Blog Archive

The Current State of the Programmatic Advertising Market

On the 15th March, IAB Europe hosted its ‘Network Next’ Meeting to bring all National …

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IAB Europe statement on the Opinion of Advocate General Szpunar in Case C-673/17 Planet49 GmbH

IAB Europe has taken note of the Advocate General’s opinion in Case C-673/17 Planet 49. As …

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ATS Paris, Madrid, London, and Berlin

ExchangeWire is one of the leading digital publications for delivering global data and insight on Marketing …

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Guest blog: State of advertising data market

by Maciej Sawa, CEO, OnAudience.com from CloudTechnologies Group Programmatic advertising is growing rapidly all over the …

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Member blog: Consumers want more TV but they don’t care which screen

by Martin O’Boyle, Managing Director of Partnerships PMX, Publicis Media Over the last 10 years, …

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Member research: Driving strong business growth through data-driven marketing transformation

This article was originally published here New research from Boston Consulting Group (BCG), commissioned by …

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Stating Facts: OpenRTB and GDPR. The Two Do Work Together!

IAB Europe would like to address the recent complaints filed against IAB Tech Lab’s OpenRTB …

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d3con – 3 April, Hamburg – IAB Europe readers get 10% off

d3con is the world’s largest programmatic event with 1500 attendees on April 3rd in Hamburg. …

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Member blog: Digital advertising opportunities for 2019

By Victoria Chappell, Senior Marketing Director, EMEA, Integral Ad Science Digital advertising is a change …

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IAB Europe Releases a Buyer’s Guide to Digital Audio

IAB Europe Releases a Buyer’s Guide to Digital Audio

Authored by Industry Leaders from Across Europe Provides Valuable Insights To The Digital Audio Advertising …

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IAB Europe Releases a Guide to Programmatic Out of Home Advertising 

IAB Europe Releases a Guide to Programmatic Out of Home Advertising 

AUTHORED BY INDUSTRY EXPERTS FROM ACROSS EUROPE TO SHARE BEST PRACTICES AND CAMPAIGN CONSIDERATIONS AIMS …

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IAB Europe comments on Belgian DPA report

IAB Europe comments on Belgian DPA report

IAB Europe has been informed by the Belgian data protection authority, the APD, that it …

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IAB Europe Releases New Programmatic Advertising Research to Reveal Market Size, Drivers and Barriers.

IAB Europe Releases New Programmatic Advertising Research to Reveal Market Size, Drivers and Barriers.

Programmatic Advertising Revenue grew by 23% in 2019 to €23bn. Attitudes to Programmatic Study 2020 …

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Digital Advertising Industry Warns Against Misguided EU Regulation

Digital Advertising Industry Warns Against Misguided EU Regulation

29th September, Brussels, Belgium: The European digital advertising industry has warned against regulation in the Digital …

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IAB Europe Releases Industry Guide to Supply Path Optimisation (SPO)

IAB Europe Releases Industry Guide to Supply Path Optimisation (SPO)

CALL TO ACTION FOR ALL STAKEHOLDERS TO ADOPT SPO AS A CORE BUSINESS FUNCTION 9th …

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IAB Europe: Market Is Ready For The Transparency & Consent Framework (TCF) v2.0 Switchover On 15th August

IAB Europe: Market Is Ready For The Transparency & Consent Framework (TCF) v2.0 Switchover On 15th August

OVER 500 VENDORS AND 70 CMPs WILL WORK WITH TCF v2.0 12th August 2020, Brussels, …

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IAB Europe In Partnership With IAB Tech Lab Launches IAB Privacy Lab

IAB Europe In Partnership With IAB Tech Lab Launches IAB Privacy Lab

NEW PRIVACY SERVICES & SOLUTIONS FOR NATIONAL IABS 6th August 2020, Brussels, Belgium: IAB Europe, …

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IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

INDUSTRY EXPERTS COLLABORATE FOR PAN-EUROPEAN DEFINITIONS 24th July 2020, Brussels, Belgium: IAB Europe, the leading …

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IAB Europe Releases Full 2019 AdEx Benchmark Report

IAB Europe Releases Full 2019 AdEx Benchmark Report

DETAILS ALL FACTORS CONTRIBUTING TO 12.3% ANNUAL GROWTH INCLUDES MARKET BREAKOUTS FOR SOCIAL AD SPEND …

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