Blog Archive

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IAB Europe Press release: Proposed ePrivacy Regulation Fails To Improve Cookie Rules

Brussels, 10 January 2017 – The Interactive Advertising Bureau Europe (IAB Europe) is dismayed by the …

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European publishers, the digital advertising industry and direct marketers have expressed serious concerns about the ePrivacy Directive review

On 22 December 2016, European publishers (EMMA, ENPA, EPC, NME), the digital advertising industry (IAB …

European publishers, the digital advertising industry and direct marketers have expressed serious concerns about the ePrivacy Directive review Read More »

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Member News: IAB UK appoints Jon Mew as CEO

London, 5 January 2017. The Internet Advertising Bureau UK has named Jon Mew as its …

Member News: IAB UK appoints Jon Mew as CEO Read More »

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IAB Europe White Paper: Native Advertising and Content Marketing

Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each …

IAB Europe White Paper: Native Advertising and Content Marketing Read More »

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How to Comply with EU Rules Applicable to Online Native Advertising

IAB Europe has prepared Guidance on how to comply with EU rules applicable to online …

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European publishers urge European Commission to recognise importance of digital advertising in review of the ePrivacy Directive

Brussels, 23 November 2016 –  With media independence a hot topic across Europe and around …

European publishers urge European Commission to recognise importance of digital advertising in review of the ePrivacy Directive Read More »

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Online advertising driven by mobile in H1 2016 to €18.6bn, latest AdEx Benchmark study reveals

Brussels 23 November –  IAB Europe, in collaboration with IHS Markit, has today published the …

Online advertising driven by mobile in H1 2016 to €18.6bn, latest AdEx Benchmark study reveals Read More »

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IAB Europe White Paper: Using Data Effectively in Programmatic

An updated version of this white paper with GDPR considerations is available here Consumers are …

IAB Europe White Paper: Using Data Effectively in Programmatic Read More »

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EDAA enhances transparency and user control for online video advertising

Brussels, 14 November 2016 – Today, the European Interactive Digital Advertising Alliance (EDAA) launches new …

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Advertisers and agencies demand branding metrics for digital video advertising, new IAB Europe survey shows

Brussels, 9th November 2016 – Buy-side and sell-side digital video advertising strategies mature as measurement …

Advertisers and agencies demand branding metrics for digital video advertising, new IAB Europe survey shows Read More »