Blog Archive

IAB Europe Research Awards 2019 – #TrueSingleSource: gemiusPostBuy&AdReal (Gemius SA)

#TrueSingleSource: gemiusPostBuy&AdReal Gemius SA Awards: Audience Measurement (Winner) Project summary Marketers strive to find one …

IAB Europe Research Awards 2019 – #TrueSingleSource: gemiusPostBuy&AdReal (Gemius SA) Read More »

MIXX Awards Europe Winners 2019 – Freestyle – HBB TV Cross Screen Integration (Mindshare)

Mindshare Freestyle – HBB TV Cross Screen Integration Awards: Programmatic Advertising (Bronze) Campaign summary In …

MIXX Awards Europe Winners 2019 – Freestyle – HBB TV Cross Screen Integration (Mindshare) Read More »

MIXX Awards Europe Winners 2019 – #ThisFoodIsOnMe / #BuMamaBenden (C-Section)

C-Section #ThisFoodIsOnMe Awards: Social Media (Bronze) Campaign summary Turkey is home to the biggest stray …

MIXX Awards Europe Winners 2019 – #ThisFoodIsOnMe / #BuMamaBenden (C-Section) Read More »

MIXX Awards Europe Winners 2019 – Toyota Hybrid Cars Programmatic OOH (Universal McCann)

Universal McCann Toyota Hybrid Cars Programmatic OOH Awards: Programmatic Advertising (Bronze) With no other brand …

MIXX Awards Europe Winners 2019 – Toyota Hybrid Cars Programmatic OOH (Universal McCann) Read More »

MIXX Awards Europe Winners 2019 – Axe – What’s Your Magic? (Mindshare Poland)

Mindshare Poland AXE – WHAT’S YOUR MAGIC? Awards: Social Media (Bronze) Campaign summary We listened …

MIXX Awards Europe Winners 2019 – Axe – What’s Your Magic? (Mindshare Poland) Read More »

MIXX Awards Europe Winners 2019 – Spotify for Brands Virtual Reality House Tour (Spotify)

Spotify Spotify for Brands Virtual Reality House Tour Awards: Virtual and Augmented Reality (Silver) Campaign …

MIXX Awards Europe Winners 2019 – Spotify for Brands Virtual Reality House Tour (Spotify) Read More »

MIXX Awards Europe Winners 2019 – Cornetto Mobile In Love (Mindshare)

Mindshare Cornetto Mobile İn Love Awards: Video Advertising (Bronze) Campaign summary In 2018, a Wattpad …

MIXX Awards Europe Winners 2019 – Cornetto Mobile In Love (Mindshare) Read More »

MIXX Awards Europe Winners 2019 – Painless banking for everybody (MOSQI.TO)

MOSQI.TO Painless banking for everybody Awards: Search Advertising (Silver) MOSQI.TO together with ING Bank Śląski …

MIXX Awards Europe Winners 2019 – Painless banking for everybody (MOSQI.TO) Read More »

IAB Europe Research Awards 2019 – Coop Agile Marketing Mix Modelling (Annalect)

Annalect Coop Agile Marketing Mix Modelling Awards: Advertising Solutions (Winner) and Best Use of Research Budget …

IAB Europe Research Awards 2019 – Coop Agile Marketing Mix Modelling (Annalect) Read More »

IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

INDUSTRY EXPERTS COLLABORATE FOR PAN-EUROPEAN DEFINITIONS 24th July 2020, Brussels, Belgium: IAB Europe, the leading …

IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’ Read More »

IAB Europe Releases Full 2019 AdEx Benchmark Report

IAB Europe Releases Full 2019 AdEx Benchmark Report

DETAILS ALL FACTORS CONTRIBUTING TO 12.3% ANNUAL GROWTH INCLUDES MARKET BREAKOUTS FOR SOCIAL AD SPEND …

IAB Europe Releases Full 2019 AdEx Benchmark Report Read More »

Marketing Professionals Urge Apple to Adopt Standards Promoting Interoperability and More Predictable User Privacy

Marketing Professionals Urge Apple to Adopt Standards Promoting Interoperability and More Predictable User Privacy

Following Apple’s announcement that it has decided to maintain IDFA and extend its influence on …

Marketing Professionals Urge Apple to Adopt Standards Promoting Interoperability and More Predictable User Privacy Read More »

IAB Europe releases annual Attitudes to Digital Video Advertising Report

IAB Europe releases annual Attitudes to Digital Video Advertising Report

Digital Video Key Channel for Brand Building and Driving Sales Addressable and Connected TV earmarked …

IAB Europe releases annual Attitudes to Digital Video Advertising Report Read More »

Xandr and IAB Europe Release Connected TV Insider Report

Xandr and IAB Europe Release Connected TV Insider Report

CTV ADVERTISING SHOWS PROMISE IN EUROPE London, June 18, 2020 – Xandr, AT&T’s advanced advertising …

Xandr and IAB Europe Release Connected TV Insider Report Read More »

IAB Europe Releases a Buyer’s Guide To Connected TV

IAB Europe Releases a Buyer’s Guide To Connected TV

AUTHORED BY INDUSTRY LEADERS FROM ACROSS EUROPE PROVIDES FIRST EUROPEAN-LEVEL DEFINITIONS FOR CONNECTED TV 17th …

IAB Europe Releases a Buyer’s Guide To Connected TV Read More »

IAB Europe’s Transparency & Consent Framework (TCF) Announces New Governance Board & Upcoming Elections

IAB Europe’s Transparency & Consent Framework (TCF) Announces New Governance Board & Upcoming Elections

INTERESTED STAKEHOLDERS TO APPLY BY 19 JUNE 2020. Brussels, Belgium, 11 June 2020. IAB Europe …

IAB Europe’s Transparency & Consent Framework (TCF) Announces New Governance Board & Upcoming Elections Read More »

IAB Awards Banner 1170x270

Winners announced for Europe’s prestigious MIXX Awards and Research Awards 2020

We are delighted to announce the 2020 winners for our prestigious MIXX Awards Europe and …

Winners announced for Europe’s prestigious MIXX Awards and Research Awards 2020 Read More »

IAB Europe AdEx Benchmark 2019 Study reveals European Digital Advertising Market Exceeds €64bn in 2019

IAB Europe AdEx Benchmark 2019 Study reveals European Digital Advertising Market Exceeds €64bn in 2019

EUROPEAN DIGITAL ADVERTISING MARKET EXCEEDS €64BN IN 2019 MARKET FORECASTS FOR 2020 SHOW THAT DIGITAL …

IAB Europe AdEx Benchmark 2019 Study reveals European Digital Advertising Market Exceeds €64bn in 2019 Read More »

IAB Awards Shortlist 1170x270

Shortlist of finalists announced for Europe’s leading Digital Advertising and Research Awards!

We are delighted to announce the shortlist of finalists for our prestigious MIXX Awards Europe …

Shortlist of finalists announced for Europe’s leading Digital Advertising and Research Awards! Read More »