

Following Apple’s announcement that it has decided to maintain IDFA and extend its influence on …

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IAB Europe releases annual Attitudes to Digital Video Advertising Report

IAB Europe releases annual Attitudes to Digital Video Advertising Report

Digital Video Key Channel for Brand Building and Driving Sales Addressable and Connected TV earmarked …

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Xandr and IAB Europe Release Connected TV Insider Report

Xandr and IAB Europe Release Connected TV Insider Report

CTV ADVERTISING SHOWS PROMISE IN EUROPE London, June 18, 2020 – Xandr, AT&T’s advanced advertising …

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IAB Europe Releases a Buyer’s Guide To Connected TV

IAB Europe Releases a Buyer’s Guide To Connected TV

AUTHORED BY INDUSTRY LEADERS FROM ACROSS EUROPE PROVIDES FIRST EUROPEAN-LEVEL DEFINITIONS FOR CONNECTED TV 17th …

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IAB Europe’s Transparency & Consent Framework (TCF) Announces New Governance Board & Upcoming Elections

IAB Europe’s Transparency & Consent Framework (TCF) Announces New Governance Board & Upcoming Elections

INTERESTED STAKEHOLDERS TO APPLY BY 19 JUNE 2020. Brussels, Belgium, 11 June 2020. IAB Europe …

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Winners announced for Europe’s prestigious MIXX Awards and Research Awards 2020

We are delighted to announce the 2020 winners for our prestigious MIXX Awards Europe and …

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IAB Europe AdEx Benchmark 2019 Study reveals European Digital Advertising Market Exceeds €64bn in 2019

IAB Europe AdEx Benchmark 2019 Study reveals European Digital Advertising Market Exceeds €64bn in 2019

EUROPEAN DIGITAL ADVERTISING MARKET EXCEEDS €64BN IN 2019 MARKET FORECASTS FOR 2020 SHOW THAT DIGITAL …

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Shortlist of finalists announced for Europe’s leading Digital Advertising and Research Awards!

We are delighted to announce the shortlist of finalists for our prestigious MIXX Awards Europe …

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