Blog Archive

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Press release: New AdRoll Research Finds 81% of Organisations Use Marketing Attribution

Global adoption of marketing attribution has increased though majority of business still struggle to act …

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iab turkey

Press release: IAB Turkey releases 2017 half year digital ad revenue

DIGITAL AD REVENUES IN TURKEY INCREASED BY 14.6%, REACHING TO 1,063 BILLION* TL IN THE FIRST …

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8 European associations ask MEPs to recognise the right of online services to decide their business model

On 10 October 2017, eight associations, among them IAB Europe, representing stakeholders of the European …

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Industry Coalition for Data Protection writes letter to MEPs on ePrivacy

On Friday September 29th, the Industry Coalition for Data Protection of which IAB Europe is a …

Industry Coalition for Data Protection writes letter to MEPs on ePrivacy Read More »

ComScore

Press Release: comScore Opens Global Access to Free Viewability Measurement

Platform Now Available to Worldwide Advertisers, Publishers, Agencies and Ad Networks to Promote Trust and …

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IAB Europe Press Release: Half of European display ad revenue is now traded programmatically, latest IAB Europe report shows

Programmatic video surges by more than 150% Cologne, 13th September 2017 – At dmexco today, …

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IAB Europe Press Release: Cross-media measurement and quality metrics remain top of agenda, new IAB Europe research confirms

Brussels, 7th September 2017 – IAB Europe’s new Digital Measurement Priorities Report demonstrates that the …

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IAB Europe Press Release: The dire unintended consequences of restricting data-driven ads

Brussels, 7 September 2017 – Obstructing the collection and use of data in digital advertising …

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Member News: Sublime Skinz launches enhanced mobile video ad format to improve user experience

Skin-based advertising company, Sublime Skinz, will reveal an enhanced mobile ad format at dmexco 2017 …

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Eye

IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability measurement standards across Europe

Brussels, 10th August 2017 – The European Viewability Steering Group (EVSG), a cross-industry body originally …

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