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Blog Archive

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European publishers, the digital advertising industry and direct marketers have expressed serious concerns about the ePrivacy Directive review

On 22 December 2016, European publishers (EMMA, ENPA, EPC, NME), the digital advertising industry (IAB Europe), direct marketers (FEDMA), advertisers (WFA) and advertising agencies (EACA) called on Mr Andrus Ansip, Vice-President of the European Commission European Commission and Mr Günther H. Oettinger, Commissioner for the Digital Economy & Society European Commission to express serious concerns …

European publishers, the digital advertising industry and direct marketers have expressed serious concerns about the ePrivacy Directive review Read More »

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Member News: IAB UK appoints Jon Mew as CEO

London, 5 January 2017. The Internet Advertising Bureau UK has named Jon Mew as its new chief executive. Mew has been the IAB’s Chief Operating Officer since September 2014. He joined in November 2008 as the first Head of Mobile, before moving into the role of Director of Mobile and Operations which involved merging mobile …

Member News: IAB UK appoints Jon Mew as CEO Read More »

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IAB Europe White Paper: Native Advertising and Content Marketing

Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. Combine this fact with the increasing use of ad blocking tools and the challenge becomes even more real and indeed some audiences have become unreachable via advertising. These contemporary challenges have meant that engaging formats and creativity have become …

IAB Europe White Paper: Native Advertising and Content Marketing Read More »

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How to Comply with EU Rules Applicable to Online Native Advertising

IAB Europe has prepared Guidance on how to comply with EU rules applicable to online native advertising and content-based advertising. The legal obligations surrounding online native advertising can be confusing and difficult to find, as the rules are contained in two EU Directives which have subsequently been taken up into national law. The Guidance first …

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Online advertising driven by mobile in H1 2016 to €18.6bn, latest AdEx Benchmark study reveals

Brussels 23 November –  IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2016 study. The data reveals that online advertising grew 13.4% to €18.6bn for the first half of 2016 from €16.4bn in H1 2015 and is expected to continue double-digit growth for the full year of 2016. The …

Online advertising driven by mobile in H1 2016 to €18.6bn, latest AdEx Benchmark study reveals Read More »

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European publishers urge European Commission to recognise importance of digital advertising in review of the ePrivacy Directive

Brussels, 23 November 2016 –  With media independence a hot topic across Europe and around the world, European publishers today called on the Juncker Commission to ensure that future “ePrivacy” rules do not needlessly deprive them of a critical revenue stream as they manage the difficult transitional to digital. The publishers are concerned that the …

European publishers urge European Commission to recognise importance of digital advertising in review of the ePrivacy Directive Read More »

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IAB Europe White Paper: Using Data Effectively in Programmatic

An updated version of this white paper with GDPR considerations is available here Consumers are using an ever-increasing variety of channels and touch points across media to shop and to consume content. The interactions and behaviours across these touch points; online video, news and information sites, social media, gaming, to name a few, create myriad …

IAB Europe White Paper: Using Data Effectively in Programmatic Read More »

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EDAA enhances transparency and user control for online video advertising

Brussels, 14 November 2016 – Today, the European Interactive Digital Advertising Alliance (EDAA) launches new guidelines to enhance transparency and user control for online video advertising. EDAA is responding to the distinct technical challenges video advertising presents, compared to the more traditional browser-delivered advertisements, in providing enhanced notice and choice for consumers with regards to …

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Advertisers and agencies demand branding metrics for digital video advertising, new IAB Europe survey shows

Brussels, 9th November 2016 – Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding KPIs and away from the click, the first IAB Europe Attitudes to Digital Video Advertising survey reveals. Based on a survey of more than 650 advertisers, agencies and publishers from across 31 markets, the study provides clarity …

Advertisers and agencies demand branding metrics for digital video advertising, new IAB Europe survey shows Read More »

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IAB Europe Panel @RTA Summit – Current State of Programmatic, Market Size and Growth – November 9th, 9AM

Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit will delve deeper into the main drivers, whilst showcasing best practices of the rapidly evolving programmatic landscape. More info on the event and registration here. IAB Europe is proudly organising a panel at this event and will …

IAB Europe Panel @RTA Summit – Current State of Programmatic, Market Size and Growth – November 9th, 9AM Read More »